The India online food delivery market size was valued at USD 7.40 Billion in 2023. In the past three years, the market has shown a year-on-year growth of 100%. The market growth is expected to witness a robust growth in the coming few years.
Base Year
Historical Year
Forecast Year
| Year | Dominating Food Delivery App | Most Ordered Food | Second-Most Ordered Food | City with Maximum Breakfast Orders | City with Maximum Late-night Orders | UPI-based Digital Payments Value | Online Food Delivery Users |
| 2023 | Zomato (81%), Swiggy (74%) | Chicken Biryani (10.09 crore orders) | Pizza (7.45 crore orders) | Bengaluru | Delhi | 139 trillion INR | 346.6 million by 2028 |
Online food delivery in India has gained significant popularity in recent years, offering convenience and variety to customers across the country. Some of the top food delivery apps in India include Zomato, Swiggy, Uber Eats, and Food Panda. These platforms allow users to browse local restaurants, place orders, and track deliveries.
The Indian online food ordering market is expected to reach a high revenue in the coming years due to the high dependency on these applications, which has increased due to the ease and variety they offer. Food delivery apps have become popular in major cities like Bangalore, Delhi, Chennai, Hyderabad, and Mumbai, but they have also expanded to smaller cities. These apps provide a wide range of cuisines, from regional Indian dishes to global favourites, and offer various payment options. They also cater to the needs of busy professionals and those seeking a hassle-free experience. Some apps, like Zomato, offer additional features such as booking tables, tracking orders, and discovering top restaurants, which is resulting in India online food delivery market development.
In addition to food delivery, some apps also offer grocery delivery services, allowing customers to order household items and groceries in select cities. This expansion of services has made these apps even more valuable to customers and is thereby driving the demand for online food delivery in Indian market. Overall, food delivery apps in India have become an essential part of modern life, providing convenience and variety to customers across the country.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Development of cloud kitchens, rise of hyperlocal delivery, and increasing availability of discount offers are propelling the India online food delivery market growth
| Date | Company | Event |
| January 2024 | Zomato | Obtained RBI authorisation for subsidiary Zomato Payments Private Limited to operate as an online payment aggregator |
| January 2024 | Rebel Foods | Announced collaboration with government backed ONDC to bolster D2C offerings across India |
| January 2024 | Domino's | Gone live on ONDC in the National Capital Region to de-risk online sales from food aggregators Zomato and Swiggy |
| October 2023 | Curefoods | Successfully closed the acquisition of Yumlane, marking a significant development in the online food delivery industry |
| Trends | Impact |
| Development of cloud kitchens | Cloud kitchens are delivery-only restaurants that operate without a physical storefront or dine-in facility. They provide restaurant partners and online food delivery platforms with lower operating costs, faster scalability, and higher margins. According to a report by NRAI and Zomato, cloud kitchens are anticipated to reach USD 2 billion in India by 2024. |
| Rise of hyperlocal delivery | Hyperlocal delivery refers to the delivery of food and groceries within a short distance and time span, usually within an hour. Groceries, necessities, and medications are now included in the hyperlocal delivery services offered by Swiggy, Dunzo, and BigBasket, giving clients one-stop shopping solutions. |
| Growing health and hygiene concerns | As per the India online food delivery market, online food delivery services and restaurants have implemented several safety and quality-assurance measures, including temperature checks, sanitisation, masks, gloves, and sealed packaging for delivery partners. Restaurants have included more health-conscious options in menu like vegan cuisine and immune-boosting-dishes. |
| Loyalty programs and discounts | Loyalty programs reward customers who make frequent orders with coupons and cashbacks whereas customers who use online payment methods or choose subscription plans are eligible for discounts. These incentives help online food delivery platforms to increase their customer base, revenue, and profitability. |
India online food delivery market growth is driven by the swift digitalisation, increased internet and smartphone usage, and rapid lifestyle changes favouring the trend of online food delivery. The growth of the market is further attributed to the convenience it offers, the variety of cuisines available, and the increase in marketing campaigns by the leading players. Moreover, the rise in the number of busy white-collar workers, the increasing prevalence of double-income families, and the rise in the population of the younger generation with higher disposable incomes are further aiding the India online food delivery market value.
However, Indian online food delivery industry expansion is not limited to metropolitan areas, as food delivery apps have extended their services to smaller cities and towns, catering to a broader customer base. The top food delivery apps in India, including Zomato, Swiggy, and Dunzo, have played a pivotal role in transforming the food delivery market landscape in India, offering a wide range of dining options, live order tracking, and contactless delivery across 500+ cities in India.
In addition to the traditional food delivery model, significant market trends such as the subscription model, meat delivery, and pre-made meals have emerged in the online food delivery sector, reflecting the industry's dynamic nature and its ability to adapt to evolving consumer preferences. The demand for online food delivery in the Indian market is expected to continue witnessing substantial growth and innovation, driven by the expansion of services to smaller cities, the introduction of new delivery models, and the integration of additional offerings such as grocery delivery.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
India Online Food Delivery Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Cuisine | Indian, Chinese, Italian, Others |
| Platform | Website, Mobile Application |
| Delivery Type | Restaurant-To-Consumer Delivery, Platform-To-Consumer Delivery |
| Payment Method | Online, Cash on Delivery |
| Region | North India, East and Central India, West India, South India |
Online payments expand the market size due to the rising digitalisation in the country
The online payment segment dominates the India online food delivery market share and accounts for most of the revenue. Payments made with credit/debit cards, payment wallets, net banking, and UPI are included in this segment. The convenience of fast payments and rising adoption of digital payments are the main factors driving the growing adoption of online payment services. The expansion of this segment is also being fuelled by the growing number of joint ventures between banks and online food delivery services.
On the other hand, India online food delivery market report states that some people still prefer cash-on-delivery (COD) while ordering food as it is extremely convenient for buyers as they don't need to worry about paying in advance. Furthermore, in tier-2 and tier-3 cities in India, where there is a lack of awareness and infrastructure for online payments, and where many individuals do not have access to smartphones and bank accounts, COD is a preferred mode of payment.
Platform-to-consumer delivery hold a significant market share due to the expansion of delivery-only kitchens
According to India online food delivery market analysis, platform-to-consumer delivery segment hold a large share in the market due to the expansion of delivery-only kitchens in areas with low presence of restaurants. Furthermore, there is a greater need for quick home delivery models as a result of the growing workload and prevalence of nuclear families. Additionally, easy access to the internet and the widespread use of smartphones have made it more convenient for consumers to order food online.
However, restaurant-to-consumer delivery segment is witnessing a steady growth rate as players in this model are offering customers loyalty and subscription programs to gain a foothold in the market. Delivering directly from the centre further provides an additional revenue stream for restaurants, which can help them stay afloat during uncertain situations. It also eliminates third-party commission fees, allowing restaurants to focus on their profitability while retaining customer interaction, which can increase their revenue share, thereby boosting the India online food delivery market size.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Established brands and new entrants are strategically aligning themselves with initiatives such as ONDC to drive growth in the market. They are further strengthening their position in the market by enhancing the service offerings.
| Company Name | Year Founded | Headquarters | Product Portfolio |
| Zomato Limited | 2008 | Haryana, India | Restaurant discovery and food delivering services |
| Bundl Technologies Pvt Ltd (Swiggy) | 2014 | Karnataka, India | Online food ordering and delivery company |
| Foodvista India Private Limited (FreshMenu) | 2014 | Karnataka, India | Food delivery service with daily rotating menu |
| Jubilant FoodWorks Ltd | 1995 | Uttar Pradesh, India | Operates Domino's Pizza and Dunkin' Donuts chains in India |
Other key players in the India online food delivery market include Yum! Brands, Inc., Plaza Restaurants Private Limited, Curefoods India Private Limited, Rebel Foods, Sky Gate Hospitality Pvt Ltd, and Poncho Hospitality Pvt. Ltd., among others.
Substantial demand for online food delivery comes from South India due to the robust presence of food delivery applications
The South India region is anticipated to hold a dominant position in the India online food delivery market as consumers in Bengaluru highly order South Indian dishes for breakfast through various online food delivery platforms. Additionally, Swiggy, for example, delivers a wide range of delicious food, including Hyderabadi cuisines, across various neighbourhoods in Hyderabad. Furthermore, there are online Indian grocery stores that offer delivery of South Indian groceries and food items to doorstep.
Furthermore, in North Indian cities like Delhi and Mumbai, food delivery applications have encountered late night orders for Italian, Chinese, and street food, impacting the online food delivery market in India. These apps provide late-night food delivery, providing a convenient way to satisfy cravings during the late hours. For example, Swiggy ensures timely delivery, even during late hours, allowing customers to enjoy their favourite cuisines from the comfort of their homes. These services reflect the growing demand for online food delivery in these cities. Moreover, majority of the population are working in these metropolitan cities and have less time to cook their meals, which further contributes to the regional market share.
Folding Electric Bicycle Market
North America Building Thermal Insulation Market
Electro-Optical/Infrared (EO/IR) Systems Market
India Online Food Delivery Market Size
India Online Food Delivery Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2023, the India online food delivery market attained a value of USD 7.40 Billion.
The major drivers of the market, such as the rapid rise in the number of smartphones, availability of affordable option, rising expansion to cover beyond the metropolitan cities, increasing marketing campaigns, rising population of the younger population with higher disposable incomes are expected to aid the market growth.
The key market trends guiding the growth of the market include the growing number of women joining workplaces and increasing prevalence of double-income families who prefer eating-out frequently.
The major regions in the market are North India, East and Central India, West India, and South India.
The major cuisines in the market are Indian, Chinese, and Italian, among others.
The leading platforms of the market are website and mobile application.
The major delivery types in the market are restaurant-to-consumer delivery and platform-to-consumer delivery.
The significant payment methods of online food delivery are online and cash on delivery.
The major players in the market are Zomato Limited, Bundl Technologies Pvt Ltd (Swiggy), Foodvista India Private Limited (FreshMenu), Jubilant FoodWorks Ltd., Yum! Brands, Inc., Plaza Restaurants Private Limited, Curefoods India Private Limited, Rebel Foods, Sky Gate Hospitality Pvt Ltd, and Poncho Hospitality Pvt. Ltd., among others.
The Open Network for Digital Commerce (ONDC) is a platform created by the government of India for food delivery.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Cuisine |
|
| Breakup by Platform |
|
| Breakup by Delivery Type |
|
| Breakup by Payment Method |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share