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Report Overview

The global humectants market attained a value of nearly USD 25.53 Billion in 2023. The market is further expected to grow at a CAGR of 6.00% during the forecast period of 2024-2032 to reach a value of USD 43.13 Billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Humectants Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 25.53
Market Size 2032 USD Billion 43.13
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 6.0%
CAGR 2024-2032 - Market by Region Asia Pacific 6.7%
CAGR 2024-2032 - Market by Country India 6.8%
CAGR 2024-2032 - Market by Country Saudi Arabia 6.4%
CAGR 2024-2032 - Market by Source Natural 7.4%
CAGR 2024-2032 - Market by Type Alpha Hydroxy Acids and Polysaccharides 6.9%
Market Share by Country 2023 Brazil 2.6%

Global Humectants Market

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North America to be a Major Regional Market for the Humectants Industry

The global humectants industry is being driven by the rising adoption of the product in the North American region. Owing to the FDA approval for the use of humectants in food products, North America is providing lucrative growth opportunities for the market growth. Europe is also expected to be a significant market for humectants. While the usage of synthetic humectants in Europe is limited by the decrease in the use of humectants in cosmetics, the region’s focus on natural humectants as opposed to synthetic humectants because of their less harmful effects is expected to provide the market with fresh growth opportunities in the region. Meanwhile, the Asia Pacific region is expected to witness a rapid growth rate in the forecast period, owing to rapid population growth, rising consciousness of food safety, and a rising number of investment projects in the food and beverage industry.

Humectants: Market Segmentation

Humectant is a hygroscopic compound used to keep stuff moist; since it is wet, it is the reverse of a desiccant. It is also a molecule with many hydrophilic groups, most often hydroxyl groups; but it is also possible to encounter amines and carboxyl groups, often esterified (its affinity to build hydrogen bonds with water molecules is the main characteristic). These materials are used in various products, such as food, beauty products, medicines, as well as pesticides.

Global Humectants Market By Application

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The sources of the product are:

  • Natural
  • Synthetic

The types of the product can be divided as follows:

  • Glycerol
  • Sugar Alcohol
  • Glycols
  • Alpha Hydroxy Acids and Polysaccharides
  • Others

Humectants find wide applications in the following sectors:

The regional markets for humectants can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

CAGR 2024-2032 - Market by Country
India 6.8%
Saudi Arabia 6.4%
Mexico 6.3%
UK 5.9%
USA 5.7%
Canada XX%
Germany XX%
France 5.4%
Italy XX%
China XX%
Japan XX%
Australia XX%
Brazil XX%

Global Humectants Market By Region

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Rising Demand from the Food and Beverage Industry Bolstering the Market Growth of Humectants

Owing to the growing use of humectants to extend the longevity of a food product and rising product efficacy, the demand for humectants in the market has substantially increased. The rising application of the product as an additive in the food and beverage sector is rapidly rising, thus driving the global market. The use of humectant as an ingredient is rapidly rising in many personal care and beauty products, like in moisturisers, hair conditioners, lip balms, cleansers for the face or body, creams, and lotions for the body, which is further propelling the market growth.

In waterborne paints, humectants are used in order to preserve the moisture content while stored. The rising construction sector is driving the growth of the paints and coatings industry, which is further aiding the humectants industry growth. The market is also being driven by the growing population and the rising investments in infrastructure.

Key Industry Players in the Global Humectants Market

The report gives a detailed analysis of the following key players in the global humectants market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Roquette Frères
  • Brenntag GmbH
  • Cargill, Incorporated
  • BASF SE
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Source 
  • Type
  • Application
  • Region
Breakup by Source
  • Natural
  • Synthetic
Breakup by Type
  • Glycerol
  • Sugar Alcohol
  • Glycols
  • Alpha Hydroxy Acids and Polysaccharides
  • Others
Breakup by Application
  • Food and Beverages
  • Pharmaceuticals
  • Animal Feed
  • Oral and Personal Care
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Roquette Frères
  • Brenntag GmbH
  • Cargill, Incorporated
  • BASF SE
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

Humectants Market Snapshots

Humectants Market Size

Humectants Market Growth

Humectants Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 6.00% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 43.13 Billion by 2032.

The major market drivers are increasing population, and the rising demand from various industries, including food and beverage, construction, personal care, and pharmaceutical sectors.

The rising use of humectants in the treatment of osteoarthritis and growing disposable income are important trends guiding the growth of the market.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The leading sources of humectants in the market are natural and synthetic.

The major types of humectants in the market are into glycerol, sugar alcohol, glycols, and alpha hydroxy acids and polysaccharides, among others.

The significant applications in the market are food and beverages, pharmaceuticals, animal feed, and oral and personal care, among others.

The key players in the global humectants market are Roquette Frères, Brenntag GmbH, Cargill, Incorporated, and BASF SE, among others.

In 2023, the market reached an approximate value of USD 25.53 Billion.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124