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Refrigerators are high in demand due to the need to keep food fresh and beverages cool in tropical climate
The tropical climate across numerous regions of the country results in a greater need for refrigeration to extend the shelf life of perishable foods and keep beverages cool, thereby increasing the demand for refrigerators. The rising disposable income of consumers and the availability of the energy efficient and smart refrigerators is boosting the purchase of refrigerators.
As per the India home appliances market analysis, the air conditioners segment, among other major appliances, has witnessed notable growth, driven by factors such as rising levels of heat or temperature, increasing urbanisation, rising disposable incomes, and the need for comfortable living environments. The production of air conditioners in India has been on the rise, with significant year-on-year increases in unit production.
Supermarkets and hypermarkets hold a significant market share as they facilitate proper inspection of home appliances and better decision-making
Supermarkets and hypermarkets like Big Bazaar, Reliance Retail, and Metro Cash & Carry hold a significant home appliances market share in India. Wide range, easy availability, and the benefit of testing appliances before making a purchase are major factors enhancing the growth of supermarkets and hypermarkets. They often have a strong presence in urban areas and are known for their competitive pricing. Meanwhile, online retail channels are gaining significant traction, as they often provide attractive discounts and festive sales.
Specialty stores like Croma, Vijay Sales, and Reliance Digital are a significant segment in the India home appliances market, offering a curated selection of products from various brands. These outlets are known for their expertise in product knowledge and after-sales service, which can be particularly important for consumers investing in expensive appliances.
India Home Appliances Market Size
India Home Appliances Market Share
India Home Appliances Market Growth
India Home Appliances Market Trends
India Home Appliances Market Regional Analysis
India Home Appliances Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Home Appliances Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Home Appliances Historical Market (2018-2023)
8.3 Asia Pacific Home Appliances Market Forecast (2024-2032)
9 India Home Appliances Market Overview
9.1 Key Industry Highlights
9.2 India Home Appliances Historical Market (2018-2023)
9.3 India Home Appliances Market Forecast (2024-2032)
10 India Home Appliances Market by Type
10.1 Major Appliances
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Air Conditioners
10.1.3.2 Refrigerators
10.1.3.3 Washing Machines
10.1.3.4 Dishwashing Machines
10.1.3.5 Freezers
10.1.3.6 Ovens
10.1.3.7 Others
10.2 Small Appliances
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Vacuum Cleaners
10.2.3.2 Grills and Roasters
10.2.3.3 Food Processors
10.2.3.4 Air Purifier
10.2.3.5 Water Purifier
10.2.3.6 Others
11 India Home Appliances Market by Price Range
11.1 Economy
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Mid-Economy
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Premium
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 India Home Appliances Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Specialty Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 India Home Appliances Market by Region
13.1 North India
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.1.3 Breakup by Type
13.1.4 Breakup by Price Range
13.1.5 Breakup by Distribution Channel
13.2 East and Central India
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.2.3 Breakup by Type
13.2.4 Breakup by Price Range
13.2.5 Breakup by Distribution Channel
13.3 West India
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.3.3 Breakup by Type
13.3.4 Breakup by Price Range
13.3.5 Breakup by Distribution Channel
13.4 South India
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.4.3 Breakup by Type
13.4.4 Breakup by Price Range
13.4.5 Breakup by Distribution Channel
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code – 8509, 8450, 841821, 841822, 841829)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Samsung Electronics Co. Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 LG Electronics Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Whirlpool Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Electrolux AB
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Hitachi, Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Panasonic Holdings Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Havells India Limited
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Voltas Limited
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Haier Group Corporation
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Robert Bosch GmbH
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Koninklijke Philips N.V.
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Home Appliances Market: Key Industry Highlights, 2018 and 2032
2. India Home Appliances Market: Key Industry Highlights, 2018 and 2032
3. India Home Appliances Historical Market: Breakup by Type (USD Billion), 2018-2023
4. India Home Appliances Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. India Home Appliances Historical Market: Breakup by Price Range (USD Billion), 2018-2023
6. India Home Appliances Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
7. India Home Appliances Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. India Home Appliances Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. India Home Appliances Historical Market: Breakup by Region (USD Billion), 2018-2023
10. India Home Appliances Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. Major Exporting Countries by Value
12. Major Importing Countries by Value
13. Major Exporting Countries by Volume
14. Major Importing Countries by Volume
15. India Home Appliances Market Structure
In 2023, the market reached an approximate value of USD 77.74 billion.
The India home appliances market is expected to grow at a CAGR of 5.70% between 2024 and 2032.
The market for home appliances in India is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 127.07 billion by 2032.
Rising disposable income, increasing availability of home appliances, and growing population are the major market drivers.
Key trends aiding the market expansion include the increasing demand for energy efficient appliances and growing demand for connected home appliances with increasing internet penetration.
North India, East and Central India, West India, and South India are the significant Indian markets for home appliances.
Based on type, the market is segmented into major appliances and small appliances.
Home appliances are devices that aid in completion of various household activities such as cleaning, cooking, and storing food, among others, in an efficient and time saving manner.
Key players in the market are Samsung Electronics Co. Ltd., Whirlpool Corporation, LG Electronics Inc., Voltas Limited, Koninklijke Philips N.V., Electrolux AB, Hitachi Ltd., Panasonic Holdings Corporation, Robert Bosch GmBH, Haier Group Corporation, and Havells India Limited, among others.
The rising disposable income, expansion of the electrical and electronics sector, and the increasing penetration of smart technology support the market for home appliances.
High competition, economic uncertainty, high sensitivity to price changes, and supply chain disruptions are the key challenges faced by the industry.
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