India Cold Brew Coffee Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

India Cold Brew Coffee Market Growth

The growth of India cold brew coffee market is driven by several factors including growing consumer interests, health benefits, the rising sales through supermarkets and grocery shops, and the development of artisanal coffee brewing technologies. Coffee enthusiasts, which substantially includes the urban population, especially millennials and Gen-Z, are increasingly inclined towards, ready-to-drink, instant cold brew coffee products that serve the dual purpose of quick preparation, and outstanding taste. Leveraging the benefits of this demand growth, key players are increasingly venturing into the development of instant cold brew coffee products. For instance, Nescafe launched a marketing campaign for its new cold-brew coffee cans is expected to be launched by the end of 2024.

Cold brew coffee is preferred over hot coffee owing to several health benefits as well. These include low acidity, high caffeine content inducing metabolism, and antioxidant features. Moreover, the launch of new supermarkets and grocery stores are increasing their sales across India, thereby boosting the overall India cold brew coffee market revenue. For instance, French brand Carrefour announced its expansion of food and beverages selling grocery stores in the Delhi NCR region in September 2024, providing a major market expansion opportunity for the coffee industry.

Key Trends and Recent Developments

Growing coffee production area, preference for instant coffee, development of brewing technologies, and the expansion of e-commerce is accelerating the India cold brew coffee market value.

February 2024

TATA Starbucks announced the launch of its limited-edition whiskey barrel-aged Guatemala cold brew exclusively for its reserve store in Mumbai. It comprised of the extraordinary Guatemalan coffee beans, tended throughout the ageing process in Knob Creek, Kentucky Straight Bourbon Whiskey barrels. Besides, the beans were hand-rotated frequently to ensure that all the coffee met the oak barrel and absorbed the sweetness and oak from them to create an elegant and smooth beverage.

June 2023

Tata Consumer Products Ltd. announced its entry into the ready-to-drink cold coffee market with the launch of Tata Coffee Gold-Cold Brew, supporting the India cold brew coffee market. The product was brewed in cold water and aimed to provide a wholesome cold coffee-drinking experience. It used the finest ingredients, free from artificial flavouring, and was available in three variants, classic, mocha, and hazelnut. One of the key advantages it offered was low sugar content for health-conscious customers, without compromising on taste.

December 2021

Blue Tokai Roasters, one of the largest Indian speciality coffee brands, launched its much-awaited cold brew coffee-in-can range, containing a condensed version of the traditional cold brew coffee. It was available in 6 different flavours: coffee cherry, tender coconut, passion fruit, classic bold, classic light and single origin from Ratnagiri Estate. The coffee cans were made out of Arabica beans from India’s largest coffee estates, roasted precisely by an expert team of roasters.

May 2021

Rage Coffee, a Delhi-based FMCG coffee company launched two cold brew bags to expand its product segment. The bags were available in 5 different flavours, offering cold coffee enthusiasts the goodness of fresh coffee that can be prepared instantly at home without any hassle. Moreover, the products were gluten-free and vegan-friendly, with no added sugar, and infused with six plant-based vitamins. Further, they were made from 100% Arabica beans and offered a perfect caffeine kick, certified by several institutions, including US FDA, FSSAI, GMP, ISO certified and tested.

Growing Coffee Production Area is Increasing the Cold Brew Coffee Market Share in India

The growth in the production area of coffee beans is enhancing the overall supply of cold brew coffee in the market. According to the Coffee Board of India, the total planted area of coffee in the country between 2022 and 2023 increased from 471,656 to 479,669 hectares respectively. The majority share was held by the south Indian states of Karnataka, Kerela, and Tamil Nadu. Besides, the total bearing area accounted for 419,772 hectares whereas the number of holdings accounted for 422,669 hectares in 2023. This expanded cultivation area ensures a steady and growing supply of coffee beans, crucial for meeting the rising demand for cold brew coffee products. As more land becomes available for coffee cultivation in these regions, the production capacity will increase, driving both domestic consumption and export of cold brew coffee from India, aiding the India cold brew coffee market growth.

Preference for Instant Ready-to-Drink Coffee Propelling Market Growth

The growing preference for ready-to-drink cold brew coffee among coffee enthusiasts, especially comprising of India’s urban working population, is driving the demand in the cold brew coffee market. Key industry players have ventured into developing several ready-to-drink cold brew instant coffee products to satisfy this growing demand. TATA’s coffee gold cold brew and Blue Tokai’s cold brew coffee-in-can range are precise examples of the same. Furthermore, health concerns have prompted these brands to emerge with sugar-free and low-calorie options, thereby offering a further nudge to the growth of the India cold brew coffee market.

Development in Brewing Technologies Enhancing the Productivity of the Cold Brew Coffee

Ongoing research and advancements in coffee brewing technologies are enhancing the overall productivity of the India cold brew coffee market. These technologies offer enhanced flavour profiles, longer shelf life, and improved efficiency through high-end brewing machines operating in controlled temperature and time environments. For instance, several cold-brew coffee manufacturers are opting nitro cold brew method, which provides several benefits including smooth and creamy texture, lower acidity, higher caffeine content, rich in antioxidants with a naturally sweet taste, and devoid of any feed additives. This includes the Delhi-based cold brew coffee company, Woke, which specialises in nitro-cold brew coffee products manufactured in collaboration with US-based Rusty Dog Coffee. Additionally, advancements in packaging technologies, such as vacuum-sealed or nitrogen-flushed containers, help maintain the freshness and flavour of cold brew coffee for long periods.

E-commerce Expansion Leading to an Increase in India Cold Brew Coffee Industry Revenue

The expansion of e-commerce platforms has increased the sales of packaged cold brew coffee products in India, enhancing their overall availability in the remotest corners of the country. Market leaders are either using their in-house e-commerce websites or third-party e-commerce websites to offer doorstep delivery of products. According to Invest India, the National Investment Promotion and Facilitation Agency, India’s online shopper base is expected to become the second largest globally by 2030, with nearly 500 to 600 million shoppers. Additionally, internet access will be available for 87% of households by 2025. This increase in internet penetration and growing online shopping trend will fuel the revenue growth of the India cold brew coffee market, owing to a rise in digital sales volume over and above their offline sales through retail outlets, cafes, and supermarkets.

India Cold Brew Coffee Market Trends

Aggressive marketing through social media and influencers is propelling the cold brew coffee demand growth. Platforms such as Instagram, YouTube, and TikTok have become ideal grounds for targeted promotion of cold brew coffee products, as most of their users comprise the urban working population that accounts for the highest consumption of cold brew coffee in India. Coffee brands are also leveraging the benefits of these platforms to showcase the lifestyle associated with cold brew consumption, including fitness, wellness, and trendy café culture through visually appealing advertisements, generating consumer interest and engagement. For instance, in 2024, India’s leading coffee brand Cafe Coffee Day (CCD) appointed Social Beat as the official handler of its social media accounts, digital planning and strategies for digital communication.

India Cold Brew Coffee Industry Segmentation

“India Cold Brew Coffee Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Arabica-Based Cold Brew Coffee
• Robusta-Based Cold Brew Coffee
• Liberica-Based Cold Brew Coffee

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets 
• Company-Owned Outlets 
• Convenience Stores 
• Online Stores

Market Breakup by Region

• North India
• East and Central India
• West India
• South India

India Cold Brew Coffee Market Share

Robusta Beans to Lead the Cold Brew Coffee Market Share in India

Robusta beans are in high demand among cold brew coffee producers in India due to their premium quality, strong flavour, and easy accessibility across the nation. Besides, their increased production is enhancing their supply in the India cold brew coffee market, making them an affordable option when compared to the other types of coffee beans for the manufacturing of cold brew products. Industry reports suggest that 70% of India's total coffee bean production is accounted for by Robusta beans. Besides, estimates from the Indian Coffee Board claim that the country produced 252,000 metric tonnes of Robusta beans in 2022-23. It was further projected that this production would grow at a steady rate of 3.5% in 2023-24, increasing the sales of robusta-based cold brew coffee in the market.

Although Arabica beans account for a smaller share of coffee production when compared to Robusta, they remain a popular choice for cold brew customers owing to their nuanced flavour, naturally sweet taste and optimum caffeine content. Besides, their production in 2022-23, standing at 100,000 metric tonnes, still offered growth prospects in the coming years. The Indian Coffee Board projected the production growth to be as high as 11% in 2023-24, enabling Arabica beans to lead the India cold brew coffee market development in the long term.

Online Stores to Boost Cold Brew Coffee Sales in India

India cold brew industry analysis suggests that coffee brands in India are increasingly shifting their businesses to online stores and e-commerce platforms to boost their overall sales and revenue growth.   For instance, TATA Coffee Limited, a subsidiary of Tata Consumer Products Limited is operating through its e-commerce website @coffeesonnets. Similarly, Vintage Coffee Private Limited, a subsidiary of the global coffee and beverages supplier, Vintage Coffee And Beverages Limited, entered the Indian market with a café lounge and an e-commerce website in September 2024. Among state-run enterprises, the Coffee Board took to e-commerce platforms for the promotion of pure and GI-tagged coffee products.

Also, the India cold brew coffee market expansion is being led by the rising establishment of brand outlets especially in major metropolitan cities. These outlets promote and maintain the café culture, besides providing an excellent coffee-drinking experience with a wide range of snacks and flavoured cold brew options. Realising their popularity among young customers, several large and small coffee chains have opened their new outlets at suitable locations. For instance, Bengaluru-based Third Wave Coffee and Gurugram-based Blue Tokai Coffee Roasters raised USD 35 million and USD 30 million respectively, in 2023, to expand their brand outlet footprints.

India Cold Brew Coffee Market Regional Analysis

The southern region leads the cold brew coffee industry in India, with states such as Karnataka, Kerela, and Tamil Nadu producing the highest share of arabica and robusta coffee beans. According to the Indian Coffee Board, Karnataka produced a total of 248,020 metric tonnes of coffee beans in 2022-23, with Chikkamagaluru, Kodagu, and Hassan accounting for the majority share. This was followed by Kerala which produced a total of 72,425 metric tonnes, and Tamil Nadu which produced a total of 18,700 metric tonnes of coffee beans during the same period. The leading districts with the highest production in these states included Waynad, Travancore, Pulneys, and Nilgiris respectively. Andhra Pradesh, although considered as one of the low-performing states in coffee production, produced around 12,000 metric tonnes of coffee beans, only slightly behind its leading counterparts.

As per India cold brew coffee market analysis, besides South India, the East and Central regions account for a significant share of coffee bean production, driving a gradual growth of the cold brew coffee industry. Orissa, leading the market share, produced 465 metric tonnes of coffee beans in 2022-23. Additionally, the state is headquartered to one of India’s largest coffee chains in India, Koraput Coffee, which launched its cafe in the Koraput district in 2021, along with a dedicated e-commerce platform (koraputcoffee.org), destined to expand the brand’s reach across the globe.

Competitive Landscape

India cold brew coffee market key players are exploring and experimenting with different cold brew coffee flavours to cater to the tastes of Indian customers and sourcing ingredients from local coffee farmers to drive sustainability and seek future growth prospects in the Indian cold brew coffee market.

Starbucks Corp.

Starbucks Corp is an American company that was originally launched in 1971. It is one of the largest coffeehouse chains, operating more than 35,000 stores in 80 countries across the world, as of 2022. The company entered the Indian coffee market as Tata Starbucks in 2012 in collaboration with Tata Consumer Products Limited. It has since then expanded across all regions in India with speciality coffee products such as cold brew coffee, iced coffee, espresso, and latte.

Nestle S.A.

Nestle was founded as a food and beverage company in Switzerland in 1905. While the company is known for a range of food and beverage products across the world, it is particularly famous for its instant coffee franchise, extending to five well-known global brands, namely, Nescafe, Nescafé Dolce Gusto, Nespresso, Blue Bottle Coffee, and Starbucks at Home. Among cold brew products, Nestle is particularly known for its cold brew coffee concentrates which are prepared from 4C-certified, coarsely ground beans, and slowly brewed for more than 10 hours.

Inspire Brands, Inc.

Inspire Brands Inc. is a well-known restaurant chain with its business established in multiple countries around the world. The company owns several brands of which Dunkin is the dedicated coffee products seller. Dunkin entered India in 2012 and launched its first cold brew coffee products, namely Cold Brew with Sweet Cold Foam and Chocolate Stout Flavored Cold Brew with Sweet Cold Foam in 2021.

Muhavra Enterprises Private Limited (Blue Tokai)

Headquartered in Gurgaon, India, Muhavra Enterprises Private Limited, popularly known as Blue Tokai Coffee, was incorporated in 2012. It sells a range of coffee products including roasted and ground coffee, ready-to-drink coffee, and cold brew coffee, besides authentic coffee brewing equipment to provide a wholesome coffee-drinking experience to the customers at affordable prices. Blue Tokai’s products are readily available at retail shops, cafes, online stores, and e-commerce platforms.

Other key players considered in the India cold brew coffee market report are Sleepy Owl Coffee Private Limited, Swmabhan Commerce Private Limited (Rage Coffee), Seven Beans Coffee Company, and Home Blend Coffee Roasters, among others.