India Mayonnaise Market Report and Forecast 2024-2032

India Mayonnaise Market Size

The India mayonnaise market is estimated to grow at a CAGR of 24.8% during the forecast period of 2024-2032.

India Mayonnaise Market Growth

• Mayonnaise, a creamy sauce usually made from egg yolks, butter, vinegar or lemon juice, and seasonings, is popularly used in fast food items like burgers, pasta, tacos, and sandwiches, among others.

• The growth of India mayonnaise market can be attributed to the inflating per capita incomes and the subsequent changing lifestyles of the population. As a result, the demand for convenience food products is accelerating the market growth in the region. In addition to this, owing to busy lifestyles due to dual working households, the demand for quick and affordable meals, which require minimum cooking, is providing impetus to the market growth of mayonnaise.

• Mayonnaise is widely used in both raw and cooked forms, such as salad dressings, in pasta or macaroni, on cooked vegetables, as side dips, and as a spread in sandwiches, among many more food options. Increasing urbanisation, awareness of world cuisines, and the growing penetration of international brands in the country are expected to increase the India mayonnaise market value.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

Industry Outlook

Online grocery ordering systems are becoming increasingly popular in India. Platforms like Grofers and BigBasket enable customers to purchase items conveniently without visiting physical stores. According to Bloomberg Businessweek Online, online grocery orders now account for about 30% of all online retail sales in India. This is expected to increase mayonnaise market opportunities, enabling customers to access a wide range of products.

As per industry reports, the Indian grocery eCommerce market will reach US$9,717.1 million by 2024, accounting for 9.3% of India's total eCommerce market. This market is expected to grow significantly in the coming years, with a compound annual growth rate (CAGR) of 28.2% from 2024 to 2028. By 2028, the market volume is projected to reach US$26,273.5 million.

According to a report, India's food services market is projected to grow from US$ 41.1 billion in 2022 to US$ 79.65 billion by 2028, with a CAGR of 11.19%. The Food Service and Restaurant Business Report 2022–23 by Francorp and restaurantindia.in predicts the industry will employ 1 crore people by 2025, despite losing over 20 lakh jobs during the COVID-19 pandemic. The market is primarily dominated by the unorganised segment, although the organised sector expanded significantly between 2014 and 2020. The quick service restaurant (QSR) market is expected to grow from US$ 690.21 million in 2022 to US$ 1,069.3 million by 2027, at a CAGR of 9.15%. The QSR chain market is anticipated to increase at a CAGR of 23% from FY20–25, making it the fastest-growing sub-segment in the food service industry.

From 2019 to 2023, India's urban population grew from approximately 34.5% to over 36.5% of the total population, according to the United Nations Population Division and World Bank. This trend of urbanization has been driven by migration to cities for better employment, education, and living standards. As more people concentrate in urban areas, the demand for convenient and diverse food options, including mayonnaise, has increased. The rising urban population fuels higher consumption of ready-to-eat and easy-to-prepare food products, leading to the India mayonnaise market development.

Telangana ranked first among all major states in India with the highest per capita income at current prices for the fiscal year 2022-23, according to the Ministry of Statistics and Programme Implementation (MoSPI). Telangana's per capita income was $3,757 (Rs 3,08,732), followed by Karnataka with $3,669 (Rs 3,01,673), and Haryana with $3,608 (Rs 2,96,685).

Recent Developments

• In March 2022, Marico entered into the healthy spreads segment, with the launch of Saffola Mayonnaise and Saffola Peanut Butter across major e-commerce platforms.

Product Variety and Changing Food Preferences are among the Key Forces Driving the India Mayonnaise Market Share

• Product Variety: A wide range of mayonnaise products, including flavored variants, low-fat options, and eggless varieties, are available in the market to meet the specific needs of consumer.

• Growing Consumer Base: Increasing urbanization and a growing middle class with rising disposable incomes are driving the demand for convenience food products like mayonnaise.

• Brand Presence: Strong brand recognition and loyalty for established players such as FunFoods, Veeba, and Del Monte can be observed.

• Retail Network: Extensive distribution networks, including modern trade, online platforms, and traditional retail outlets ensure improved availability of different variants. 

What are the Major Factors that May Hamper the India Mayonnaise Market Growth?

• Perishable Nature: Limited shelf life and need for refrigeration can lead to logistical challenges and higher storage costs, further impacting the India mayonnaise market revenue negatively.

• High Competition: Intense competition from both domestic and international brands leading to price wars and thin profit margins.

• Health Concerns: Increasing health consciousness among consumers can lead to reduced consumption of traditional mayonnaise, as it is known to have high-fat content.

• Price Volatility of Raw Materials: Fluctuations in the prices of key raw materials, such as edible oils and eggs, can impact production costs and profit margins. 

• Dependence on Imports: Reliance on imported raw materials, such as specific oils and emulsifiers, can affect cost stability.

What are the Key India Mayonnaise Industry Trends?

• Rising Demand for Convenience Foods: Growing urbanization and busy lifestyles are increasing the demand for ready-to-eat and convenience food products.

• Innovation and Product Development: Introduction of healthier alternatives, such as low-fat, vegan, and organic mayonnaise, can attract health-conscious consumers, which is likely to support the India mayonnaise market dynamics and trends.

• E-commerce Growth: Increasing online grocery shopping provides an opportunity for brands to reach a wider audience and offer doorstep delivery.

• Expansion in Tier 2 and Tier 3 Cities: Untapped potential in smaller cities and rural areas presents opportunities for market expansion.

Changing Consumer Behaviour in the India Mayonnaise Market Landscape 

• Convenience: Preference for products that enhance convenience in meal preparations.

• Affordability: Consumers seek value-for-money products.

• Home Cooking: Rise in home-cooking and quick meal preparations boosting mayonnaise usage.

• Health Consciousness: Increased demand for low-cholesterol, trans-fat-free, and vegan mayonnaise.

• Diverse Flavors: Growing preference for unique flavors like Wasabi and Sriracha.

• Premium Products: Shift towards premium and exotic mayonnaise options will likely positively influence the India mayonnaise demand forecast.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

India Mayonnaise Industry Segmentation

Market Breakup by Type:

• Eggless

• Conventional

Market Breakup by Product:

• Flavoured

• Unflavoured

Market Breakup by End Use:

• Retail

• Institutional

Market Breakup by Distribution Channel:

• Supermarket and Hypermarket

• Convenience Store

• Online

• Others

Market Breakup by Region:

• North India

• East India

• West India

• South India

India Mayonnaise Market Regional Insight

As per the India mayonnaise industry analysis, growing trends surrounding vegetarianism and veganism in India have led to the introduction of egg-less, vegan, and organic mayonnaise. Innovations in product formulation and packaging are positively influencing the India mayonnaise demand growth.

The sales of mayonnaise in India are growing on account of shifting food preferences in the recent years. Furthermore, growing concerns regarding the high-fat content in mayonnaise are leading to the development of low-fat and no-fat mayonnaise to target the health-conscious audience.

Moreover, the market growth can also be attributed to the availability of a variety of flavours, including mint, cheese, chipotle, and tangy, among others. Thus, the introduction of unique flavours that fit consumer preferences is contributing to the market growth.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

India Mayonnaise Market Competitive Landscape

The report presents a detailed analysis of the following key players in the market, looking into their market share and latest developments:

• The Kraft Heinz Company

• Dr. August Oetker Nahrungsmittel KG

• Veeba Foods

• DEL MONTE (FieldFresh Foods Private Limited)

• Cremica Food Industries Ltd.

• Wingreens Farms Private Limited

• Others

Top Mayonnaise Brands in India

Some of the leading brands and their and product offerings in the India mayonnaise market are:

• Del Monte is known for its affordability and variety, including flavors like Eggless Mayo and Tandoori Mayo. It uses edible vegetable oil, water, and milk solids without artificial colors.

• Dr. Oetker FunFoods offers a range of flavors such as Original and Tandoori, with options that are cholesterol-free and trans-fat-free.

• Hellmann’s is famous for its versatility and high-quality ingredients, available in Original, Light, and other flavors.

• Wingreens Farms provides affordable options with flavors like Wasabi and Sriracha, ideal for enhancing sandwiches and wraps.

• Grabenord offers vegan and organic creamy, eggless options.

• Veeba, made with olive oil and milk solids, is designed for Indian tastes and is FSSAI-certified.

• Nutralite is low in cholesterol and trans fat, and rich in vitamins A, D2, and E.

Key Retailers Selling Mayonnaise Online in India

Increasing penetration by online retailers and the rising consumer preference for online shopping are expected to aid the growth of the India mayonnaise industry.

• Amazon India: Offers a wide variety of mayonnaise brands and flavors, with options for both bulk and single-item purchases, along with customer reviews and ratings.

• Flipkart: Features numerous mayonnaise products from different brands, often with competitive pricing and various delivery options.

• BigBasket: A leading online grocery store that provides a range of mayonnaise options, including popular brands and specialty varieties, with home delivery services.

• Blinkit: Another major online grocery platform offering a diverse selection of mayonnaise, catering to various tastes and dietary preferences.

• JioMart: Reliance’s e-commerce platform, which includes a comprehensive range of mayonnaise brands and flavors with convenient delivery services.

• Spencer’s: Known for its wide range of food products, Spencer’s online store offers multiple mayonnaise brands and often features discounts and deals.

• Nature’s Basket: Specializes in gourmet food items and provides a selection of premium and specialty mayonnaise options.

• D-Mart: The online platform of the popular supermarket chain, offering a range of mayonnaise products at competitive prices.

Key Highlights of the Report

View Our Best Selling Reports

Latin America Ice Cream Market

Latin America Jewellery Market

Latin America Protein Supplement Market

Latin America PVC Pipes Market

Logistics Market

Machining Centres Market

Middle East Copper Rod and Busbar Market

Netherlands Rainwater Harvesting Market

Over The Top (OTT) Market

Pallet Market

India Mayonnaise Market Report Snapshots

India Mayonnaise Market Size

India Mayonnaise Market Growth

India Mayonnaise Companies

India Mayonnaise Regional Analysis