India Frozen Potato Products Market Report and Forecast 2024-2032

India Frozen Potato Products Market Outlook

The India frozen potato products market attained a value of USD 1.77 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 17% to reach USD 7.23 billion by 2032.

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Rising Demand for Potato Snacks Boosting the Frozen Potato Products Industry in India

Potatoes are associated with several health benefits and aid in improving blood sugar control, higher immunity, and reduced heart risk. The emergence of convenience stores and supermarkets has eased the availability of convenient ready-to-eat food, soaring the frozen potato industry. The penetration of fast-food chains such as McDonald’s, Wendy’s, Subway, KFC, Burger King, and Dominos, among others, contribute significantly to the market for frozen potatoes in India. The population in the urban cities has been exponentially growing owing to better opportunities and improved living standards. This has led to the emergence of the working middle class with high purchasing power and hectic schedules. Frozen potatoes provide the same benefits and taste like a fresh one and have a greater shelf-life, consequently aiding the market growth. Furthermore, snacks such as french fries and wedges have become increasingly popular in India, especially among the children and the youth, and are catalysing the industry growth for frozen potatoes.

Frozen Potato Products: Market Segmentation

Potatoes, a colonial legacy, are one of the most consumed vegetables in India and enjoy their presence in the most famous cuisines. Frozen potatoes are preserved in their natural form without the use of additional preservatives. They contain vitamin B6, fibre, magnesium, and antioxidants and are made from processing fresh potatoes at a low temperature. The nutrient content in frozen potato products is the same as fresh potato products and provides a suitable alternative to fresh foods.

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The major types of frozen potato products are:

• French Fries
• Tikki
• Potato Wedges
• Potato Bites
• Smileys
• Others

The market can be broadly categorised on the basis of its end use into:

• Institutional
• Retail

Based on the distribution channels, the market can be divided into:

• Supermarkets and Hypermarkets
• Convenience Store
• Speciality Stores
• Online
• Others

The EMR report looks into the regional markets of frozen potato products like North India, Central and West India, South India, and East India.

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Rising Demand for Convenience Food to Bolster the Market Growth

The availability of a large number of varieties, flavours, and shapes of frozen potatoes products to choose from drives the market growth. The rise of the online retail sector has enabled the easy access of products in remote areas and further contributes to the market growth. Moreover, the advent of quick service restaurants and the increasing demand for frozen food are expected to propel the market growth. The surge of food delivery services like Swiggy, Zomato, and Uber Eats in the first and second-tier cities of India can increase the demand for both snacks and meals made up of frozen potatoes, further augmenting the industry growth.

Frozen foods not only offer convenience but also function as a token of westernisation in India. The availability of international frozen potato products in India boosts the market growth. Frozen potatoes are easy to not only prepare and consume but also reduces the preparation time significantly, and hence is suitable for busy and unskilled consumers, which invigorates the market growth. Various innovations such as the addition of Indian flavours to other flavours are also driving the market growth. Additionally, the evolving food preferences and changing consumer eating patterns also lubricate the market growth. Potatoes, particularly foods as wedges and French fries, however, have been largely associated with a higher risk of death. However, recent studies concluded that the products contain various health benefits if consumed in a limited quantity; such developments are expected to aid the market growth.

Key Industry Players in the India Frozen Potato Products Market

The report presents a detailed analysis of the following key players in the India frozen potato products market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• McCain Foods Ltd.
• Hyfun Foods
• Iscon Balaji Foods Private Limited
• Bhanu Farms Limited
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

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