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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Diaper Market Share
Based on product type, baby diapers are widely used by new parents, significantly contributing to the Indian diaper industry growth
Various companies are offering extensive product variants with features, such as dryness, softness, and comfort. These companies are making huge investments in product innovations to draw engagement from recent-mothers and to-be-mothers, leading to the growing demand for baby diapers.
According to the India diaper industry analysis, the demand for adult diapers is expected to increase in the coming years. This is likely to be supported by the growing incidences of piles, prostate disorders, incontinence, diabetes, and urology problems among the geriatric population, necessitating the use of personal care products.
Based on distribution channel, pharmacies account for a significant share of the India diaper market
The proximity of pharmacies, along with the quality customer service and personalised advice provided by pharmacists regarding the usage of the product, are some of the factors that are propelling the segment growth.
Supermarkets and hypermarkets offer extensive availability of baby products, including diapers, from several brands. As various supermarkets and hypermarkets are looking to expand their presence in the country, especially in tier-II and tier-III cities, the sales of diapers from supermarkets and hypermarkets are likely to grow.
The market is expected to be fuelled by the growing penetration of various direct-to-consumer (D2C) brands of diapers in India which are offering their products via online channels.
India Diapers Market Report Snapshots
India Diapers Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The India diaper market reached a value of USD 1,731.04 million in 2023.
The Indian diaper market is estimated to grow at a CAGR of 15.3% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 6,233.99 million by 2032.
The different types are baby diaper and adult diaper.
The key Indian markets are North Region, East and Central Region, West Region, and South Region.
The major distribution channels include supermarkets and hypermarkets, convenience stores, pharmacies, online, and others.
The increasing disposable income, rising awareness of health and wellbeing, and expanding distribution channels are driving the market growth.
The key players in the market include The Procter & Gamble Company, Kimberly-Clark India Pvt. Ltd, Unicharm Corporation, Nobel Hygiene Pvt. Ltd, The Himalaya Drug Company, Abena International A/S, Swara Baby Products Pvt. Ltd., PAN Healthcare Pvt. Ltd, Millennium BabyCares Pvt Ltd, and R for Rabbit Baby Products Pvt. Ltd, among others.
Key trends in the market include growing online sales, rising adoption of eco-friendly diapers, and increasing product innovations by manufacturers.
The high cost of diapers and its negative impact on the environmental are the key challenges in the industry.
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