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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
India Ayurvedic Products Market Size
The India ayurvedic products market size is expected to grow at a CAGR of 15% between 2024 and 2032.
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The India ayurvedic products market is driven by the variety of the products available in the healthcare and personal care industry. For the personal care range, the market is segregated into skincare, oral care, make-up, hair care, and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic medicines, ayurvedic nutraceuticals, and dietary supplements. Corporations throughout the country are emphasising on developing innovative products and creating awareness among consumers, which are expected to aid the growth of the market.
India Ayurvedic Products Market Segmentation
Ayurveda is well known as an ancient science and healthcare system that has been adopted by cultures globally. There are various methods and treatments in the ayurvedic system to resolve ailments through the use of herbs, exercise, plants, diet, and changes in lifestyle.
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The market is segmented on the basis of product type into:
- Healthcare
The healthcare products segment is further divided into ayurvedic nutraceuticals and dietary supplements and ayurvedic medicines, whereas the personal care products segment is further divided into skin care, oral care, and hair care and fragrances.
On the basis of sector, the market is segregated into:
- Organised
- Unorganised
The report also covers the regional markets in India like North, West and Central, South, and East India.
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India Ayurvedic Products Market Analysis
The India ayurvedic products market is driven by the rising popularity of natural and organic medicines, in confluence with the growing awareness regarding the benefits of these medicines among the consumers. The market is aided by the rising health issues and awareness regarding the side-effects of consuming western medicines, which has resulted in a significant shift in the consumer preference for ayurvedic products in the country. In addition to this, due to the economic growth and inflating disposable incomes, the healthcare products have witnessed a considerable increase over the last few years in the per capita expenditures, thereby propelling the market growth in India. Moreover, the accessibility of ayurvedic products in both urban, as well as rural regions, has increased a lot in recent years, owing to the considerable improvement in the distribution network in the country; thus, invigorating the industry growth in India. The government of India is further encouraging the use of ayurvedic products by creating awareness about these products through programmes and subsidies, which is also aiding the market growth.
Competitive Landscape of India Ayurvedic Products Industry
The report gives a detailed analysis of the following key players in the India ayurvedic products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Dabur India Limited
- Forest Essentials
- Patanjali Ayurved Limited
- The Himalaya Drug Company
- Emami Group
- Hamdard Laboratories
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Sector |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to witness a healthy growth in the forecast period of 2024-2032, growing at a CAGR of 15%.
The major drivers of the market are the growing awareness among consumers regarding Ayurveda, rising disposable incomes, increasing population, shift towards organic and herbal products, and growing retail sector.
The key trends guiding the growth of the market in India include the growing emphasis of manufacturers on developing innovative products and the adoption of aggressive marketing strategies.
The major regions in the market are North India, West and Central India, South India, and East India.
Healthcare products and personal care products are the major products types in the market.
The major sectors in the market are organised and unorganised sectors.
The key players in the India ayurvedic products market are Dabur India Limited, Forest Essentials, Patanjali Ayurved Limited, The Himalaya Drug Company, Emami Group, and Hamdard Laboratories, among others.
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