The India anti-aging market attained a value of INR 1422.66 Crore in 2025 and is projected to expand at a CAGR of around 7.90% through 2035. Rapid urbanization, innovations in formulations and surge in beauty subscription services are propelling the market to achieve INR 3043.10 Crore by 2035.
India’s accelerating urbanization is emerging as a niche growth driver in the anti-aging market. With an expected addition of 60 million urban residents by 2030 (UN data), metropolitan consumers are increasingly adopting global skincare standards. Constant digital exposure and lifestyle stressors have heightened awareness of premature aging concerns, leading to strong demand for high-performance, preventative solutions. This trend is fostering preference for advanced formulations addressing fine lines, pigmentation, and environmental skin damage, particularly among working professionals and beauty-conscious urban populations.
Younger demographics across India, including millennials and Gen Z, are increasingly integrating anti-aging products into their routines at earlier stages, prioritizing prevention over correction. In September 2025, Myntra and Sugar Cosmetics launched Molten Beauty, a Gen Z-focused, vegan, cruelty-free brand offering anti-aging skincare promoting early prevention and skin health. This trend reflects a broader cultural shift that positions self-care and wellness as essential components of confidence, lifestyle, and social identity.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.9%
Value in INR Crore
2026-2035
*this image is indicative*
| India Anti-Aging Market Report Summary | Description | Value |
| Base Year | INR Crore | 2025 |
| Historical Period | INR Crore | 2019-2025 |
| Forecast Period | INR Crore | 2026-2035 |
| Market Size 2025 | INR Crore | 1422.66 |
| Market Size 2035 | INR Crore | 3043.10 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.90% |
| CAGR 2026-2035 - Market by Region | West India | 9.2% |
| CAGR 2026-2035 - Market by Region | North India | 8.7% |
| CAGR 2026-2035 - Market by Products | Facial Serum | 11.6% |
| CAGR 2026-2035 - Market by Price Range | Mass | 7.5% |
| 2025 Market Share by Region | East and Central India | 19.8% |
The increasing acceptance of non-invasive treatments like botox, dermal fillers, and laser therapies reinforces the India anti-aging market growth. A recent real-life example is Allergan Aesthetics’ nationwide launch of JUVÉDERM® VOLUX™ XC, a hyaluronic acid-based dermal filler designed to enhance facial contours, which highlights the shift towards precision-driven, minimally invasive facial sculpting solutions. With urban centers offering state-of-the-art clinics, consumers combine cosmetic interventions with topical anti-aging products for comprehensive results.
An increasing number of Indian men are adopting anti-aging products as part of their grooming routines. This niche segment reflects broader acceptance of self-care irrespective of gender, prompting brands to launch male-specific products and marketing campaigns. For instance, Beardo, a prominent men's grooming brand, introduced the Anti-Grey Hair Serum, targeting premature greying at the root. This serum restores natural hair color over time, offering a solution for men seeking to maintain a youthful appearance, adding to the India anti-aging industry value.
The rise of e-commerce platforms along with traditional pharmacies and supermarkets has significantly enhanced accessibility in the India anti-aging market. Online platforms provide consumers with unmatched convenience, a wide variety of product ranges, and rich educational content that helps consumers make informed purchasing decisions. A notable real-life example is Nykaa, an Indian e-commerce beauty giant, is offering both luxury and affordable anti-aging options to a tech-savvy, younger demographic.
Formulations incorporating advanced peptides, antioxidants, and Ayurvedic ingredients are gaining traction in the India anti-aging market. In November 2022, AyouthVeda rolled out a new Hemp Seed range built around Ayurvedic-inspired ingredients like hemp seed oil, basil, lavender and sandalwood, targeting anti-wrinkle, elasticity and resilience benefits for Indian consumers. Such innovation differentiates products in a crowded market, appealing to health-conscious consumers seeking both tradition and science-backed efficacy.
Bio-remodeling, which stimulates collagen and elastin production, is one of the key India anti-aging market trends. For example, PROFHILO® was introduced as a skin-remodeling injectable in India for boosting the production of scaffolding proteins collagen and elastin in the deep layers of skin. These advanced skincare procedures and products offer rejuvenation with minimal downtime, appealing to consumers seeking effective, science-backed solutions
The EMR’s report titled “India Anti-Aging Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: Facial serums represent one of the fastest-growing products, driven by concentrated actives and visible results that appeal to younger and urban consumers seeking quick, targeted skincare benefits. In September 2025, Shiseido introduced its Ultimune Power Infusing Serum in India, featuring patented “Power Fermented Camellia+” technology to address multiple aging signs. Brands are increasingly formulating serums with peptides, retinol, niacinamide, and vitamin C for firming, brightening, and wrinkle reduction.
Market Breakup by Price Range
Key Insight: The premium/luxury segment of the India anti-aging market features high-price point products with advanced active ingredients, imported heritage brands, and elite positioning. A notable real-life example is the recent launch of Chantecaille in India through a partnership with Luxasia, making its globally acclaimed botanical skincare and anti-aging products available on premium platforms like Nykaa and Tira. This launch epitomizes the growing demand among affluent Indian consumers for luxury, science-backed skincare that combines efficacy with exclusivity.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and hypermarkets are among the major channels for anti-aging product purchases, offering wide visibility, brand comparison, and promotional discounts that attract both new and repeat customers. Organized retail chains such as Reliance Smart Bazaar, DMart, and Big Bazaar often stock popular anti-aging brands like L’Oréal Paris Revitalift, Olay Regenerist, and Pond’s Age Miracle. Seasonal offers and in-store sampling campaigns make this channel dominant in the India anti-aging market via Tier-1 and Tier-2 cities.
Market Breakup by Region
Key Insight: North India anti-aging market share is driven by rapid urbanization, higher disposable incomes and strong exposure to international beauty trends. Given the dense population of affluent, beauty-aware consumers, this region remains the largest market for anti-aging products. A prominent real-life example confirming this trend is the recent expansion of L’Oréal Paris’ premium anti-aging line, Revitalift, which saw a targeted launch campaign in Delhi and surrounding urban centers.
Moisturizer Creams and Lotions to Drive Market Growth Due to Innovations
Moisturizers, creams and lotions lead the India anti‐aging market revenue. These formats serve as daily essentials across age groups, offering hydration, elasticity support and basic wrinkle reduction. In July 2025, Spanish skincare brand Casmara expanded in India via Esskay Beauty, launching advanced anti-aging creams with peptides and AHA for skin rejuvenation. Due to wide appeal and accessibility, this segment spans premium, masstige and mass tiers, making it the most dominating.
Eye-care anti‐aging products, including creams and serums for the delicate eye area, form a smaller yet growing niche in India. Brands are launching targeted treatments for under-eye wrinkles, dark circles and sagging skin. For instance, men’s grooming brand Beardo expanded into anti-aging eye care by introducing a brightening under-eye cream alongside a male-focused serum. This segment is gaining traction as consumers seek holistic routines.
Masstige Dominates the Market Via Improved Formulations
The masstige segment of the India anti‐aging industry combines mid-price accessibility with elevated brand aesthetics and ingredients, sitting between mass and premium. Brands like NutriGlow launched “Myntra-exclusive anti-aging range” with vitamin C and hyaluronic acid at mid-price levels. This price tier is growing rapidly as Gen Z and millennials upgrade from mass to better formulations.
The mass segment focuses on affordability, availability and high volumes. Products priced modestly deliver essential anti-aging benefits, such as vitamin C, niacinamide or retinol derivatives. For instance, local Indian serums, such as Biomlogy’s Anti-Aging Smart Serum demonstrate accessible anti-aging solutions. While individual margins are lower, mass volume makes this the broadest segment in terms of consumer reach.
Online / E-Commerce to Drive Market with Retail Expansion
E-commerce is a rapidly growing channel in the India anti-aging market, offering convenience, broad product range, reviews and influencer-driven traffic. A real-life example is the successful launch and growth of products like the Estée Lauder Advanced Night Repair serum on platforms like Nykaa and Amazon India. Given the digital-first habits of younger consumers and the ability to serve Tier-2/3 cities via online logistics, this channel is quickly overtaking many traditional formats.
Pharmacies and drugstores form a trusted channel for skincare products, especially those with dermatological claims or anti-aging treatments. While not as dominant as supermarkets or online in the data cited, they play a key role for clinically oriented purchases. For example, medical skincare brand Obagi Medical launched exclusively on the online retailer but also uses pharmacy/dermatology clinic-link outlets for distribution in India.
|
CAGR 2026-2035 - Market by |
Region |
|
West India |
9.2% |
|
North India |
8.7% |
|
East and Central India |
XX% |
|
South India |
XX% |
South India Leads the Anti-Aging Growth with Rising Incomes
South India anti-aging industry value is witnessing strong growth, supported by rising consumer awareness, increasing disposable incomes, and expanding access to both traditional and modern skincare solutions. This region is becoming a key market hub with consumers actively adopting advanced anti-aging products alongside cosmetic procedures. A relevant real-life example is the launch of Forest Essentials’ advanced anti-aging range in South India, combining Ayurveda with luxury skin science, widely promoted across Chennai, Bangalore, and Hyderabad.
West India, including Mumbai, Pune, Gujarat features both high-income urban clusters and strong retail infrastructure, making it a key market for anti-aging products. The region supports premium and masstige brands such as L’Oréal Paris Revitalift, Olay Regenerist, and The Body Shop’s anti-aging range through luxury malls, specialty stores, and e-commerce channels. High consumer awareness, coupled with frequent promotional campaigns and influencer-driven marketing, drives product adoption.
Key players of the India anti-aging market are adopting multifaceted strategies to capture consumer attention and drive growth. Product innovation is central, with firms focusing on advanced formulations incorporating natural ingredients, peptides, antioxidants, and hyaluronic acid to address diverse skin concerns. Personalization and segmentation are increasingly leveraged, targeting different age groups, genders, and skin types, enhancing consumer relevance.
Digital marketing and e-commerce play a critical role as brands use social media campaigns, influencer collaborations, and online marketplaces to reach tech-savvy consumers and boost brand visibility. Strategic partnerships and collaborations with dermatologists, cosmetic clinics, and research institutions help in credibility building and product validation. Pricing strategies vary from premium offerings for urban, affluent consumers to value-based products for price-sensitive segments, expanding market penetration.
It was established in 1882 and has its headquarters in Hamburg, Germany. Beiersdorf is known for its flagship brand NIVEA and other skincare products. Its innovations include advanced moisturizing formulations, dermatologically tested skincare, and research-driven solutions that cater to diverse skin types globally.
It was founded in 1909 and is headquartered in Clichy, France. L'Oréal is a global beauty and cosmetics leader, recognized for blending science with beauty. Innovations include high-tech skincare, haircare products, and sustainable beauty initiatives, alongside strategic acquisitions to expand its product portfolio worldwide.
P&G was established in 1837 with headquarters in Cincinnati, the United States. P&G is a multinational consumer goods company known for household and personal care brands. Its innovations include advanced formulations, research-driven products, and trusted global brands that address diverse consumer needs.
It was founded in 1967 and has its headquarters in Stockholm, Sweden. Oriflame specializes in direct-selling beauty and wellness products. Its innovations include skincare and wellness items inspired by Swedish nature, alongside sustainability-focused initiatives and entrepreneurial opportunities for individuals.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India anti-aging market report Revlon India, Shiseido Company, Limited, Natura & Co Holding SA (Avon), Unilever PLC, Galderma India Pvt. Ltd., Kenvue Brands LLC (Neutrogena), and others.
Download your free sample of the India anti-aging market trends 2026 report today to explore growth drivers, market segmentation, and emerging product innovations. Get actionable insights, regional analysis, and competitive intelligence to make informed business decisions and stay ahead in India’s rapidly expanding anti-aging skincare market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 7.90% between 2026 and 2035.
The major regions in the market include North India, East and Central India, West India, and South India.
The key players in the market include Beiersdorf AG, L'Oréal S.A., Procter & Gamble Company, Oriflame Cosmetics AG, Revlon India, Shiseido Company, Limited, Natura & Co Holding SA (Avon), Unilever PLC, Galderma India Pvt. Ltd., Kenvue Brands LLC (Neutrogena), and others.
The market faces several significant challenges that hinder its growth. High product prices and the prevalence of counterfeit or low-quality products limit accessibility for price-sensitive consumers, particularly in rural areas. A lack of awareness and skepticism about product efficacy also restricts adoption, as many consumers remain unsure about scientific claims.
Key strategies driving the market include leveraging digital engagement through social media, influencers, and e-commerce to educate and reach consumers. Brands focus on natural and Ayurvedic formulations, premium science-backed products, and personalized solutions using AI diagnostics. Expansion into Tier 2 and Tier 3 cities via online platforms also boosts accessibility and growth.
Key trends in the market include preventive skincare adoption among younger consumers, rising demand for potent facial serums, and preference for natural, clean-label ingredients. Digital influence, e-commerce growth, and social media marketing shape purchasing decisions, while premiumization and personalized, science-backed solutions reflect a shift toward proactive, informed, and customized skincare routines.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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