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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Rising Demand for Convenience Food to Bolster the Market Growth
The availability of a large number of varieties, flavours, and shapes of frozen potatoes products to choose from drives the market growth. The rise of the online retail sector has enabled the easy access of products in remote areas and further contributes to the market growth. Moreover, the advent of quick service restaurants and the increasing demand for frozen food are expected to propel the market growth. The surge of food delivery services like Swiggy, Zomato, and Uber Eats in the first and second-tier cities of India can increase the demand for both snacks and meals made up of frozen potatoes, further augmenting the industry growth.
Frozen foods not only offer convenience but also function as a token of westernisation in India. The availability of international frozen potato products in India boosts the market growth. Frozen potatoes are easy to not only prepare and consume but also reduces the preparation time significantly, and hence is suitable for busy and unskilled consumers, which invigorates the market growth. Various innovations such as the addition of Indian flavours to other flavours are also driving the market growth. Additionally, the evolving food preferences and changing consumer eating patterns also lubricate the market growth. Potatoes, particularly foods as wedges and French fries, however, have been largely associated with a higher risk of death. However, recent studies concluded that the products contain various health benefits if consumed in a limited quantity; such developments are expected to aid the market growth.
India Frozen Potato Products Market Report Snapshots
India Frozen Potato Products Market Size
India Frozen Potato Products Market Growth
India Frozen Potato Products Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the India frozen potato products market attained a value of nearly USD 1.77 billion.
The market is projected to grow at a CAGR of 17% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 7.23 billion by 2032.
The major market drivers include the growing popularity of snacks such as French fries and wedges, expansion of convenience stores and fast-food chains, rapid urbanisation, and the rising demand for potato products with high shelf-stability.
The key trends guiding the market growth include the rise of the online retail sector and food delivery services and flavour innovations by key players.
The major regions in the market are North India, Central and West India, South India, and East India.
The major types of frozen potato products in the market are french fries, tikka, potato wedges, potato bites, and smileys, among others.
The various end uses of frozen potato products are institutional and retail.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience store, speciality stores, and online, among others.
The major players in the market are McCain Foods Ltd., Hyfun Foods, Iscon Balaji Foods Private Limited, and Bhanu Farms Limited, among others.
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