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Report Overview
The global humectants market attained a value of nearly USD 27.06 Billion in 2024. The market is further expected to grow at a CAGR of 6.00% during the forecast period of 2025-2034 to reach a value of USD 48.46 Billion by 2034.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
Humectants Market Growth
Owing to the growing use of humectants to extend the longevity of a food product and rising product efficacy, the demand for humectants in the market has substantially increased. The rising application of the product as an additive in the food and beverage sector is rapidly rising, thus driving the global market. The use of humectant as an ingredient is rapidly rising in many personal care and beauty products, like in moisturisers, hair conditioners, lip balms, cleansers for the face or body, creams, and lotions for the body, which is further propelling the market growth.
In waterborne paints, humectants are used in order to preserve the moisture content while stored. The rising construction sector is driving the growth of the paints and coatings industry, which is further aiding the humectants industry growth. The market is also being driven by the growing population and the rising investments in infrastructure.
Humectants Market Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 6.00% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 48.46 Billion by 2034.
The major market drivers are increasing population, and the rising demand from various industries, including food and beverage, construction, personal care, and pharmaceutical sectors.
The rising use of humectants in the treatment of osteoarthritis and growing disposable income are important trends guiding the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading sources of humectants in the market are natural and synthetic.
The major types of humectants in the market are into glycerol, sugar alcohol, glycols, and alpha hydroxy acids and polysaccharides, among others.
The significant applications in the market are food and beverages, pharmaceuticals, animal feed, and oral and personal care, among others.
The key players in the global humectants market are Roquette Frères, Brenntag GmbH, Cargill, Incorporated, and BASF SE, among others.
In 2024, the market reached an approximate value of USD 27.06 Billion.
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