India Beer Market Report and Forecast 2024-2032

India Beer Market Outlook

The India beer market stood at a value of nearly INR 483.10 billion in 2023. The industry is further expected to reach approximately INR 1122.52 billion by 2032, exhibiting an estimated CAGR of about 9.9% during 2024-2032.

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United Breweries Limited is a Major Player in the Beer Market in India

The India beer industry is highly concentrated among a few significant players. United Breweries Limited (UBL) is one of the leading companies in the beer market in India. Kingfisher is the leading brand of United Brewery Group, and it is also one of the most selling brands of beer in India. UBL has nearly eight products under the brand name “Kingfisher” catering to various price points and beverage preferences, i.e., strong or mild. Under new products, UBL has launched premium products like Kingfisher Ultra Max and Kingfisher Buzz; thus, further aiding the growth of the premium segment of the beer industry in India. The growth of the overall beer market in India has also been significantly aided by the rising purchasing power of the young millennial population of the country who are looking for innovative flavours and concepts within the industry.

Beer: Market Segmentation

Beer is an alcoholic beverage constituting of water and malted barley, which is then fermented using yeast and flavoured with hops for a slightly bitter taste. It has a relatively low alcohol content in it. Globally, beer is one of the most widely consumed alcoholic drinks.

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Based on product, the market is divided into:

• Lager

• Ale

• Craft

• Others

On the basis of type, the beer market in India is bifurcated into:

• Strong

• Mild

By quality, the market is segmented into:

• Standard

• Premium

• Super Premium

Based on packaging type, the market is categorised into:

• Bottles

• Cans

• Others

On the basis of production, the market is divided into:

• Marco-Brewery

• Micro-Brewery

• Craft-Brewery

The major regional markets of beer in India are North India, West and Central India, East India, and South India.

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India to Present Lucrative Growth Opportunities for the Beer Market

The changing lifestyle of consumers, along with rapid urbanisation, inflating disposable incomes, and the growing popularity of beer among the younger population, are the leading factors contributing to the increasing consumption rate of alcoholic drinks like beer. As India is among the fastest-growing and least penetrated markets, it presents an excellent opportunity for the major players in the beer industry.

While spirits like whisky, vodka, brandy, and rum are highly preferred by consumers in India, a rising segment of consumers is shifting towards beer owing to its lower alcohol content. The industry growth is also reinforced by the decrease in the selling and distribution costs in India. Innovation in products and packaging is further expected to drive the market growth in India. Canned beer, draught beer, and craft beer are luring customers. Canned beer, owing to its ease of handling and easy transportation from one place to another, is gaining momentum. Furthermore, freshly brewed, on-tap beer is also exhibiting a healthy growth. Draught beer, meanwhile, is still a new introduction in the market. In large cities such as Bengaluru, Gurgaon, and Pune, there has been a rising trend of brewpubs over the last few years, which has been providing further impetus for the beer market growth in India.

However, the market growth was severely affected amidst the outbreak of the COVID-19 pandemic due to the initial ban on sale of alcoholic beverages and the duty hikes that led to a spike in beer prices. The pandemic, while detrimental to the growth of the market, has also opened up the industry to innovations and an expansion of distribution channels, with suppliers turning to home deliveries and online platforms to help their sales amidst the closure of physical stores.

Key Industry Players in the India Beer Market

The report gives a detailed analysis of the following key players in the India beer market, covering their competitive landscape, capacity, and latest developments like acquisitions, and investments, expansions of capacity, and plant turnarounds:

• United Breweries Holdings Limited

• Carlsberg Group

• B9 Beverages Pvt. Ltd

• Anheuser-Busch InBev

• Devans Modern Breweries Ltd.

• Heineken N.V.

• SABMiller plc

• Sinq Beverage Pvt Ltd.

• Sona Beverages Private Limited

• White Rhino Brewing Co.

• Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.

Key Highlights of the Report

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