The India sleepwear market was valued at USD 658.53 Million in 2025. The industry is expected to grow at a CAGR of 12.80% during the forecast period of 2026-2035 to attain a valuation of USD 2196.17 Million by 2035.
Base Year
Historical Period
Forecast Period
The Indian e-commerce sector is anticipated to grow to US$ 300 billion by 2030, indicating substantial expansion.
The textiles and apparel sector in India is expected to experience a 10% compound annual growth rate, resulting in a market size of $350 billion by the end of 2030.
In 2023, Apparel Group introduced the Canadian lingerie and sleepwear brand, la Vie en Rose, to the Indian market by opening its first store at DLF Mall of India in Noida.
Compound Annual Growth Rate
12.8%
Value in USD Million
2026-2035
*this image is indicative*
| India Sleepwear Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 658.53 |
| Market Size 2035 | USD Million | 2196.17 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 12.80% |
| CAGR 2026-2035 - Market by Region | South India | 14.6% |
| CAGR 2026-2035 - Market by Region | North India | 13.7% |
| CAGR 2026-2035 - Market by End Use | Women | 14.3% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 21.8% |
| 2025 Market Share by Region | South India | 21.2% |
India's e-commerce platforms have reached a remarkable achievement, attaining a Gross Merchandise Value (GMV) of US$ 60 billion in the fiscal year 2023, reflecting a 22% increase compared to the previous year. The Government e-Marketplace (GeM) platform's GMV has doubled in FY24, surpassing the INR 4 Lakh Crore (US$ 47.96 billion) threshold, propelled by a 205% increase in service procurement, which constituted nearly 50% of the overall GMV. The rise of e-commerce and online retail platforms has facilitated consumers' access to a diverse array of sleepwear options. The convenience, variety, and ability to compare prices and reviews offered by online shopping have significantly enhanced sales in the sleepwear category. Amazon India holds a significant position in the country, while several domestic brands such as Myntra, IndiaMART, Meesho, and JioMart are witnessing swift expansion. With the substantial growth of the Indian middle class, the country's internet economy is projected to potentially reach $1 trillion by 2030.
The effectiveness of social media marketing in boosting sleepwear sales is evident through the use of captivating content, collaborations with influencers, targeted advertising, and interactive audience engagement. Establishing a robust brand identity, employing data-driven approaches, and maintaining ongoing communication with audiences are essential for cultivating a dedicated customer base and achieving consistent sales growth. A significant 75% of brands are inclined to incorporate influencer marketing into their overall strategy, while 47% prefer to engage micro and nano influencers due to their cost-effectiveness.
“India Sleepwear Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Region |
| South India | 14.6% |
| North India | 13.7% |
| East India | XX% |
| West and Central India | XX% |
Based on end user, the market is segmented into men, women, and kids. Women are projected to grow at a CAGR of 14.3% during the forecast period of 2026-2035.The market for women's sleepwear is currently experiencing significant growth, fuelled by several key factors that reflect changing consumer preferences and lifestyle trends. One of the primary drivers of this growth is the increasing demand for sleepwear that combines comfort with style.
| 2025 Market Share by | Region |
| South India | 21.2% |
| East India | XX% |
| West and Central India | XX% |
| North India | XX% |
Major players are focusing on the use of sustainable materials to gain a competitive edge in the market.
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The market is estimated to grow at a CAGR of 12.80% between 2026 and 2035.
The market is being driven by rising disposable incomes, the growing preference for comfort, and the growth of the e-commerce sector.
The key trends aiding the market expansion include the rising use of sustainable production practices and growth of social media influencing.
The major regions considered in the market are East India, West India and Central India, North India, and South India.
The different end users of sleepwear include men, women, and kids.
The major players in the market are Marks and Spencer Group Plc, Page Industries Limited, Reliance Industries Limited, PURPLE PANDA FASHIONS LIMITED, Trent Limited, Private Lives, XYXX, The Kaftan Company, Lunya, and Leela Hospitality Pvt. Ltd., among others.
In 2025, the market attained a value of nearly USD 658.53 Million.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 2196.17 Million by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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