India Laptop Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Key Takeaways

• Reportedly, 95% of consumers  in India read online reviews before making a purchase and 58% say they would pay more for a high review score product.

• According to reports, in 2024 , global spending on consumer electronics is expected to decline by around USD 5 billion this year.

• India's PC market saw  a 30.1% decline in the 2023 March quarter, with shipments dropping to almost 3 million units compared to the previous year.

A laptop is a small, portable personal computer with a built-in keyboard, speaker, monitor and touchpad which runs on battery power. It is used for educational purposes, web browsing, work, playing games, general home computer use, and multimedia. Laptops vary based on size and processor capabilities.

The growth of the India laptop market is being aided by technological advancements and the rapid adoption of cutting-edge technologies within the personal computing space. Innovations such as ultraportable designs, extended battery lives, faster and more energy-efficient processors, and enhanced connectivity options have significantly improved the user experience, making laptops indispensable for a wide range of applications, ranging from professional work and education to gaming and entertainment.

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Key Trends and Developments

Increasing demand for portable laptops; growing adoption of hybrid work culture; rising popularity of e-commerce platforms; and rapid innovations in technologies are positively impacting the market growth

India Laptop Market Trends

The market is expected to develop rapidly in the coming years with the government's push towards digitisation. Through initiatives like Digital India, there has been a surge in demand for digital services and devices. This trend is further supported by the rising adoption of remote working and work-from-home culture. This shift has necessitated the purchase of laptops for many households owing to the persisting embrace of hybrid work and learning models.

Moreover, with the government's push towards digitisation through initiatives like Digital India, there has been a surge in demand for digital services and devices. This has directly impacted the laptop market, as individuals and businesses alike invest in technology to stay connected and competitive.

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India Laptop Industry Segmentation

“India Laptop Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

2-in-1 Laptops are witnessing a surge in popularity in India

2-in-1 laptops are expected to witness a significant growth in the coming years when compared to traditional laptops. The 2-in-1 laptops are flexible and can act both as a laptop and a tablet. Accordingly, consumers are increasingly preferring 2-in-1 laptops rather than purchasing separate tablets and traditional laptops. These laptops facilitate easy drawing, writing, and marking up documents without a bulky keyboard, by directly writing on the screen.

When connected with a keyboard, the 2-in-1 laptops function the same as traditional laptops and can be used for heavy-duty operations. As a single device acts as both a tablet and a laptop, the storage is unified, simplifying operations as there is no need to transfer data between tablets and laptops.

Meanwhile, traditional laptops are preferred by users who require a system capable of carrying out more intensive tasks, such as professional-grade video editing, 3D modelling, or high-end gaming. Although they might be bulkier and less portable than 2-in-1s, they provide a wider range of options in terms of hardware configurations and capabilities.

Notebooks and ultrabooks are expected to dominate the India laptop market share in the coming years

Notebooks are a generalised term for slim and sleek laptops that weigh less than 3 to 4 pounds. They are available in varying screen sizes and have a wide range of display technology and form options. As a majority of laptops in the market are classified as notebooks, the notebook design occupies a dominating position in the India laptop market.

Ultrabook is a high-class Intel-specified notebook that is thin and lightweight and is usually designed for multimedia, work, or entertainment purposes. They have an affordable price with high mobility, which is enhancing their growth in the market. They boast high-performance solid-state drives and recently developed Intel processors for reliability and better performance.

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Competitive Landscape

Some of the major players are increasingly expanding manufacturing facilities to align with the Make in India movement

Other major laptop companies in the Indian market are ASUSTeK Computer Inc., Apple Inc., Acer Inc., Samsung Electronics Co., Ltd., Micromax Informatics, and Lava International Limited, among others.

Companies in the India laptop market are developing and expanding through a variety of strategies, tailored to meet the increasing demand, technological advancements, and changing consumer preferences. To align with the Indian government's push for 'Make in India' and recent policy changes aimed at boosting domestic manufacturing, companies are setting up or expanding their manufacturing units in India. This not only helps in reducing costs associated with import tariffs but also aligns with government incentives for local production.

India Laptop Market Analysis by Region

South India, particularly states like Karnataka (home to Bengaluru, the IT capital of India), Tamil Nadu, Telangana, and Kerala, has historically been a strong market for computer and laptop sales. This is due to the region's robust IT infrastructure, numerous tech parks, and a strong emphasis on education and digital literacy.

Meanwhile, North India, with Delhi NCR (which includes cities like New Delhi, Gurgaon, and Noida) serves as a major IT and educational hub. The presence of multinational corporations, IT companies, and prestigious universities and colleges contributes to the high demand for computers and laptops in this region.

Key Highlights of the Report

India Laptop Market Report Snapshots

India Laptop Market Size

India Laptop Market Trends

India Laptop Market Regional Analysis

India Laptop Companies