India Sleepwear Market Report and Forecast 2024-2032

India Sleepwear Market Size

The India sleepwear market is projected to grow at a CAGR of 12.8% between 2024 and 2032. The market is driven by rising demand for stylish and comfortable sleepwear in the country.

India Sleepwear Market Outlook

• The Indian e-commerce sector is anticipated to grow to US$ 300 billion by 2030, indicating substantial expansion.

• The textiles and apparel sector in India is expected to experience a 10% compound annual growth rate, resulting in a market size of $350 billion by the end of 2030.

• In 2023, Apparel Group introduced the Canadian lingerie and sleepwear brand, la Vie en Rose, to the Indian market by opening its first store at DLF Mall of India in Noida.

India Sleepwear Market Growth

India's e-commerce platforms have reached a remarkable achievement, attaining a Gross Merchandise Value (GMV) of US$ 60 billion in the fiscal year 2023, reflecting a 22% increase compared to the previous year. The Government e-Marketplace (GeM) platform's GMV has doubled in FY24, surpassing the INR 4 Lakh Crore (US$ 47.96 billion) threshold, propelled by a 205% increase in service procurement, which constituted nearly 50% of the overall GMV. The rise of e-commerce and online retail platforms has facilitated consumers' access to a diverse array of sleepwear options. The convenience, variety, and ability to compare prices and reviews offered by online shopping have significantly enhanced sales in the sleepwear category. Amazon India holds a significant position in the country, while several domestic brands such as Myntra, IndiaMART, Meesho, and JioMart are witnessing swift expansion. With the substantial growth of the Indian middle class, the country's internet economy is projected to potentially reach $1 trillion by 2030.

The effectiveness of social media marketing in boosting sleepwear sales is evident through the use of captivating content, collaborations with influencers, targeted advertising, and interactive audience engagement. Establishing a robust brand identity, employing data-driven approaches, and maintaining ongoing communication with audiences are essential for cultivating a dedicated customer base and achieving consistent sales growth. A significant 75% of brands are inclined to incorporate influencer marketing into their overall strategy, while 47% prefer to engage micro and nano influencers due to their cost-effectiveness.

India Sleepwear Industry Segmentation

“India Sleepwear Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by End User

• Men

• Women

• Kids

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Online Channels

• Others

Market Breakup by Country

• East India

• West India and Central India

• North India

• South India

India Sleepwear Market Share

Based on end user, the market is segmented into men, women, and kids. Women are projected to grow at a CAGR of 14.3% during the forecast period of 2024-2032.The market for women's sleepwear is currently experiencing significant growth, fuelled by several key factors that reflect changing consumer preferences and lifestyle trends. One of the primary drivers of this growth is the increasing demand for sleepwear that combines comfort with style.

Leading Companies in the India Sleepwear Market

Major players are focusing on the use of sustainable materials to gain a competitive edge in the market.

• Marks and Spencer Group Plc  

• Page Industries Limited  

• Reliance Industries Limited  

• PURPLE PANDA FASHIONS LIMITED  

• Trent Limited  

• Private Lives  

• The Kaftan Company  

• XYXX

• Lunya  

• Leela Hospitality Pvt. Ltd.  

• Others

Key Highlights of the Report