Report Overview

2023

Base Year

2017-2023

Historical Year

2024-2032

Forecast Year

India Dietary Supplement Market Outlook

The India dietary supplement market size was valued at USD 5.91 billion in 2023, driven by the increasing awareness about the importance of healthy lifestyle across India. The market is anticipated to grow at a CAGR of 15.82% during the forecast period of 2024-2032 to achieve a value of USD 22.15 billion by 2032.

Dietary Supplement: Introduction

Dietary supplements are supplements provide nutrients that are comparatively less or are deficit in an individual’s body. These supplements come in various forms with different forms of administrations. Dietary supplements could be used to enhance and strengthen the inner strength, along with providing significant health benefits.

India Dietary Supplement Market Analysis

The demand for dietary supplements in India is primarily driven by the rising awareness about the importance of maintaining health and fitness. People’s diets nowadays do not suffice the nutritional requirement of the human body and thus these supplements have become a necessity. With the fast and hectic lifestyles, people are increasingly inclining towards these supplements to maintain their health, leading to the India dietary supplement market growth.

The growth of the market is also being driven by the rising prevalence of lifestyle disorders, which is propelling more people to take care of their health. Dietary supplements have now become an essential part of people's lives. Apart from this, the rising prevalence of hair loss is significantly aiding the demand for dietary supplements. More key players in the regions are coming up with innovative products type, like tablets, powder, mints, drinks, and energy bars, among others. These products are extremely beneficial if used judiciously.

High and easy availability of the product, along with its affordability directly contributes to the India dietary supplement market expansion. The development of the market in the region is also driven by the rising key players across the country. With more people opting for dietary supplements, the competition among the key players is becoming intense, leading to more product launches in the market.

India Dietary Supplement Market Segmentations

Market Breakup by Product Type

  • Vitamin
  • Combination Dietary Supplement 
  • Herbal Supplement 
  • Fish Oil and Omega Fatty Acid 
  • Protein 
  • Other

Market Breakup by Doses Form

  • Tablets 
  • Capsules  
  • Powder 
  • Liquids 
  • Soft Gels 
  • Others

Market Breakup by Application

  • Energy and Weight Management 
  • General Health 
  • Bone and Joint Health 
  • Immunity  
  • Others

Market Breakup by Distribution Channel

  • Pharmacies and Drug Stores 
  • Supermarkets and Hypermarkets 
  • Online 
  • Others

Market Breakup by End User

  • Infants 
  • Children 
  • Adults 
  • Pregnant Females 
  • Geriatric 
  • Others

Market Breakup by Region

  • North 
  • West 
  • South 
  • East

India Dietary Supplement Market Overview

The increasing prevalence of lifestyle diseases, such as obesity and cardiovascular diseases, are increasing the consumption of dietary supplements in the Indian market. Additionally, the increasing disposable incomes is directly contributing to the India dietary supplement market development. High availability of the dietary supplements in India, whether it is offline or online distribution channel, is also acting as a major driver for the market.

India Dietary Supplement Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

  • Dabur India Limited 
  • Herbalife International India Private Limited  
  • Amway India Enterprises Private Limited 
  • The Himalaya Drug Company 
  • Abbott India Limited 
  • Kraft Heinz India Private Limited   
  • Sun Pharmaceutical Industries Limited 
  • GlaxoSmithKline Consumer Healthcare Limited     
  • Danone Nutricia International Private Limited 
  • Patanjali Ayurved Limited

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2017-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Doses Form
  • Application
  • Distribution Channel
  • End User
  • Region
Breakup by Product Type
  • Vitamin
  • Combination Dietary Supplement 
  • Herbal Supplement 
  • Fish Oil and Omega Fatty Acid 
  • Protein 
  • Other
Breakup by Doses Form
  • Tablets 
  • Capsules  
  • Powder 
  • Liquids 
  • Soft Gels 
  • Others
Breakup by Application
  • Energy and Weight Management 
  • General Health 
  • Bone and Joint Health 
  • Immunity  
  • Others
Breakup by Distribution Channel
  • Pharmacies and Drug Stores 
  • Supermarkets and Hypermarkets 
  • Online 
  • Others
Breakup by End User
  • Infants 
  • Children 
  • Adults 
  • Pregnant Females 
  • Geriatric 
  • Others
Breakup by Region
  • North
  • West
  • South
  • East
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Mergers and Acquisitions
    • Certifications
Companies Covered
  • Dabur India Limited 
  • Herbalife International India Private Limited  
  • Amway India Enterprises Private Limited 
  • The Himalaya Drug Company 
  • Abbott India Limited 
  • Kraft Heinz India Private Limited   
  • Sun Pharmaceutical Industries Limited 
  • GlaxoSmithKline Consumer Healthcare Limited     
  • Danone Nutricia International Private Limited 
  • Patanjali Ayurved Limited

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market attained a value of about USD 5.91 billion in 2023, driven by the rising awareness about the importance of maintaining healthy diets.

The market is anticipated to grow at a CAGR of 15.82% during the forecast period of 2024-2032 and reach a market value of USD 22.15 billion by 2032.

The growth of the market is being driven by the rising disposable incomes, growing awareness about the importance of health and fitness, and the rising number of key players in the market.

The increasing awareness about health and the benefits of consuming the dietary supplements is major key trends in the India dietary supplement market.

The major regions of the market include North, West, South, and East.

The different types of products in the market are vitamin, combination dietary supplement, herbal supplement, fish oil and omega fatty acid, and protein, among others.

The different forms of doses in the market are tablets, capsules, powder, liquids, and soft gels, among others.

The different applications of the dietary supplements in the market are energy and weight management, general health, bone and joint health, immunity, among others.

The different end users in the market are infants, children, adults, pregnant females, and geriatric, among others.

The different distribution channels in the market are pharmacies and drug stores, supermarkets and hypermarkets, online, among others.

Key players involved in the market are Dabur India Limited, Herbalife International India Private Limited, Amway India Enterprises Private Limited, The Himalaya Drug Company, Abbott India Limited, Kraft Heinz India Private Limited, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, and Patanjali Ayurved Limited.

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