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India Audiobooks Market Size, Share, Trends, Analysis: By Genre: Fiction, Non-Fiction; By Preferred Device: Smartphones, Laptops and Tablets, Personal Digital Assistants, Others; By Distribution Channel: One-time Download, Subscription-Based; By Target Audience: Kids, Adults; Regional Analysis; Competitive Landscape; 2024-2032
India Audiobooks Market Size
The India audiobooks market reached approximately USD 321.5 million in 2023. The market is projected to grow at a CAGR of 10.60% between 2024 and 2032, reaching a value of around USD 796.12 million by 2032.
India Audiobooks Market Outlook
- As per the industry reports for 2021, India is the third fastest-growing market for audiobooks globally.
- In 2022, the listening hours for paid members of audiobooks witnessed an increase of 39 per cent, signalling a flourishing market in the country.
- Audible and Storytel have established themselves as two of the biggest global market players in the country.
India Audiobooks Market Growth
The widespread adoption of smartphones, favourable government efforts to increase the literacy rate in India leading to growing interest in ebooks and audiobooks, and the country’s linguistic diversity leading to the availability of books in several regional languages are some of the prominent market drivers.
With the rise of digital platforms and streaming services, audiobooks have become more accessible and affordable, making them a popular choice for those looking for on-the-go entertainment or education. Additionally, audiobooks offer a unique way for people to consume content in their native language or in a language they are trying to learn, helping to improve language skills and cultural understanding.
Moreover, the convenience of audiobooks also appeals to those with visual impairments or learning disabilities, providing them with access to literature and information in a more accessible format. The popularity of audiobooks in urban India reflects a growing trend towards digital consumption and a shift away from traditional print media in recent years as people seek out more convenient and flexible ways to engage with literature and storytelling.
India Audiobooks Industry Segmentation
“India Audiobooks Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Genre
- Fiction
- Non-Fiction
Market Breakup by Preferred Device
- Smartphones
- Laptops and Tablets
- Personal Digital Assistants
- Others
Market Breakup by Distribution Channel
- One-time Download
- Subscription-Based
Market Breakup by Target Audience
- Kids
- Adults
Market Breakup by Region
- North India
- East and Central India
- West India
- South India
India Audiobooks Market Share
Based on the distribution channel, the market is divided into one-time download and subscription-based. The subscription-based model accounts for a substantial market share as subscription services provide users with unlimited access to extensive collections of audiobooks for a regular monthly or yearly payment. This option may prove to be a more economical choice compared to buying individual audiobooks, particularly for those who are frequent listeners, boosting the segment growth.
Leading Companies in the India Audiobooks Market
The market players are extending the libraries to include a diverse range of genres and languages to gain a competitive edge in the market.
- Amazon.com Inc.
- Apple Inc.
- Rakuten Group, Inc.
- Google LLC
- Storytel AB
- News Corp.
- Penguin Random House Co.
- KUKU FM
- Orange-Publishers
- Timbre Media Pvt Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Genre |
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| Breakup by Preferred Device |
|
| Breakup by Distribution Channel |
|
| Breakup by Target Audience |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Audiobooks Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Audiobooks Historical Market (2018-2023)
8.3 Asia Pacific Audiobooks Market Forecast (2024-2032)
9 India Audiobooks Market Overview
9.1 Key Industry Highlights
9.2 India Audiobooks Historical Market (2018-2023)
9.3 India Audiobooks Market Forecast (2024-2032)
10 India Audiobooks Market by Genre
10.1 Fiction
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Non-Fiction
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 India Audiobooks Market by Preferred Device
11.1 Smartphones
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Laptops and Tablets
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Personal Digital Assistants
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 India Audiobooks Market by Distribution Channel
12.1 One-time Download
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Subscription-Based
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 India Audiobooks Market by Target Audience
13.1 Kids
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Adults
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 India Audiobooks Market by Region
14.1 North India
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 East and Central India
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 West India
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 South India
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Amazon.com Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Apple Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Rakuten Group, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Google LLC
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Storytel AB
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 News Corp.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Penguin Random House Co.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 KUKU FM
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Orange-Publishers
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Timbre Media Pvt Ltd.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Audiobooks Market: Key Industry Highlights, 2018 and 2032
2. India Audiobooks Market: Key Industry Highlights, 2018 and 2032
3. India Audiobooks Historical Market: Breakup by Genre (USD Million), 2018-2023
4. India Audiobooks Market Forecast: Breakup by Genre (USD Million), 2024-2032
5. India Audiobooks Historical Market: Breakup by Preferred Device (USD Million), 2018-2023
6. India Audiobooks Market Forecast: Breakup by Preferred Device (USD Million), 2024-2032
7. India Audiobooks Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. India Audiobooks Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. India Audiobooks Historical Market: Breakup by Target Audience (USD Million), 2018-2023
10. India Audiobooks Market Forecast: Breakup by Target Audience (USD Million), 2024-2032
11. India Audiobooks Historical Market: Breakup by Region (USD Million), 2018-2023
12. India Audiobooks Market Forecast: Breakup by Region (USD Million), 2024-2032
13. India Audiobooks Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 321.5 million.
The India audiobooks market is estimated to grow at a CAGR of 10.60% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 796.12 million by 2032.
The market is being driven due to widespread adoption of smartphones, favourable government efforts to increase the literacy rate in India leading to growing interest in ebooks and audiobooks, and the country’s linguistic diversity.
The key trends aiding the market include the rise of digital platforms and streaming services, the appeal of audiobooks among those with visual impairments or learning disabilities, and growing trend towards digital consumption and a shift away from traditional print media in urban India.
Regions considered in the market are North India, East and Central India, West India, and South India.
Based on genre, market segmentations include fiction and non-fiction.
Different preferred devices are smartphones, laptops and tablets, and personal digital assistants, among others.
The major players in the market are Amazon.com Inc, Apple Inc., Rakuten Group, Inc., Google LLC, Storytel AB, News Corp., Penguin Random House Co., KUKU FM, Orange-Publishers, and Timbre Media Pvt Ltd., among others.
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