Global Hummus Market Report and Forecast 2024-2032

Global Hummus Market Size

The global hummus market size reached a value of approximately USD 4.10 billion in 2023. The market is expected to further grow at a CAGR of 10.90% between 2024 and 2032, reaching a value of USD 10.44 billion by 2032.

Hummus is a soft and smooth dip made from cooked and mashed chickpeas and blended with oil, tahini, garlic, and lemon juice. It is used as an alternative for mayonnaise, fatty dips, and sour cream, among other dips. Hummus is a popular Middle Eastern and Mediterranean dish known for its creamy texture and rich, savoury flavour. It has gained immense popularity worldwide, becoming a common item in supermarkets and restaurants globally.

Traditional hummus recipes include chickpeas, tahini, lemon juice, garlic, and olive oil. Salt and sometimes cumin are added for flavour. Different regions add their unique touch to this dish. For example, some may include yoghurt for creaminess or hot peppers for spice. Contemporary versions feature a wide range of additions like roasted red peppers, sun-dried tomatoes, or herbs like basil and cilantro.

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Key Trends in the Market

The plethora of health benefits offered by Hummus

The hummus market demand is increasing across the globe owing to the various health benefits associated with its consumption such as control of blood sugar levels and weight management. This trend is anticipated to aid the expansion of the market for hummus in the upcoming years. Hummus is a great source of plant-based protein, making it especially popular among vegetarians and vegans. With a growing emphasis on healthy eating, consumers are looking for nutritious yet convenient food options. Hummus, being both healthy and ready to eat, fits this demand perfectly.

The global shift towards plant-based diets for health and environmental reasons has made hummus a popular choice. Hummus also naturally fits into gluten-free and dairy-free diets, catering to individuals with specific dietary restrictions or allergies. It is incredibly versatile and can be used as a dip, spread, or ingredient in various recipes, making it a popular item in diverse culinary traditions.

Rising trend of sustainability and animal welfare

Growing awareness among consumers about environmental sustainability and animal welfare is a crucial trend supporting the hummus market growth. Due to this growing awareness, many individuals are opting for vegan diets, this in turn is boosting the consumption of hummus as it is considered vegan.

Chickpeas, the primary ingredient in hummus, have a relatively low environmental impact compared to animal-based protein sources as they require less water and land, and contribute to soil health through nitrogen fixation. The cultivation of chickpeas and other ingredients in hummus is often seen as more sustainable and less resource-intensive, making hummus a preferred choice for environmentally conscious consumers.

As a plant-based food, hummus is inherently free from animal products, aligning with the ethical concerns of consumers who are mindful of animal welfare in their food choices. For those seeking to reduce or eliminate animal products from their diet due to concerns about animal welfare, hummus serves as an excellent alternative source of protein.

Novel and innovative flavours in hummus dips

The rising popularity of various novel and unique flavours in dips is also among the crucial hummus market trends. Functional flavours made from herbs and spices such as lime, turmeric, blueberry, and lavender are gaining more popularity owing to their uniqueness and health benefits.

Manufacturers are experimenting with a wide array of flavours, ranging from traditional herbs and spices to more unconventional, fusion-inspired varieties. The incorporation of flavours from different cuisines around the world caters to an increasingly globalised consumer palate.

Many novel flavours in dips are derived from natural sources like herbs, spices, and vegetables, aligning with the demand for clean and wholesome ingredients. Flavour innovations often include options suitable for various dietary needs, such as gluten-free, vegan, or low-calorie, broadening the market reach. The blending of flavours from different culinary traditions creates unique taste profiles, appealing to consumers looking for a unique eating experience.

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Hummus Industry Segmentation

Based on type, the market is segmented into classic, lentil, edamame, garlic, black, and white, among others. On the basis of packaging, the market is divided into tubs/cups, and jars/bottles, among others. By distribution channel, the market is categorised into supermarkets and hypermarkets, convenience stores, and online, among others. On the basis of region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global hummus market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Bakkavor Group Plc

• Cedar’s Mediterranean Foods, Inc

• The Kraft Heinz Company

• Hope Foods, LLC

• Tribe Hummus

• Sabra Dipping Co., LLC

• Hummus Goodness

• Boar’s Head Provision Co., Inc.

• Obour Foods

• Hummus Gourmet, LLC (Lantana)

• Others

Market Share by Type

Classic hummus is expected to account for a large hummus market share because of its versatility as it can be consumed as a spread or dip as well as an appetiser. This type of hummus is highly nutritious and also gluten-free, making it popular among the health-conscious population. The demand for garlic hummus is also anticipated to grow significantly over the forecast period due to its increasing usage in the preparation of various dishes.

With the rising popularity of vegetarian, vegan, and plant-based diets for health, environmental, and ethical reasons, classic hummus fits perfectly as a nutritious plant-based food option. As global culinary interests grow, more people are seeking authentic and traditional foods. Classic hummus, with its roots in Middle Eastern cuisine, appeals to those seeking cultural authenticity in their food choices. The widespread availability of ready-made classic hummus in grocery stores and supermarkets also makes it a convenient choice for a quick and healthy snack or meal component.

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Market Analysis by Region

As per the hummus market analysis, North America is projected to account for a significant share of the market, owing to the rising consumption and production of dips and spreads in countries such as the United States. People in the region are increasingly adopting vegetarian and vegan diets which is resulting in the increased demand for plant-based dips. Manufacturers are developing new and attractive products to draw the attention of the consumers which will further enhance the growth of the market in North America.

Furthermore, North American consumers are increasingly health-conscious, seeking foods that offer nutritional benefits. Hummus is perceived as a healthy option, being high in protein, fibre, and healthy fats while low in cholesterol and saturated fats. The busy lifestyles of many North Americans make convenience a key factor in food choices. Pre-packaged, ready-to-eat hummus serves this need and is versatile enough to be used as a dip, spread, or ingredient in various dishes.

Competitive Landscape of Hummus Industry

Bakkavor Group Plc is an international food manufacturing company that was founded in 1986. The company is headquartered in London, United Kingdom and is known for manufacturing freshly prepared food, hummus and dips, and burritos, among others.

Cedar’s Mediterranean Foods, Inc. was established in 1985 and has its headquarters in Massachusetts in the United States. A food and beverage manufacturing company, it produces delicious food products including salsa and Mediterranean salads.

The Kraft Heinz Company was founded in 2015 and has its headquarters located in Illinois, United States. A widely renowned food company and brand, The Kraft Heinz Company is involved in manufacturing of high-quality and nutritious food and beverages.

Other humus market players include Hope Foods, LLC, Tribe Hummus, Sabra Dipping Co., LLC, Hummus Goodness, Boar’s Head Provision Co., Inc., Obour Foods, and Hummus Gourmet, LLC (Lantana), among others.

Key Highlights of the Report

Hummus Market Competitive Landscape

Hummus Market Size

Hummus Market Share

Hummus Market Regional Analysis

Hummus Companies