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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Sexual Wellness Market Outlook
The India sexual wellness market is estimated to grow in the forecast period of 2024-2032 at a CAGR of 5.4%.
| India Sexual Wellness Market Report Summary | Description | Value |
| Base Year | USD Million | 2023 |
| Historical Period | USD Million | 2018-2023 |
| Forecast Period | USD Million | 2024-2032 |
| Market Size 2023 | USD Million | XX |
| Market Size 2032 | USD Million | XX |
| CAGR 2018-2023 | USD Million | XX% |
| CAGR 2024-2032 | USD Million | 5.4% |
| CAGR 2024-2032 - Market by Region | South India | 7.0% |
| CAGR 2024-2032 - Market by Distribution Channels | Mass Merchandisers | 6.0% |
| CAGR 2024-2032 - Market by Products | Sex Toys | 6.2% |
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Surging Sexual Liberation Fuelling the Market for Sexual Wellness in India
The increasing sexual liberation amongst the young population and the growing awareness regarding the importance of sexual wellness are propelling the market growth. The India sexual wellness market is also fuelled by rapid urbanisation, the rising internet penetration, the growing prevalence of sexual health disorders, and the robust growth of the female wellness category. With the growing representation of sexuality and adult content on digital, social media, and OTT platforms, the demand for innovative products like sex toys is significantly surging, hence invigorating the market.
Condoms Represent a Significant Share in the India Market for Sexual Wellness
Condoms account for a significant share in the sexual wellness market in India due to the growing focus on birth control. The introduction of various favourable initiatives by health organisations and governments to reduce the transmission of sexually-transmitted diseases is also surging the utilisation of condoms. For instance, in December 2020, the Mizoram State AIDS Control Society (MSACS) launched a campaign named Love Brigade for the distribution of free condoms. In addition, leading companies are introducing new variants of condoms that enhance sexual pleasure while offering contraceptive benefits. The development of innovative condoms that offer sexual control to women is further expected to support the India sexual wellness market in upcoming years.
Market Segmentation
Sexual wellness refers to a state of mind that focuses on sexual wellbeing by inspiring a respectful and positive approach regarding sexuality and sexual relationships. It ensures optimal protection of sexual health and prevention of pregnancy and sexually-transmitted diseases (STDs). Moreover, sexual wellness is crucial for overall emotional and physical health.
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The major products of sexual wellness are:
- Sex Toys
- Female Toys
- Male Toys
- Condoms
- Female Condom
- Male Condom
- Lubricants and Sprays
- Water Based
- Silicone Based
- Oil Based
- Creams and Cosmetics
- Penis Enlargement Cream
- Vaginal Tightening Cream
- Breast Reduction and Enlargement Cream
- Intimate Wash and Fragrances
- Hair Removal Creams
- Waist/Hip Lightening Cream
- Antifungal Agents
- Others
- Sexual Enhancement Supplements
- Female
- Male
- Female Contraceptives
- Pregnancy Testing Products
- Others
The market can be broadly categorised on the basis of its distribution channels into:
- Mass Merchandisers
- Retail Pharmacy
- Online
The EMR report looks into the regional markets of sexual wellness in India like North India, South India, East India, and West India.
| CAGR 2024-2032 - Market by | Region |
| South India | 7.0% |
| North India | 5.9% |
| East India | XX% |
| West India | XX% |
Emergence of Start-Ups and Direct-to-Consumer (D2C) Brands of Sexual Wellness to Aid the India Market
The proliferation of various start-ups and direct-to-consumer (D2C) brands of sexual wellness products is driving the market. Such brands are initiating offline and online campaigns to reduce the stigma associated with sexual pleasure and promote sexual wellness products. With the booming e-commerce sector, consumers are increasingly buying sexual wellness products for enhanced convenience and privacy from online retail platforms. Moreover, leading companies are increasingly educating consumers regarding the availability of diverse sexual wellness products and providing them the discreet and safe packaging, along with return/refund policies and rapid delivery times, which are anticipated to provide impetus to the India sexual wellness market in the forecast period.
The growing awareness regarding the contribution of sexual wellness to overall health and wellbeing is augmenting the market growth. The development of sexual wellness products such as lubricants that are made from natural ingredients is anticipated to invigorate the market growth. The increasing research and development (R&D) activities to develop innovative products that can be customised through connected devices and adjust stimulation in accordance with the users’ preferences are expected to aid the growth of the sexual wellness market in India in the coming years.
Key Players in the India Market for Sexual Wellness
The report presents a detailed analysis of the following key players in the India sexual wellness market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Reckitt Benckiser Group PLC.
- Redcliffe Hygiene Private Limited
- The Kama Sutra Company
- Mankind Pharma
- HLL Lifecare Limited
- Cupid Limited
- Himalaya Wellness Company
- Others
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Products |
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| Breakup by Distribution Channels |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The India sexual wellness market is estimated to grow at a CAGR of 5.4% between 2024 and 2032.
The market is being fuelled by the increasing sexual liberation among the young population, the rising internet penetration, and the growing demand for condoms.
The market is likely to be aided by the proliferation of various start-ups and direct-to-consumer (D2C) brands of sexual wellness products, the growing availability of diverse sexual wellness products, and the increasing R&D to develop innovative sexual wellness products.
The major regions in the market in India are North India, South India, West India, and East India.
The major products of sexual wellness in the market are sex toys, condoms, lubricants and sprays, creams and cosmetics, sexual enhancement supplements, female contraceptives, and pregnancy testing products, among others.
The significant distribution channels in the market are mass merchandisers, retail pharmacy, and online.
The major players in the market are Reckitt Benckiser Group PLC., Redcliffe Hygiene Private Limited, The Kama Sutra Company, Mankind Pharma, HLL Lifecare Limited, Cupid Limited, and Himalaya Wellness Company, among others.
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