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Report Overview

The India POS device market was valued at INR 43.98 Billion in 2025. The market is expected to grow at a CAGR of 13.30% during the forecast period of 2026-2035 to reach a value of INR 153.30 Billion by 2035. Rising SME digitization and mobile POS adoption is expanding secure payment acceptance across the nation.

The market is witnessing rapid transformation, fueled primarily by the surge in digital payments across organized retail and SMEs. According to the India POS device market analysis, the country saw over 10.7 million POS terminals deployed as of April 2025, reflecting a growing demand for secure, contactless, and seamless transactions. The 2024 RBI framework for POS providers has bolstered consumer trust and compliance, prompting providers to integrate AI-driven analytics and cloud-based platforms. Furthermore, government initiatives like Digital India, Digital Payments Awareness Week, and the Payments Infrastructure Development Fund (PIDF) have expanded POS accessibility.

Strategic programs such as the Unified Payments Interface (UPI) are also driving adoption beyond traditional retail, impacting sectors like hospitality, BFSI, and healthcare. Recent innovations, including BharatPe One’s all-in-one POS device and PhonePe’s Bluetooth-enabled mPOS solutions, exemplify the India POS device market’s shift toward multifunctional, cost-effective, and inclusive payment infrastructure.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • As per the latest RBI data, the total number of POS machines recorded in India in May 2023 was 79.6 lakhs, up from 78.3 lakhs in April 2023, indicating a tepid growth of 1.6% month-on-month.

  • As per industry reports, the POS transactions through credit cards in May 2023 saw a slight growth of 0.7% to 14.19 crore (141.9 million) transactions, compared to 14.08 crore in April 2023.

  • Key players operating in the India POS device market include VeriFone, Worldline, Ezetap (Razorpay), MobiSwipe, and Mswipe.

Compound Annual Growth Rate

13.3%

Value in INR Billion

2026-2035


*this image is indicative*

India POS Device Market Report Summary Description Value
Base Year INR Billion 2025
Historical Period INR Billion 2019-2025
Forecast Period INR Billion 2026-2035
Market Size 2025 INR Billion 43.98
Market Size 2035 INR Billion 153.30
CAGR 2019-2025 Percentage XX%
CAGR 2026-2035 Percentage 13.30%
CAGR 2026-2035 - Market by Region West India 15.3%
CAGR 2026-2035 - Market by Terminal Type Mobile POS Terminals 14.6%
CAGR 2026-2035 - Market by Industry Vertical Retail 15.2%

Key Trends and Recent Developments

India POS Device Market by Segment

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India POS Device Industry Segmentation

The EMR’s report titled “India POS Device Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

  • Hardware
  • POS Software and Service

Key Insight: Hardware dominates the Indian market due to its foundational role in secure transactions, while software and services gain momentum with cloud integration, AI analytics, loyalty management, and multi-channel support. Merchants increasingly demand seamless and versatile solutions combining robust terminals, software platforms, and ongoing services. Government initiatives like PIDF subsidies and Digital Payments Awareness Week support adoption across urban, semi-urban, and rural areas.

Market Breakup by Terminal Type

  • Fixed POS Terminals
  • Mobile POS Terminals

Key Insight: Fixed POS currently remains central for high-volume enterprises, offering security, stability, and integration capabilities. Meanwhile, mobile terminals lead the India POS device market growth, fueled by portability, affordability, and mobile connectivity. Both terminal types complement each other, as fixed devices anchor enterprise operations while mobile solutions extend digital payments to SMEs, field services, and tier-II/III markets.

Market Breakup by Industry Verticals

  • Retail
  • Hospitality
  • BFSI
  • Media and Entertainment
  • Healthcare
  • Others

Key Insight: Retail retains dominance in terms of the India POS device industry revenue share, due to high transaction volumes, omnichannel integration, and organized retail expansion. Hospitality grows at the fastest pace, fueled by post-pandemic recovery, contactless payments, and AI-driven service enhancements. BFSI, healthcare, media, and other verticals increasingly rely on POS for secure, multi-channel payment acceptance and operational optimization.

Market Breakup by Region

  • North India
  • East and Central India
  • West India
  • South India

Key Insight: West and Central India lead the market due to commercial hubs, organized retail, and urban demand. North India grows rapidly with SME digitization, tier-II/III adoption, and supportive government programs. The South India POS device market drives innovation through tech-forward cities embracing mobile POS and AI analytics. East and Central India, though in early stages, benefit from improved connectivity and inclusion initiatives.

CAGR 2026-2035 - Market by Region
West India 15.3%
North India 14.6%
East and Central India XX%
South India XX%

India POS Device Market Share

Hardware components dominate the market due to reliability and security

Hardware holds a dominant share of India’s POS device market, driven by the critical need for secure terminals, card readers, and printers in high-volume retail and hospitality environments. Urban and tier-I cities exhibit heightened adoption due to cashless initiatives and organized retail expansion. Devices supporting contactless, NFC, and QR payments are increasingly preferred. Advanced hardware integration with AI, biometric authentication, and cloud connectivity ensures transaction reliability and operational efficiency.

POS software and service experience rapid growth in the India POS device industry, reflecting merchants’ demand for comprehensive, business-oriented solutions. Cloud-based platforms, integrated accounting, real-time analytics, and remote device management enhance operational efficiency and profitability. SMEs and multi-location retailers increasingly leverage AI-driven insights for inventory optimization, personalized customer engagement, and predictive decision-making. Strategic partnerships, such as Axis Bank and Alliance Network India’s October 2024 POS aggregation platform, allow merchants to consolidate payment channels and access digital financial services.

Fixed POS terminals capture significant share of the market owing to reliability and integration

Fixed POS terminals remain the dominant choice for organized retail, hospitality, and BFSI sectors, providing high stability, robust security, and seamless backend integration. Commercial hubs like Mumbai, Delhi, and Bengaluru host a majority of these deployments. EMV-compliant and biometric-enabled devices meet evolving security and regulatory standards. High transaction volumes in hypermarkets and supermarkets necessitate such infrastructure, ensuring smooth, uninterrupted operations, thereby propelling the India POS device market opportunities.

Mobile POS (mPOS) terminals are emerging as the fastest-growing segment, catering to SMEs, service providers, and field-based businesses. Affordable devices, smartphone compatibility, and portable designs enable payments beyond fixed locations. BharatPe’s deployment of 125,000 BharatSwipe devices across 250 cities by March 2022 and PhonePe’s Android-based mPOS rollout exemplify the adoption momentum. Mobile connectivity, NFC, and QR code integration facilitate seamless, on-the-go transactions, particularly in emerging urban and rural markets.

By industry vertical, the retail sector secures the leading position in the market with omnichannel demand and volume

Retail dominates India’s POS ecosystem, driven by organized retail expansion, e-commerce growth, and omnichannel integration. Hypermarkets, supermarkets, and convenience stores invest heavily in advanced POS systems for faster checkouts, inventory management, and loyalty program integration. Technology-driven platforms, such as Worldline’s One Commerce, allow unified management of offline and online payments. Retailers leverage POS data analytics for personalized engagement, operational efficiency, and repeat business.

As per the India POS device market report, the hospitality sector emerges to be the fastest-growing vertical, driven by rising travel, and dining demands. Hotels, cloud kitchens, and QSRs are adopting POS for seamless billing, contactless payments, and integrated guest management. Industry reports indicate that the majority of hoteliers actively utilize digital tools to optimize reservations, payments, and engagement. International collaborations, such as NPCI International Payments and Magnati enabling UPI payments in UAE POS terminals, expand the reach for Indian travelers abroad.

India POS Device Market Regional Analysis 

West and Central India account for the dominant market share due to increasing Commercial Adoption

The West and Central regions dominate POS device adoption in India, driven by economic hubs like Mumbai, Ahmedabad, and Pune. Aggressive retail expansion, urban consumer demand for secure contactless payments, and state-led initiatives contribute to high POS penetration. Businesses increasingly adopt fixed and mobile terminals to streamline operations, integrate loyalty programs, and offer frictionless payment experiences.

The North India POS device market is witnessing rapid growth in terms of adoption, driven by digitization of traditional businesses, SME expansion, and retail modernization. Tier-II and tier-III cities are seeing heightened adoption of mobile and fixed POS terminals to meet growing consumer expectations for secure, contactless payments. Initiatives like Digital Payments Awareness Week and MeitY incentives are catalyzing deployment, particularly among smaller merchants.

India POS Device Market by Region

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Competitive Landscape

Key areas of emphasis for leading India POS device market players include AI-powered analytics, cloud-based device management, and mobile-first POS solutions designed for SMEs and micro-merchants. Companies are investing in developing durable, portable, and cost-effective devices that cater to high-volume retail, hospitality, and BFSI sectors. Opportunities exist in integrating contactless payments, NFC, dynamic QR codes, and biometric authentication, enhancing transaction security and operational efficiency. 

Additionally, India POS device companies are exploring partnerships with banks, fintech firms, and e-commerce platforms to expand reach and diversify offerings. With the government’s Payments Infrastructure Development Fund subsidizing device deployment, businesses can target untapped rural and semi-urban markets. Innovation in multifunctional POS solutions, such as BharatPe One and Android-based mPOS devices, allows companies to differentiate, capture emerging segments, and sustain long-term growth in India’s rapidly digitizing payment ecosystem.

Apollo Global Management, Inc. (Ingenico)

Founded in 1980 and headquartered in the United States, Ingenico focuses on delivering end-to-end payment solutions in India. The company offers 5G-enabled and AI-integrated POS terminals designed for large retailers, hospitality chains, and financial institutions. Its devices support contactless, QR, and NFC payments while ensuring robust security and compliance with RBI standards.

VeriFone, Inc.

Established in 1981 and based in the United States, VeriFone provides POS devices tailored for SMEs, hospitality, and retail chains in India. The company specializes in compact, durable mPOS devices with Bluetooth, NFC, and QR code capabilities. VeriFone integrates cloud-based software for real-time reporting, inventory management, and multi-channel payment acceptance.

PAX Technology

Founded in 2000 and headquartered in Shenzhen, China, PAX Technology delivers high-performance POS devices with advanced connectivity options, including 5G and WiFi 6. PAX focuses on AI-enabled terminals, real-time analytics, and secure cloud integration, targeting organized retail, hospitality, and BFSI sectors.

Worldline S.A.

Founded in 1972 with headquarters located in France, Worldline provides omnichannel POS solutions for India’s retail and service sectors. The company offers AI-driven terminals with advanced data analytics, cloud integration, and multi-currency support. Its solutions enhance merchant efficiency, loyalty program management, and seamless customer experiences.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market are Razorpay Software Private Limited, Mswipe Technologies Pvt Ltd., NGX Technologies Pvt. Ltd., PayU Payments Private Limited, and Payswiff Solutions Private Limited, among others.

Key Highlights of the India POS Device Market Report:

  • Insights into product innovations like water-resistant laminates and modular smart storage systems.
  • In-depth competitive landscape profiling leading domestic and international POS providers.
  • Regional analysis identifying emerging urban and semi-urban demand centers.
  • Investment-focused outlook supported by data, emphasizing long-term commercial and SME applications.

Why Rely on Expert Market Research?

  • Proven expertise from fintech and digital payments analysts.
  • Customized, insight-driven intelligence tailored to your business needs.
  • Robust methodology including expert interviews and verified secondary research.
  • Strategic insights backed by advanced analytical tools for actionable decisions.

Call to Action

Explore the latest trends shaping the India POS device market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on India POS device market trends 2026.

India POS Device Market Report Snapshots

India POS Device Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the India POS device market reached an approximate value of INR 43.98 Billion.

The market is projected to grow at a CAGR of 13.30% between 2026 and 2035.

The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about INR 153.30 Billion by 2035.

Stakeholders are expanding digital payment adoption, upgrading AI and cloud capabilities, forging fintech partnerships, enhancing contactless solutions, and targeting semi-urban and rural segments to capture emerging market opportunities.

The key trends of the market include the increasing competition among retailers, integration of artificial intelligence in POS systems, and the popularity of contactless and mobile payments.

The different components of POS device are hardware and POS software and service.

The major terminal types of POS device in the market are fixed POS terminals and mobile POS terminals.

The significant industries in the market are retail, hospitality, BFSI, media and entertainment, and healthcare, among others.

The key players in the market include Apollo Global Management, Inc. (Ingenico), VeriFone, Inc., PAX Technology, Worldline S.A., Razorpay Software Private Limited, Mswipe Technologies Pvt Ltd., NGX Technologies Pvt. Ltd., PayU Payments Private Limited, and Payswiff Solutions Private Limited, among others.

High implementation costs, security compliance, connectivity issues in rural areas, intense competition, and evolving regulatory requirements pose challenges, requiring continuous innovation and investment to maintain trust and operational efficiency.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Terminal Type
  • Industry Vertical
  • Region
Breakup by Component
  • Hardware
  • POS Software and Service
Breakup by Terminal Type
  • Fixed POS Terminals
  • Mobile POS Terminals
Breakup by Industry Vertical
  • Retail
  • Hospitality
  • BFSI
  • Media and Entertainment
  • Healthcare
  • Others
Breakup by Region
  • North India
  • East and Central India
  • West India
  • South India
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Apollo Global Management, Inc. (Ingenico)
  • VeriFone, Inc.
  • PAX Technology
  • Worldline S.A.
  • Razorpay Software Private Limited
  • Mswipe Technologies Pvt Ltd.
  • NGX Technologies Pvt. Ltd.
  • PayU Payments Private Limited
  • Payswiff Solutions Private Limited
  • Others
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Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

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