India Frozen Finger Chips Market Report and Forecast 2024-2032

India Frozen Finger Chips Market Outlook

The India frozen finger chips market attained a value of USD 174.24 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 13.4% to reach USD 540.34 million by 2032.

Popularity of American Fast Food Chains Boosting the Market of Frozen Finger Chips

Finger chips or French fries are one of the most popular food in the world. Frozen finger chips offer not only an attractive appearance but also a delicious taste. The increasing number of supermarkets and hypermarkets, along with the globalisation of culinary practices, have significantly increased the demand for frozen finger chips. Moreover, they offer various other advantages such as longer shelf life, convenient preparation, and various flavours, shapes and sizes; factors such as these catalyse the market growth.

Potato, introduced during the colonial period, has become one of the staple foods across India. It is not only used in various Indian dishes but also enjoys its popularity in global foods such as burgers and finger chips. The entry and subsequent widespread popularity of American fast-food chains such as KFC, McDonald’s, and Burger King, among others, have made finger chips a suitable snack for Indians. Moreover, they are also swiftly replacing prevalent potato snacks, such as pakoras and samosa, and have become immensely popular in urban Indian households, particularly among children and youth.  Frozen finger chips are one of the fastest-growing snacks and account for one of the largest selling side dishes in retail chains such as Big Bazaar and Spencer’s Retail.

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Frozen Finger Chip: Market Segmentation

Frozen finger chips, variously known as french fries, are thin strips of potatoes that are kept refrigerated or frozen until deep- fried. They are one of the most popular dishes around the world. They are assumed to be originated from Belgium and became increasingly popular in the United States after World War I. They are usually eaten with ketchup, vinegar, mayonnaise, or tomato sauce, among others.

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The major types  of frozen finger chips are:

• Plain
• Masala/Seasoned

The market can be broadly categorised on the basis of its distribution channels into:

• Distributors
• Direct Purchase 
• Hypermarkets and Supermarkets 
• Convenience Store
• Online
• Others

On the basis of applications, the market can be segmented into:

• Institutional
• Retail

Based on the end uses, the market can be divided into:

• Quick Service Restaurants (QSR)
• Households
• Pub, Bar, Cub, and Lounge (PBCL)
• Restaurants
• Others

The regional markets for frozen finger chips include North India, East India, West India, and South India.

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Rising Demand for Convenient Food to Bolster the Market Growth

The surging Americanisation of India accounts for the growth of the market for frozen foods. Indian youths, in particular, have become more accustomed to the American culture and cuisines, due to which the demand for foods, such as American pizza, pancakes, burgers, and finger chips, has risen in India. Frozen finger chips offer a healthier alternative to the double deep-fried finger chips of the fast-food retails and can be fried or baked as per preference. They are one of the most popular convenience foods and are easy to prepare and consume. The report by Feeding Infants and Toddler Study (FITS) concludes that French fries are the most popular vegetable eaten by children. The evolving culinary preferences and consumption habits are also significant in boosting the market growth for frozen finger chips.

Rapid urbanisation, increased consumer purchasing power, and the hectic lifestyles of working adults have increased the demand for tastier and ready-to-eat meals, consequently invigorating the market growth of frozen finger chips in India. The rise of online shopping and various e-commerce platforms has escalated the availability of the frozen finger chips; thus, further boosting the market. The availability of diverse products and the amalgamation of the finger chips with Indian flavours is also leading the market growth; products such as frozen masala French fries are immensely popular in India. Although the harmful health benefits of finger chips can hamper the market growth, various studies have shown that it provides various health benefits and produce lower blood glucose and insulin level in children. Studies such as these are expected to aid the growth of the frozen finger chips industry.

Key Industry Players in the India Frozen Finger Chips Market

The report presents a detailed analysis of the following key players in the India frozen finger chips market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• McCain Foods Limited
• Iscon Balaji Foods Private Limited
• ITC Limited
• Gujarat Cooperative Milk Marketing Federation (Amul)
• Godrej Agrovet Limited
• HyFun Foods
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

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India Frozen Finger Chips Market Report Snapshots

India Frozen Finger Chips Market Size

India Frozen Finger Chips Market Growth

India Frozen Finger Chips Companies