India Household Care Market Report and Forecast 2024-2032

India Household Care Market Size

The India household care market reached approximately USD 8.71 billion in 2023. The market is projected to grow at a CAGR of 14.8% between 2024 and 2032, reaching a value of around USD 30.16 billion by 2032.

India Household Care Market Outlook

• A study by Dyson revealed that 46% of Indians substantially surged their household cleaning frequency in 2022. It also confirmed that 2 in 3 Indians clean their houses 5-7 times a week.

• In 2023, a report on the India Consumer Sentiment Index (CSI) by Axis My India revealed that overall household spending surged for 58% of Indian families in September 2023.

• The latest data released by the Indian Ministry of Statistics and Programme Implementation showed that the average Monthly Per Capita Consumption Expenditure (MPCE) in rural areas reached INR 3,773 in 2022-2032.

India Household Care Market Growth

It is projected that 590 million people will reside in Indian cities by 2030. The rapid urbanisation has resulted in busier lifestyles among city dwellers, leading to a greater reliance on convenient and efficient household care solutions. Additionally, the rise in disposable income among Indian consumers has contributed to increased spending on household care products. Disposable personal income in India saw an increase to 296,383,300 INR million in 2023 from 273,364,818.90 INR million in 2022. With more individuals transitioning into the middle and upper-middle-income brackets, their purchasing power has grown, allowing them to invest in premium household care products.

The rise in consciousness regarding environmental and health issues has resulted in a higher demand for sustainable and environmentally friendly disinfectants. For instance, in 2021, HydroCleaner, an eco-friendly cleaning and disinfectant product, was introduced to the market in Telangana. These disinfectants are formulated to efficiently eradicate pathogens while reducing their environmental footprint.

Public awareness has been heightened and the use of household care products has increased due to government campaigns like the Swachh Bharat Abhiyan (Clean India Mission) that promote cleanliness and hygiene.

The market has seen substantial growth, largely due to the proliferation of online platforms. India's e-commerce revenues are projected to increase from $46.2 billion in 2020 to $136.47 billion by 2026. The emergence of e-commerce has revolutionised the shopping experience for consumers of household care items, providing them with convenience, a wide range of choices, and easy access.

India Household Care Industry Segmentation

“India Household Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Products

• Laundry Detergent

• Laundry Additives

• Dishwashing

• Hard Surface Cleaners

• Toilet Care

• Others

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores

• Online Channels

• Others

Market Breakup by Region

• East India

• West India and Central India

• North India

• South India

India Household Care Market Share

Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, and online, among others. The online segment is projected to grow at a CAGR of 19.3%% during the forecast period of 2024-2032.The popularity of online distribution for household care products has risen significantly due to the convenience and accessibility it provides to consumers. This distribution method utilises a variety of channels such as major e-commerce platforms, direct-to-consumer websites, subscription services, social media, online grocery stores, and B2B platforms.

Leading Companies in the India Household Care Market

The market players are focusing on the production of sustainable and eco-friendly products to gain a competitive edge in the market.

• Unilever plc

• Procter & Gamble Company

• Reckitt Benckiser Group Plc 

• Godrej Consumer Products Limited 

• Dabur India Ltd. 

• Jyothy Laboratories Ltd. 

• ITC Limited  

• Nirma Limited

• Marico Ltd.

• Emami Ltd.

• Others

Key Highlights of the Report