India Pet Care Products Market Report and Forecast 2024-2032

India Pet Care Products Market Size

The India pet care products market attained a value of about USD 628.15 million in 2023, driven by the rapid expansion of distribution channels. The industry is further expected to grow at a CAGR of 23.7% in the forecast period of 2024-2032.

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India Pet Care Products Market Growth

Expansion of Distribution Channel Boosting the Market Growth of Pet Care Products in India

The rising adoption and spending on pets owing to rapid urbanisation and inflating disposable income is increasing the size of India pet care products market. The expansion of distribution channels in India is increasing the availability of pet care products in the country. The growing penetration of retail outlets such as hypermarkets and convenience stores in tier-II and tier-III cities is driving the market growth of pet care products in India. Moreover, the rising popularity of online retail stores, such as Amazon, Big Basket, and Flipkart, is enhancing the accessibility to pet care products, which is propelling the market growth.

The trend of direct-to-consumer (D2C) services, along with the penetration of various international companies, is aiding the demand of pet care products in India. Moreover, the development of pet-related centres such as spas and speciality centres in the region is significantly contributing to the market growth. The integration of various technologies to track and monitor the health of pets is increasing the demand for pet care, which is invigorating the industry growth. In addition, the expansion of product portfolio by the leading companies is invigorating the market growth. The increasing number of stray pets and the growing humanisation of animals are providing further impetus to the industry in India.

India Pet Care Products Market Analysis

Rising Demand for Organic and Natural Pet Care Products to Augment the Market Growth

The increasing demand for organic and natural pet care products is driving the market growth. The availability of nutritious and wellness-oriented pet food to meet the demands of health-conscious pet owners is augmenting the pet care products market share in India. Further, the rising demand for pet supplements to enhance the well-being of pets such as dogs is expected to fuel the market growth. Moreover, the market grew rapidly amidst the COVID-19 pandemic as consumers spent more on their pets owing to stay-at-home orders and increased isolation, which surged their spending on pets. This trend is expected to lead the market growth as stray and abandoned pets are increasingly being adopted, especially by the millennial and Gen-Z population.

In addition, rising safety concerns in the wake of the pandemic, with the looming threat of another wave, is increasing the demand for hygienic pet products, which is projected to propel the growth of pet care products in India. The penetration of various start-ups offering innovative pet care products is positively impacting the market growth. Furthermore, the surging environmental consciousness owing to alarming pollution rates in metropolitan cities is increasing the demand for pet care products with sustainable packaging, which is accelerating the India pet care products demand. The rising awareness regarding diverse pet products catering to specific demands is anticipated to augment the market growth in the forecast period.

Recent Development

Nestle India announced in July 2022 that it was set to acquire Purina Petcare India company for 123.5 crore, to allow direct access to FMCG companies in the pet food products sector of India pet care products market. Furthermore, Emami, another company in India, also stated that it aims to invest in Cannis Lupus Services India company which offers ayurvedic pet care products.

Industry Outlook

Between 2018 and 2023, the pet population in India grew significantly from 22.1 million to 38.5 million, marking a CAGR of 11.7%. This growth is set to continue, with projections reaching 58.7 million by 2028 at a CAGR of 8.8% from 2023 to 2028. The number of cats saw a significant increase from 1.7 million to 3.7 million with a CAGR of 16%, and this trend is expected to continue with a CAGR of 9.4% between 2023-2028. As per the industry trends of the India pet care products market, the total dog population surged from 19.4 million in 2018 to 33.6 million in 2023 and is forecasted to grow to 51.5 million by 2028. Small dogs have seen the highest growth rate at 14.3% CAGR from 2018 to 2023 and will continue to grow at 9.6% CAGR during 2023-2028. Medium and large dogs have also shown substantial growth, indicating a rising preference for dogs of various sizes.

The bird population increased modestly from 153,000 to 188,000, with a CAGR of 4.2%. The fish population also saw an increase, growing from 709,000 to 923,000, with a future CAGR of 4% during 2023-2028. As per the India pet care products industry analysis, small mammals and reptiles showed minimal growth, indicating limited market expansion in these segments. This growth in pet populations directly impacts the pet care products market in India, driving demand for pet food, healthcare, grooming products, and accessories.

According to the U.S. International Trade Administration, in 2020, India's e-commerce market was valued at USD 46.2 billion, with online retail dominating at 44.0%, followed by online travel services at 25.0%, online financial services at 10.0%, and other online services at 18.0%. As per the pet care products industry in India, by 2026, the market is projected to grow to USD 136.47 billion. Online retail is expected to increase its share to 49.0% by 2026.

This growth in the e-commerce market is significant for the India pet care products market. The increase in online retail indicates a broader acceptance and reliance on e-commerce platforms for purchasing goods, including pet care products, such as pet food, accessories, and healthcare products online, that can further aid the growth of the India pet care products industry.

Pet Care Products Statistics in India

Dogs are the most popular pets in India, holding a share of around 63 per cent whereas cats hold a share of 42 per cent. As per the data by the State of Pet Homelessness, there are around 69.3 million homeless cats and dogs in the country, which can be adopted and further contribute to the India pet care products market value. Furthermore, approximately 11 per cent of people in India own at least 4 pets, which also creates growth opportunities for the market.

Increasing Urbanisation and Changing Lifestyles Supporting the Growth of the India Pet Care Products Market

• Increasing urbanisation and changing lifestyles have led to a significant rise in pet ownership in India, especially in metropolitan areas, which boosts the pet grooming products in India.

• Greater awareness about pet health and nutrition is driving demand for high-quality pet food, healthcare products, and grooming services.

• The market offers a wide range of products, from premium pet food to specialized healthcare and grooming products, catering to various needs of pet owners.

• The rise of e-commerce platforms has made pet care products more accessible to consumers, providing convenience and a wider selection of products.

The Premium Pet Care Products Market in India Faces Challenges from High Costs, and a Shortage of Trained Veterinarians

• Premium pet care products and services are often expensive, which can be a barrier for middle and lower-income groups and may negatively impact India pet care products demand forecast.

• There is a shortage of well-trained veterinarians and specialized pet healthcare facilities in many parts of India, affecting the quality of care available. 

• Varying cultural attitudes towards pets can influence market growth, with some regions showing less inclination towards pet ownership.

• The pet care industry in India is relatively unregulated, which can lead to issues with product quality and safety.

• Economic instability can affect consumer spending on pet care products.

• The presence of a large unorganized sector can lead to price competition and impact the market share of organised players. 

• Outbreaks of diseases among pets can adversely affect market growth and lead to increased regulatory scrutiny.

• The reliance of pet accessories market in India on imported pet care products can lead to supply chain disruptions and increased costs due to import regulations and tariffs.

Rising Disposable Incomes, Innovation in Pet Care Products, and the Convenience of E-Commerce are the Key India Pet Care Products Market Trends

• Increasing disposable incomes are enabling more consumers to spend on premium pet care products and services.

• There is a growing opportunity for innovation in pet care products, including organic and natural pet food, high-tech pet gadgets, and advanced healthcare solutions.

• The emerging market for pet insurance presents a new avenue for India pet care products market demand growth, offering financial protection to pet owners against high veterinary costs.

• There is potential to tap into the rural markets where pet ownership is rising, driven by increased awareness and changing lifestyles.

• E-commerce platforms have made it easier for pet owners to access a wide range of pet care products, from food and toys to healthcare and grooming supplies.

Competitive Factors in the India Pet Care Products Market Share

• High-quality pet care products are essential to build trust and loyalty among consumers.

• Offering competitive prices without compromising on quality is key to gaining market share.

• Regular promotions, discounts, and loyalty programs can attract new customers and retain existing ones, especially in a market where cost can be a significant factor.

• Strong brand recognition and a reputation for quality and reliability are significant competitive advantages.

• As per the India pet care products market dynamics and trends, strong presence in retail outlets, supermarkets, specialty pet stores, and online channels ensures product visibility and accessibility to a broader audience.

• Targeted marketing campaigns that highlight the benefits of products and address the needs of pet owners can drive sales. 

• Adherence to health and safety standards is crucial for building consumer trust.

Key Players in the India Pet Care Products Market and Their Strategic Initiatives

Mars, Incorporated (Pedigree, Whiskas)

• Continually introducing new products tailored to the specific nutritional needs of pets in India.

• Running campaigns to educate pet owners about pet nutrition and health.

• Strengthening online presence through partnerships with major e-commerce platforms to reach a broader audience fuels growth of the India pet care products market.

Nestlé S.A

• Investing heavily in research and development to create innovative and scientifically formulated pet food.

• Collaborating with veterinarians to promote the health benefits of their products and provide expert advice to pet owners.

• Engaging in extensive marketing campaigns to increase brand awareness and educate consumers is also increasing India pet care products market opportunities.

Himalaya Wellness Company.

• Focusing on herbal and natural pet care products that cater to health and wellness.

• Investing in research to develop innovative products in India pet care products market that combine traditional knowledge with modern science.

• Leveraging the strong brand trust in human healthcare to promote its pet care range.

Glenand Group

• Maintaining high standards of quality across all products to ensure customer satisfaction.

• Expanding retail presence through exclusive pet stores and partnerships with supermarkets and hypermarkets aids India pet care products industry revenue.

• Enhancing customer engagement through loyalty programs and personalized services.

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India Pet Care Products Industry Segmentations

Pet care products assist in the care and medical treatment of domestic pets. It is integral for responsible ownership of pets such as dogs and cats, as pets require regular care. Pet care products offer hygienic care to prevent potential diseases and allergies to pets, hence enhancing their quality of life.

The India pet care products market is segmented into 4 sections, namely pet population, pet food, pet grooming products, and pet nutraceuticals.

India pet population analysis by pet type includes:

• Dog

• Cat

The pet food market is segmented into food type, pet type, price category, distribution channel, and region. The food type segment is classified into:

• Dry Food

• Wet Food

• Pet Treat

The India pet care products market for food, on the basis of pet type is divided into:

• Dog Food

• Cat Food

Based on price category, the pet food sector in India pet care products market is segregated into:

• Economy Range

• Mid-Range

• Premium Range

By distribution channel segment, the India pet food industry and India pet grooming products market is categorised into:

• Supermarket and Hypermarket

• Pet Stores

• Veterinary Clinic and Pet Medical Shops

• Online Retailers

• Others

The India pet grooming products market is divided into product type, shampoo type, distribution channel, and region.

The India pet grooming products market, on the basis of product type is segmented into:

• Shampoo

• Soap

• Oil

• Powder

• Lotion

• Pet Wipe

• Deodoriser

• Others

The India pet grooming products market based on the shampoo type is divided into:

• Medicated Shampoos

• General Use Shampoos

• Dry Shampoos

The medicated shampoo is further divided into anti-fungal and bacterial shampoo, anti-tick and flea shampoo, and anti-dandruff shampoo.

The India pet nutraceuticals market can be divided on the basis of distribution channel and region. The distribution channel segment is categorised into:

• Veterinary Clinic and Pet Medical Shops

• Pet Stores

• Online Retailers

• Others

The regional market of the pet population, pet food, pet grooming products, and pet nutraceuticals are North India, South India, West India, and East India.

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Competitive Landscape

The report presents a detailed analysis of the following key players in the India pet care products market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions. The demand for pet care products is anticipated to increase over the forecast period as more products with high-quality ingredients that offer value are being introduced.

• Nestlé India Limited

• Hill's Pet Nutrition, Inc.

• Wahl Clipper Corporation

• AEOLUS International Pet Products, LLC

• Mars, Incorporated

• Bio-Derm Laboratories, Inc.

• OPAWZ Inc.

• Champion Petfoods LP

• Himalaya Wellness Company

• Pawsitives Pets Private Limited

• Orange Pet Nutrition Pvt Ltd

• Drools Pet Food Pvt. Ltd.

• Royal Canin India

• EM & EM Personal Care Pvt. Ltd

• Zoivane Naturale Cosmetics Private Limited

The comprehensive report looks into the macro and micro aspects of the pet care products industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

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India Pet Care Products Market Report Snapshots

India Pet Care Products Market Size

India Pet Care Products Market Growth

India Pet Care Products Companies