The India frozen potato products market was valued at USD 2.07 Billion in 2025. The market is expected to grow at a CAGR of 17.00% during the forecast period of 2026-2035 to reach a value of USD 9.95 Billion by 2035. Changing food habits, exports, QSR demand, strategic investments, and innovations are driving the frozen potato sector in India.
The industry is recording rapid growth, driven by the evolving food habits of the country, urbanization, and the growing footprint of quick-service restaurants (QSRs) and convenience food retail. The importance of the sector is also highlighted by its healthy export performance like in 2023-24, India had exported a whopping 135,877 tons of French fries worth Rs 1,478.73 crore, and during April and October 2024 alone, exports jumped to 106,506 tons, to the tune of Rs 1,056.92 crore. This export spurt demonstrates India's increasing reputation as a solid supplier to global markets, especially in Asia and the Middle East.
Investments in high-processing plants, cold chain infrastructure, and product development are driving both domestic and export demand in the India frozen potato products industry. The industry is also being fueled by the growth of online food ordering platforms and the availability of healthier, value-added frozen potatoes, positioning it as an essential bridge between India's farm economy and the modernizing foodservice sector.
The key growth driver is the sharp rise in strategic investments and capacity additions by major players in the industry like in January 2025, when Allana Consumer Products Ltd has announced an investment of Rs 300 crore to set up new facilities for manufacturing French fries and frozen potatoes in Gujarat and North India with a planned annual capacity of 40,000 metric tons by 2027. This is to achieve at least a market share of 3% in the global regular fries' market by 2029.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
17%
Value in USD Billion
2026-2035
*this image is indicative*
| India Frozen Potato Products Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 2.07 |
| Market Size 2035 | USD Billion | 9.95 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 17.00% |
| CAGR 2026-2035 - Market by Region | North India | 22.0% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 19.4% |
| CAGR 2026-2035 - Market by End Use | Institutional | 19.4% |
Urbanization and evolving consumer lifestyles have significantly boosted the frozen potato products demand in India. With a growing preference for convenient, ready-to-cook meal options, time-pressed consumers, particularly working professionals and nuclear families, are increasingly turning to frozen snacks and accompaniments. According to the Ministry of Statistics’ PLFS data, India’s urban labor force participation rate rose from 50.3% in 2023 to 51% in 2024, with a notable increase in the number of working professionals in cities. This shift, combined with the growth of nuclear families, is fueling demand for convenient, ready-to-eat foods.
Indian frozen potato product manufacturers are increasingly leveraging innovation to align with evolving consumer preferences. In February 2025, HyFun Foods, one of India’s leading potato processors, announced a strategic partnership with United Kingdom-based HarvestEye to deploy advanced AI-powered crop monitoring solutions. This collaboration integrates machine learning-based vision systems with HyFun’s digital farmer-connect platform, Farmoji, enabling real-time insights into crop size, count, and quality. In parallel, brands are diversifying their portfolios with health-oriented offerings such as air-fried, low-oil, and Indian-flavored snacks, targeting the growing base of health-conscious and younger consumers.
The rapid expansion of quick service restaurant (QSR) chains is a key growth catalyst for the India frozen potato products market expansion. Leading international brands such as McDonald’s, Burger King, and Domino’s continuing to scale their presence across the country, driving significant institutional demand for frozen potato offerings. For instance, as of February 2024, McDonald’s operated 601 outlets across 24 states and union territories in 209 cities. Similarly, Burger King crossed the 500-outlet mark in 119 cities by March 2025, reflecting strong penetration into Tier-II and Tier-III markets.
The accelerated growth of modern retail formats and digital grocery platforms is significantly enhancing the accessibility and visibility of frozen potato products among Indian consumers. Supermarkets, hypermarkets, and leading e-commerce players, such as BigBasket and Amazon Fresh are allocating increased shelf space and investing in targeted promotional activities to capitalize on rising consumer demand for frozen snacks. In March 2024, BigBasket launched Precia, a frozen foods brand to meet the evolving consumer needs. This trend is driving greater market penetration and enabling brands to reach a wider, tech-savvy customer base across urban and semi-urban markets.
Significant investments in processing and cold storage are reinforcing the backbone of the India frozen potato products market development. A notable example is the February 2025 joint venture between Krishak Bharati Cooperative Ltd (KRIBHCO) and Netherlands-based Farm Frites to establish a high-tech potato processing facility in Shahjahanpur, Uttar Pradesh. This strategic collaboration aims to introduce premium Dutch potato varieties like Santana and Quintera, supported by the provision of high-quality seeds and agronomic expertise to local farmers.
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The EMR’s report titled “India Frozen Potato Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: French fries remain the dominant product in the market, widely favored by QSRs, foodservice chains, and households alike. Their universal appeal, ease of preparation, and consistent quality have made them a staple in both institutional and retail channels. Moreover, certain brands like McCain range with new flavors and healthier variants, further boosting demand. Meanwhile, products like potato wedges, tikkis, smileys, and bites are gaining traction, especially among younger consumers and families seeking variety. The growing influence of Western fast-food culture, coupled with the introduction of Indianized flavors, is expanding the overall product portfolio and attracting new customer segments.
Market Breakup by End Use
Key Insight: The institutional segment, encompassing QSRs, hotels, and caterers, commands the largest frozen potato products market share in India. Bulk purchasing, menu standardization, and the need for consistent quality drive strong demand from foodservice operators. In recent years, leading suppliers like McCain Foods and Iskcon Balaji Foods expanded their partnerships with major QSRs and hospitality brands, ensuring a stable pipeline for frozen potato products. The retail segment, however, is witnessing rapid growth as modern trade expands and more households embrace frozen snacks for convenience.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and hypermarkets lead the distribution of frozen potato products in India, offering consumers extensive product assortments, competitive pricing, and consistent quality assurance. These formats remain the primary retail channels for urban consumers, with brands regularly introducing exclusive SKUs and executing targeted in-store promotions to drive shopper engagement. Meanwhile, online retail platforms are rapidly expanding, driven by increasing consumer preference for convenience and broader product availability. Additionally, specialty and convenience stores play a strategic role in penetrating tier-II and tier-III markets, further broadening the India frozen potato products industry reach.
Market Breakup by Region
Key Insight: North India dominates the market, supported by high potato production, a strong quick-service restaurant (QSR) presence, and robust cold chain infrastructure. Uttar Pradesh, with a production volume of 15.89 million metric tons, is a key supplier and processing hub, alongside Punjab. The launch of new processing plants and export facilities in Uttar Pradesh further strengthens the region’s leadership. West and Central India also present significant growth opportunities driven by urbanization and modern retail expansion. Meanwhile, South India is emerging as a high-growth market, buoyed by rising disposable incomes and expanding foodservice chains.
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By type, French fries to retain the largest market share due to increased production efforts
French fries dominate the India frozen potato products market development, holding the largest share across institutional and retail segments due to their universal appeal, ease of preparation, and consistent quality. Iscon Balaji recently launched India’s largest French fries processing facility, enhancing its production capacity to meet growing demand. Meanwhile, Himalaya Food aims to add ₹700 crore to its top line by revitalizing its French fries business, reflecting strong market confidence. The segment’s growth is further driven by the expansion of Western fast-food culture and home delivery platforms that rely on frozen fries for speed and consistency.
Potato wedges have quickly become the fastest-growing category within the India frozen potato products market. Their popularity is based on a distinctive texture, extra-thick cut, and high capacity for absorbing varied seasonings. The segment's growth is also fueled by growing penetration of modern retail and online grocery platforms, which facilitate greater visibility and accessibility for new product launches. For instance, Blue Tribe Foods recently introduced sweet potato fries, reflecting innovation and diversification within the wedges category. With retailers and online channels extending their reach further, potato wedges are poised to maintain strong growth, acquiring a broader consumer base and driving the overall frozen potato market growth by a sizeable margin.
Institutional sector to capture significant share due to rapid urbanization
The institutional part of the India frozen potato products market is expected to expand at a strong CAGR in the forecast period, owing to urbanization and changing consumer preference for quality and convenience. Top quick-service restaurant brands like McDonald's, Burger King, and Domino's play important roles in fueling this growth by ordering frozen French fries, wedges, and tikkis to maintain consistency of the menu offerings and streamline operations. Institutional customers are helped by bulk purchase deals and sound cold chain infrastructure, allowing for uninterrupted supply. In 2024, suppliers such as McCain Foods and Iscon Balaji Foods extended their reach in this segment, a pointer to strong sector momentum.
The retail segment is the fastest-growing end-use category in the India frozen potato products market. This expansion is primarily driven by increasing consumer demand for convenient, at-home meal solutions. Leading brands are leveraging this trend by innovating their product portfolios with health-oriented variants, diversified packaging sizes, and formats designed for ease of use. Additionally, the rapid growth of e-commerce and home delivery platforms has significantly broadened market access, facilitating entry into new regional markets. In June 2024, Swiggy launched Handpicked vertical under Instamart, which includes frozen snacks & items among curated premium grocery selections.
Institutional sector to lead market growth due to cold chain infrastructure
Supermarkets and hypermarkets continue to dominate the distribution landscape for the frozen potato products consumption in India, accounting for the largest share of total market sales. With a strong presence across tier-I and tier-II cities, these retail formats offer consumers access to an extensive range of SKUs and brand variants. Their well-established cold chain infrastructure ensures consistent product quality and safety, critical factors in building consumer trust. Leading retailers are leveraging exclusive brand tie-ups, in-store promotions, and category-specific aisles to drive footfall and optimize shelf space utilization.
Online grocery platforms have emerged as the fastest-growing distribution channel, fueled by the rapid rise of quick-commerce services. Big Basket recorded 7.5 million monthly visits as of April 2025, with a growing share of orders fulfilled through its quick-commerce arm, BB Now, delivering groceries within 10–12 minutes. Zepto, a leading quick-commerce player, boasts 16–17 million monthly active users in 2024, while Swiggy Instamart saw a 51% year-on-year increase in average monthly transacting users, reaching 6.2 million in Q2 FY25. This rapid growth is reshaping consumer behavior, with increasing preference for convenient home delivery.
North India claims the dominant market position owing to QSR expansion
North India continues to lead the India frozen potato products market, anchored by its position as the country’s principal potato-producing region and a strategic hub for processing and consumption. In 2024, Uttar Pradesh led the potato production in India, with a staggering output of 15.89 million tons. This growth is driven by the rapid expansion of quick-service restaurants (QSRs), organized retail, and a well-developed cold chain infrastructure. Additionally, urban centers such as Delhi and Chandigarh are witnessing rising consumption of frozen potato snacks, fueled by evolving dietary preferences and the growing penetration of Western-style foodservice formats.
South India is rapidly emerging as the fastest-growing regional market for frozen potato products, driven by accelerated urbanization, rising disposable incomes, and changing consumption habits. Metropolitan hubs, such as Bengaluru, Chennai, and Hyderabad are at the forefront of this growth, characterized by high demand for ready-to-cook snacks among time-constrained urban consumers. The proliferation of organized retail channels, including supermarkets and hypermarkets, along with the rapid expansion of quick-service restaurant (QSR) chains like Domino’s, KFC, and local cloud kitchens, is fueling product uptake.
| CAGR 2026-2035 - Market by | Region |
| North India | 22.0% |
| Central and West India | XX% |
| South India | XX% |
| East India | XX% |
The India frozen potato products market is characterized by intense competition, with both multinational corporations and domestic manufacturers actively pursuing market share through product innovation, operational scale, and strategic alliances. Key players are investing in state-of-the-art processing technologies, sustainable raw material sourcing, and product portfolio diversification to align with evolving consumer demands. A clear shift toward health-conscious consumption has prompted the launch of low-oil, air-fried, and fortified product lines, while regionally inspired flavor profiles are being introduced to cater to localized preferences.
Founded in 1996, McCain Foods India is headquartered in New Delhi, with key operations in Mehsana, Gujarat. Its achievements include pioneering the frozen‐food market in India since 1998, securing Global GAP certification for sustainable farming, reducing sodium in snacks by ~16%, and launching category first innovations like air-fryer-ready snacks.
Hyfun Frozen Foods was incorporated in 2010 and is based in Mehsana, Gujarat, India. It has become a major exporter of frozen French fries and specialties to over 3040 countries, developed a broad frozen snack portfolio, including Indian streetstyle items, uses a seed-to-shelf/contract farming model, and is expanding via cold chain & retail/quick commerce channels.
Iscon Balaji Foods was founded in 2012 and is headquartered in Ahmedabad, Gujarat. It is Asia’s largest producer of dehydrated potato flakes and operates the biggest French fry production line in India, processes over 400 million kg potatoes per season, sources from thousands of farmers, and serves domestic and export markets.
Golden Fries Limited was incorporated in June 1995 and is based in Coimbatore, Tamil Nadu, India. It runs a modern frozen fries facility with capacity to process ~22,000 tones of fresh potatoes into 11,000 tones of frozen French fries, crinkles and wedges, supplies several export markets including Middle East and Asia, and employs advanced Dutch machinery.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Bhanu Farms and others
Unlock the latest insights and trends shaping the India Frozen Potato Products Market with our comprehensive 2026-2035 report. Download your free sample today to access expert analysis, actionable forecasts, and in-depth segmentation. Stay ahead of the curve with trusted data on market size, growth drivers, and competitive strategies-empowering your business to capitalize on emerging opportunities in India’s dynamic frozen potato sector.
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In 2025, the market reached an approximate value of USD 2.07 Billion.
The market is projected to grow at a CAGR of 17.00% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 9.95 Billion by 2035.
Key strategies include expanding cold chain infrastructure, introducing region-specific products, leveraging quick-commerce platforms, investing in contract farming, enhancing research & development for healthier variants, and targeting both retail and foodservice segments aggressively.
The key trends guiding the market growth include the rise of the online retail sector and food delivery services and flavour innovations by key players.
The major regions in the market are North India, Central and West India, South India, and East India.
The major types of frozen potato products in the market are french fries, tikka, potato wedges, potato bites, and smileys, among others.
The various end uses of frozen potato products are institutional and retail.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience store, speciality stores, and online, among others.
The key players in the market include McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms.
Key challenges include limited cold chain logistics, fluctuating raw potato quality, high energy costs, low consumer awareness in rural areas, intense market competition, and regulatory hurdles affecting production, storage, and distribution.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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