India Poultry Market Report and Forecast 2024-2032

India Poultry Market Size

The India poultry market reached a value of USD 30.46 billion in 2023. It is further expected to grow at a CAGR of 8.1% in the forecast period of 2024-2032 to reach a value of approximately USD 61.41 billion by 2032.

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India Poultry Market Share

By end-uses, households are the leading segment for eggs, while food services represent the leading end-use segment for broilers due to the increased consumption of eggs in breakfast at homes and growing trend of dining-out, respectively, aiding the growth of the India poultry industry. Based on distribution channels, the India poultry market has been divided into traditional retail stores, business-to-business, and modern retail stores. Among these, traditional retail stores remain the most preferred choice of consumers, and, thus, the segment accounts for the largest share for both eggs and broilers in the industry. The reason for the growth of the segment is the increased consumer demand for freshly slaughtered chicken available at these stores.

India Poultry Market Analysis

The poultry market growth in India is being driven by rising disposable incomes and changing consumer food habits. The shift from pulses to meat, eggs, and dairy products in order to fulfill the protein needs of the human body is greatly contributing to the expansion of the market. The increasing focus on health and well-being is also boosting the demand for a protein-packed diet. Factors such as higher disposable incomes, better iving standards and lifestyle choices, rapid urbanisation, and the development of distribution networks are additionally increasing the industry revenue.

India Poultry Industry Growth

In India, both traditional Indian non-vegetarian recipes and fast food recipes involve the use of broiler meats, as well as eggs, making them a significant part of the cooking. Further, the thriving bakery foods market is driving the demand for eggs, which is an important ingredient in bakery foods. As per the poultry farming market analysis, the regional bakery foods market is exhibiting strong growth rates and is expected to create a positive impact on the consumption of eggs in the country.

Over the forecast period, the growing popularity of online food delivery channels such as Zomato, Uber Eats, and others is expected to aid the food services market, which will aid the growth of the poultry market in India.

India Poultry Market Trends

Advancements in genetics and selective breeding have led to the development of poultry breeds that are more resistant to diseases and environmental stressors, leading to healthy flocks. This has not only improved the overall welfare of the birds in the country but also reduced the need for antibiotics and other medications, promoting a more sustainable and environmentally friendly approach to poultry farming.

Recent Developments

Poultry merchants based in Goa, India are advocating for the implementation of strict regulations in the local poultry sector. These merchants are advocating for the formation of an association as such an association could significantly contribute to establishing industry norms, encouraging ethical business conduct, and increasing transparency in the poultry business.

Industry Outlook

Trends in the India Poultry Market

As per data from the Department of Animal Husbandry & Dairying and Department of Fisheries, the production of eggs in India has seen exponential growth over the decades, reaching 122,049 million by 2020-21, which fuels the poultry industry in India. During 2021-2022, 3.06 billion poultry were slaughtered for meat production. In 2021-2022, poultry contributed 51.44% to the total meat production in India, making it the largest single source of meat in the country. Buffalo meat accounted for 17.49%, followed by goat meat at 13.63%. Sheep and pig meat contributed 10.33% and 3.93%, respectively, while cattle meat made up 3.18% of the total meat production. The dominance of poultry in meat production reflects the sector's rapid growth and efficiency. As per the poultry industry analysis in India, the high contribution percentage underscores the increasing consumer preference for poultry, driven by its affordability, versatility, and perceived health benefits.

According to the Ministry of Statistics and Programme Implementation (MOSPI) data, In FY 2023, India's urban household grocery expenditure patterns showed significant investments in processed foods. Processed food expenditures were the highest at 10.5%, indicating a growing preference for convenience foods. Milk and milk products accounted for 7.2%, while cereals accounted for 4.5%, suggesting a diversification in dietary staples. Vegetables and fruits each held a share of 3.8%. Expenditure on egg, fish, and meat was 3.5%, reflecting an increased demand for protein sources which indicates a flourishing future of poultry industry in India. This trend is significant for the India poultry market as it highlights the rising consumption of poultry products. The increased spending on protein-rich foods aligns with the growing urban population's preference for healthier diets.

India Poultry Market is Bolstered by a Significant Domestic Market, Modern Farming Techniques, and Government Support

• India has a significant domestic market for poultry products, driven by a growing population and rising income levels. 

• Adoption of modern farming techniques and improved poultry breeds has increased productivity and efficiency in the sector, boosting the India poultry demand forecast.

• National Livestock Mission scheme, support poultry farming by providing financial assistance and training to farmers.

• Robust supply chain infrastructure support distribution of poultry products across the country, ensuring availability in urban and rural areas.

The India Poultry Market Faces Challenges from Rising Feed Costs, Disease Vulnerability, and Inadequate Infrastructure

• Rising costs of feed, which constitutes a major part of production expenses, impact profitability and can influence India poultry market value. Dependence on imported feed ingredients adds to the cost.

• The poultry sector is vulnerable to diseases such as Avian Influenza, which can cause significant losses and disrupt production.

• Variability in state regulations regarding poultry farming and trade can create barriers and increase compliance costs for producers.

• As per the India poultry industry analysis, fluctuations in the prices of feed ingredients and fuel can impact production costs and profitability.

• Competition from imported poultry products can pose a threat to domestic producers, particularly in terms of pricing and quality standards.

• Poultry farming faces scrutiny regarding its environmental impact, including waste management and emissions, which can lead to stricter regulations.

• Changes in consumer preferences, such as a shift towards plant-based diets and alternative protein sources, can affect demand for poultry products.

There is Significant Potential to Expand Poultry Exports to Neighboring Countries, and Develop Value-Added Products in India Poultry Market

• There is significant potential to expand exports of poultry products to neighboring countries driven by competitive pricing and increasing global demand.

• Developing value-added poultry products such as processed meat, ready-to-eat meals, and organic poultry is one of the key market trends in poultry industry that can cater to changing consumer preferences and increase profitability.

• The growth of e-commerce platforms presents an opportunity for poultry producers to reach a broader customer base and increase sales through direct-to-consumer channels.

Competitive Factors in the India Poultry Market

• Adoption of modern poultry farming techniques, including controlled environment housing and automated feeding systems, enhances production efficiency and output and boosts India poultry demand growth.

• Managing the cost of feed, which constitutes a major portion of production expenses, is essential.

• Access to quality veterinary services and health management practices ensures early detection and treatment of diseases, minimizing losses.

• As per India poultry market dynamics and trends, robust cold chain infrastructure is vital for maintaining the quality and safety of poultry products during transportation and storage. 

• A well-established distribution network, including partnerships with retailers and foodservice providers, ensures widespread availability of poultry products.

• Innovative packaging solutions that enhance product shelf life and convenience can attract more consumers and boost India poultry demand.

• Leveraging e-commerce platforms for direct-to-consumer sales can expand market reach and provide convenience to consumers.

Key Players in the India Poultry Market and Their Strategic Initiatives

Suguna Foods Private Limited

• Launched Delfrez (December 2021), a brand offering processed poultry and mutton products, with plans to expand into North, West, and South India.

• Partnered with Kerala Blasters FC in 2022 in the Indian Super League to boost brand awareness and engagement and fuel growth of the India poultry market.

• Investments in new outlets to enhance accessibility to processed meat products.

Venkateshwara Hatcheries Group (VH Group)

• Investing in vertical integration to streamline operations and ensure better control over the supply chain.

• Expanding export capabilities to international markets to tap into global demand can fuel expansion of poultry industry in India.

Skylark Hatcheries Pvt. Ltd.

• Expanding product lines to include more value-added products to meet diverse consumer needs.

• Investing in automation and technology to improve productivity and efficiency can offer lucrative poultry market opportunities.

Sneha Farms Pvt. Ltd.

• Increasing production capacities to meet the growing demand in both domestic and international markets.

• Developing poultry products with a focus on health and nutrition to cater to health-conscious consumers can aid the rise of India poultry industry revenue.

IB Group

• Investing in research and development to enhance breeding practices and product quality.

• Strengthening distribution networks to ensure wider availability of products across different regions.

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India Poultry Industry Segments

Poultry involves raising of birds like ducks, turkeys, chickens and geese for their eggs and meat at domestic or commercial level. Over the decades, the demand of India poultry market has undergone an upward trend, and the region has emerged as one of the major sectors of the economy.

The India poultry market can be broadly categorised on the basis of segments into:

• Broiler

• Eggs

On the basis of type, the broiler sector in India poultry market has been divided into:

• Live Broiler

• Processed

The end uses of the broiler sector in India poultry market are segmented into:

• Food Service

• Household

The several distribution channels of the broiler sector in India poultry market are:

• Traditional Retail Stores

• Business to Business

• Modern Retail Stores

The key states in the India broiler market which have the highest poultry consumption in India include Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, Haryana, West Bengal, Karnataka, Madhya Pradesh, Uttar Pradesh, Bihar, Punjab, Rajasthan, Orissa, and Kerala, among others.

The eggs sector in India poultry market, based on end use, is divided into:

• Retail

• Institutional

Based on distribution channel, the eggs sector in India poultry market is segmented into:

• Business to Business

• Modern Retail Stores

• Traditional Retail Stores

The key states in the India eggs market include Maharashtra, Tamil Nadu, Andhra Pradesh, Telangana, Haryana, West Bengal, Karnataka, Madhya Pradesh, Uttar Pradesh, Bihar, Punjab, Rajasthan, Orissa, and Kerala, among others.

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Competitive Landscape

The report gives a detailed analysis of the following key players in the India poultry market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• IB Group

• Suguna Foods Private Limited

• Skylark Hatcheries Pvt. Ltd

• Venky’s (India) Limited

• Srinivasa Farms

• Bharati Poultry Pvt. Limited

• RM Hatcheries

• The KEGGFARMS

• AMD integrated Farms

• Kadkanath Agro World

• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

India Poultry Market Regional Analysis

South India holds a significant share of the market. The established poultry sector in the region is expected to thrive due to advanced farming techniques and robust infrastructure for supporting poultry production. Furthermore, significant investments in the poultry sector, growing number of hatcheries, and feed mills are contributing to the expansion of the market. State wise, Andhra Pradesh and Maharashtra dominate the poultry market share in India, consisting of eggs and broilers, respectively. The market growth in these states is the result of increased government initiatives to develop the poultry sector in the region.

Key Highlights of the Report

India Poultry Market Report Snapshots

India Poultry Market Size

India Poultry Market Analysis

India Poultry Market Growth

India Poultry Market Trends

India Poultry Market Share

India Poultry Companies

India Poultry Market Regional Analysis