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India Beauty and Personal Care Market Size, Trends, Forecast: By Type: Conventional, Organic, Vegan; By Product: Hair Care, Skin Care, Oral Care, Colour Cosmetics, Fragrances, Others; By Distribution Channel: Direct Sales, Supermarkets and Hypermarkets, Convenience Stores, Chemist/Pharmacy Stores, Others; Competitive Landscape; 2024-2032
India Beauty and Personal Care Market Size
The India beauty and personal care market reached approximately USD 23.99 billion in 2023. The market is projected to grow at a CAGR of 10.8% between 2024 and 2032, driven by growing disposable incomes and rapid urbanisation.
Key Takeaways
- Cosmetics and beauty products incorporating safer, newer, and skin-nourishing ingredients are gaining significant popularity.
- Factors like rapid urbanisation, rising disposable incomes, growing beauty consciousness, and increasing demand for premium beauty products are aiding the market.
- Local and homegrown brands rooted in ancient practices like Ayurveda offering a holistic approach to physical and mental health are thriving in India.
The area of beauty and personal care is concerned with the appearance and health of a person's hair, nails, and skin. Beauty and personal care products are consumer products which are used in personal hygiene and for beautification, contributing to the self-esteem and overall well-being of individuals.
The India beauty and personal care market demand is being fuelled by rising population levels and surging disposable incomes. The growing focus on sustainability and animal welfare in the country is driving the demand for beauty and personal care products made up of natural, organic, non-toxic, and cruelty-free ingredients. Moreover, the emergence of indigenous direct-to-customer (D2C) beauty brands, coupled with the growing demand for premium products made with multifunctional ingredients, is further propelling the market demand.
India Beauty and Personal Care Market Report Snapshots
India Beauty and Personal Care Market Size
India Beauty and Personal Care Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Beauty and Personal Care Market Overview
8.1 Key Industry Highlights
8.2 Global Beauty and Personal Care Historical Market (2018-2023)
8.3 Global Beauty and Personal Care Market Forecast (2024-2032)
8.4 Global Beauty and Personal Care Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Beauty and Personal Care Market Overview
9.1 Key Industry Highlights
9.2 India Beauty and Personal Care Historical Market (2018-2023)
9.3 India Beauty and Personal Care Market Forecast (2024-2032)
10 India Beauty and Personal Care Market by Type
10.1 Conventional
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Organic
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Vegan
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 India Beauty and Personal Care Market by Product
11.1 Hair Care
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.1.3 Breakup by Hair Care Type
11.1.3.1 Hair Oil
11.1.3.2 Shampoos
11.1.3.3 Hair Colorants
11.1.3.4 Conditioners
11.1.3.5 Others
11.1.4 Breakup by Price Category
11.1.4.1 Mass
11.1.4.2 Mid Premium
11.1.4.3 Premium
11.2 Skin Care
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.2.3 Breakup by Skin Care Type
11.2.3.1 Face Care
11.2.3.2 Body Care
11.2.3.3 Sun Care
11.2.4 Breakup by Price Category
11.2.4.1 Mass
11.2.4.2 Mid Premium
11.2.4.3 Premium
11.3 Oral Care
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.3.3 Breakup by Oral Care Type
11.3.3.1 Toothpaste
11.3.3.2 Toothbrush
11.3.3.3 Mouthwash and Rinses
11.3.3.4 Others
11.3.4 Breakup by Price Category
11.3.4.1 Mass
11.3.4.2 Mid Premium
11.3.4.3 Premium
11.4 Colour Cosmetics
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.4.3 Breakup by Colour Cosmetics Type
11.4.3.1 Lip Makeup
11.4.3.2 Eye Makeup
11.4.3.3 Nail Makeup
11.4.3.4 Face Makeup
11.4.3.5 Others
11.4.4 Breakup by Price Category
11.4.4.1 Mass
11.4.4.2 Mid Premium
11.4.4.3 Premium
11.5 Fragrances
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.5.3 Breakup by Fragrances Type
11.5.3.1 Deodorants
11.5.3.2 Perfumes
11.5.4 Breakup by Price Category
11.5.4.1 Mass
11.5.4.2 Mid Premium
11.5.4.3 Premium
11.6 Others
12 India Beauty and Personal Care Market by Distribution Channel
12.1 Direct Sales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Supermarkets and Hypermarkets
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Convenience Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Speciality Stores
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Chemist/Pharmacy Stores
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Exclusive/Multi-Brand Outlets
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Salons and Spa
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Online
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
12.9 Others
13 India Beauty and Personal Care Market by Region
13.1 North India
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 West and Central India
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 East India
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South India
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Unilever plc
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 The Procter & Gamble Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L'Oréal S.A.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Beiersdorf AG
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Revlon Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Kao Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 The Estée Lauder Companies Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Colgate-Palmolive Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Godrej Group
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Patanjali Ayurved Limited
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Dabur India Ltd
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Johnson & Johnson Services, Inc.
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2032
2. India Beauty and Personal Care Market: Key Industry Highlights, 2018 and 2032
3. India Beauty and Personal Care Historical Market: Breakup by Type (USD Million), 2018-2023
4. India Beauty and Personal Care Market Forecast: Breakup by Type (USD Million), 2024-2032
5. India Beauty and Personal Care Historical Market: Breakup by Product (USD Million), 2018-2023
6. India Beauty and Personal Care Market Forecast: Breakup by Product (USD Million), 2024-2032
7. India Beauty and Personal Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. India Beauty and Personal Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. India Beauty and Personal Care Historical Market: Breakup by Region (USD Million), 2018-2023
10. India Beauty and Personal Care Market Forecast: Breakup by Region (USD Million), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. India Beauty and Personal Care Market Structure
Key Questions Answered in the Report
In 2023, the India beauty and personal care market attained a value of USD 23.99 billion.
The market is projected to grow at a CAGR of 10.8% between 2024 and 2032.
The market is primarily being driven by the rising disposable income, increased expenditure of personal care products, growing expectation to look good, and increasing investment in training practitioners.
The key trends propelling the market are the increasing penetration of a wide range of brands and the growing popularity of herbal products.
The various types in the market are conventional, organic, and vegan.
Hair care, skin care, oral care, colour cosmetics, and fragrances, among others are the various products of beauty and personal care in the market.
The leading distribution channels in the market are direct sales, supermarkets and hypermarkets, convenience stores, speciality stores, chemist/pharmacy stores, exclusive/multi-brand outlets, salons and spa, and online, among others.
The major players in the market are Unilever plc, The Procter & Gamble Company, L'Oréal S.A., Beiersdorf AG, Revlon Inc., Kao Corporation, The Estée Lauder Companies Inc., Colgate-Palmolive Company, Godrej Group, Patanjali Ayurved Limited, Dabur India Ltd, and Johnson & Johnson Services, Inc., among others.
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