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Based on product type, baby diapers are widely used by new parents, significantly contributing to the Indian diaper industry growth
Various companies are offering extensive product variants with features, such as dryness, softness, and comfort. These companies are making huge investments in product innovations to draw engagement from recent-mothers and to-be-mothers, leading to the growing demand for baby diapers.
According to the India diaper industry analysis, the demand for adult diapers is expected to increase in the coming years. This is likely to be supported by the growing incidences of piles, prostate disorders, incontinence, diabetes, and urology problems among the geriatric population, necessitating the use of personal care products.
Based on distribution channel, pharmacies account for a significant share of the India diaper market
The proximity of pharmacies, along with the quality customer service and personalised advice provided by pharmacists regarding the usage of the product, are some of the factors that are propelling the segment growth.
Supermarkets and hypermarkets offer extensive availability of baby products, including diapers, from several brands. As various supermarkets and hypermarkets are looking to expand their presence in the country, especially in tier-II and tier-III cities, the sales of diapers from supermarkets and hypermarkets are likely to grow.
The market is expected to be fuelled by the growing penetration of various direct-to-consumer (D2C) brands of diapers in India which are offering their products via online channels.
India Diapers Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Diapers Market Overview
8.1 Key Industry Highlights
8.2 Global Diapers Historical Market (2018-2023)
8.3 Global Diapers Market Forecast (2024-2032)
8.4 Global Diapers Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Diapers Market Overview
9.1 Key Industry Highlights
9.2 India Diapers Historical Market (2018-2023)
9.3 India Diapers Market Forecast (2024-2032)
10 India Diapers Market by Product Type
10.1 Baby Diapers
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Disposable Diapers
10.1.3.1.1 Historical Trend (2018-2023)
10.1.3.1.2 Forecast Trend (2024-2032)
10.1.3.2 Training Diapers
10.1.3.2.1 Historical Trend (2018-2023)
10.1.3.2.2 Forecast Trend (2024-2032)
10.1.3.3 Cloth Diapers
10.1.3.3.1 Historical Trend (2018-2023)
10.1.3.3.2 Forecast Trend (2024-2032)
10.1.3.4 Swim Pants
10.1.3.4.1 Historical Trend (2018-2023)
10.1.3.4.2 Forecast Trend (2024-2032)
10.1.3.5 Biodegradable Diapers
10.1.3.5.1 Historical Trend (2018-2023)
10.1.3.5.2 Forecast Trend (2024-2032)
10.1.4 Breakup by Size
10.1.4.1 Small and Extra Small
10.1.4.1.1 Historical Trend (2018-2023)
10.1.4.1.2 Forecast Trend (2024-2032)
10.1.4.2 Medium
10.1.4.2.1 Historical Trend (2018-2023)
10.1.4.2.2 Forecast Trend (2024-2032)
10.1.4.3 Large
10.1.4.3.1 Historical Trend (2018-2023)
10.1.4.3.2 Forecast Trend (2024-2032)
10.1.4.4 Extra Large
10.1.4.4.1 Historical Trend (2018-2023)
10.1.4.4.2 Forecast Trend (2024-2032)
10.2 Adult Diapers
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Disposable Diapers
10.2.3.1.1 Historical Trend (2018-2023)
10.2.3.1.2 Forecast Trend (2024-2032)
10.2.3.2 Cloth Diapers
10.2.3.2.1 Historical Trend (2018-2023)
10.2.3.2.2 Forecast Trend (2024-2032)
10.2.3.3 Biodegradable Diapers
10.2.3.3.1 Historical Trend (2018-2023)
10.2.3.3.2 Forecast Trend (2024-2032)
10.2.4 Breakup by Size
10.2.4.1 Small
10.2.4.1.1 Historical Trend (2018-2023)
10.2.4.1.2 Forecast Trend (2024-2032)
10.2.4.2 Medium
10.2.4.2.1 Historical Trend (2018-2023)
10.2.4.2.2 Forecast Trend (2024-2032)
10.2.4.3 Large
10.2.4.3.1 Historical Trend (2018-2023)
10.2.4.3.2 Forecast Trend (2024-2032)
10.2.4.4 Extra Large
10.2.4.4.1 Historical Trend (2018-2023)
10.2.4.4.2 Forecast Trend (2024-2032)
11 India Diapers Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Pharmacies
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 India Diapers Market by Region
12.1 North Region
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 East and Central Region
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 West Region
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 South Region
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Procter & Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Kimberly-Clark India Pvt. Ltd
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Unicharm Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Nobel Hygiene Pvt. Ltd
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 The Himalaya Drug Company
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Abena International A/S
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Swara Baby Products Pvt. Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 PAN Healthcare Pvt. Ltd
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Millennium BabyCares Pvt Ltd
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 R for Rabbit Baby Products Pvt. Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Diapers Market: Key Industry Highlights, 2018 and 2032
2. India Diapers Market: Key Industry Highlights, 2018 and 2032
3. India Diapers Historical Market: Breakup by Product (USD Million), 2018-2023
4. India Diapers Market Forecast: Breakup by Product (USD Million), 2024-2032
5. India Baby Diapers Historical Market: Breakup by Size (USD Million), 2018-2023
6. India Baby Diapers Market Forecast: Breakup by Size (USD Million), 2024-2032
7. India Baby Diapers Historical Market: Breakup by Type (USD Million), 2018-2023
8. India Baby Diapers Market Forecast: Breakup by Type (USD Million), 2024-2032
9. India Adult Diapers Historical Market: Breakup by Size (USD Million), 2018-2023
10. India Adult Diapers Market Forecast: Breakup by Size (USD Million), 2024-2032
11. India Adult Diapers Historical Market: Breakup by Type (USD Million), 2018-2023
12. India Adult Diapers Market Forecast: Breakup by Type (USD Million), 2024-2032
13. India Diapers Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
14. India Diapers Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
15. India Diapers Historical Market: Breakup by Region (USD Million), 2018-2023
16. India Diapers Market Forecast: Breakup by Region (USD Million), 2024-2032
17. India Diapers Market Structure
The India diaper market reached a value of USD 1,731.04 million in 2023.
The Indian diaper market is estimated to grow at a CAGR of 15.3% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 6,233.99 million by 2032.
The different types are baby diaper and adult diaper.
The key Indian markets are North Region, East and Central Region, West Region, and South Region.
The major distribution channels include supermarkets and hypermarkets, convenience stores, pharmacies, online, and others.
The increasing disposable income, rising awareness of health and wellbeing, and expanding distribution channels are driving the market growth.
The key players in the market include The Procter & Gamble Company, Kimberly-Clark India Pvt. Ltd, Unicharm Corporation, Nobel Hygiene Pvt. Ltd, The Himalaya Drug Company, Abena International A/S, Swara Baby Products Pvt. Ltd., PAN Healthcare Pvt. Ltd, Millennium BabyCares Pvt Ltd, and R for Rabbit Baby Products Pvt. Ltd, among others.
Key trends in the market include growing online sales, rising adoption of eco-friendly diapers, and increasing product innovations by manufacturers.
The high cost of diapers and its negative impact on the environmental are the key challenges in the industry.
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