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The global humectants market attained a value of nearly USD 25.53 Billion in 2023. The market is further expected to grow at a CAGR of 6.00% during the forecast period of 2024-2032 to reach a value of USD 43.13 Billion by 2032.
Base Year
Historical Year
Forecast Year
Global Humectants Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 25.53 |
Market Size 2032 | USD Billion | 43.13 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 6.0% |
CAGR 2024-2032 - Market by Region | Asia Pacific | 6.7% |
CAGR 2024-2032 - Market by Country | India | 6.8% |
CAGR 2024-2032 - Market by Country | Saudi Arabia | 6.4% |
CAGR 2024-2032 - Market by Source | Natural | 7.4% |
CAGR 2024-2032 - Market by Type | Alpha Hydroxy Acids and Polysaccharides | 6.9% |
Market Share by Country 2023 | Brazil | 2.6% |
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The global humectants industry is being driven by the rising adoption of the product in the North American region. Owing to the FDA approval for the use of humectants in food products, North America is providing lucrative growth opportunities for the market growth. Europe is also expected to be a significant market for humectants. While the usage of synthetic humectants in Europe is limited by the decrease in the use of humectants in cosmetics, the region’s focus on natural humectants as opposed to synthetic humectants because of their less harmful effects is expected to provide the market with fresh growth opportunities in the region. Meanwhile, the Asia Pacific region is expected to witness a rapid growth rate in the forecast period, owing to rapid population growth, rising consciousness of food safety, and a rising number of investment projects in the food and beverage industry.
Humectant is a hygroscopic compound used to keep stuff moist; since it is wet, it is the reverse of a desiccant. It is also a molecule with many hydrophilic groups, most often hydroxyl groups; but it is also possible to encounter amines and carboxyl groups, often esterified (its affinity to build hydrogen bonds with water molecules is the main characteristic). These materials are used in various products, such as food, beauty products, medicines, as well as pesticides.
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The sources of the product are:
The types of the product can be divided as follows:
Humectants find wide applications in the following sectors:
The regional markets for humectants can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
CAGR 2024-2032 - Market by | Country |
India | 6.8% |
Saudi Arabia | 6.4% |
Mexico | 6.3% |
UK | 5.9% |
USA | 5.7% |
Canada | XX% |
Germany | XX% |
France | 5.4% |
Italy | XX% |
China | XX% |
Japan | XX% |
Australia | XX% |
Brazil | XX% |
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Owing to the growing use of humectants to extend the longevity of a food product and rising product efficacy, the demand for humectants in the market has substantially increased. The rising application of the product as an additive in the food and beverage sector is rapidly rising, thus driving the global market. The use of humectant as an ingredient is rapidly rising in many personal care and beauty products, like in moisturisers, hair conditioners, lip balms, cleansers for the face or body, creams, and lotions for the body, which is further propelling the market growth.
In waterborne paints, humectants are used in order to preserve the moisture content while stored. The rising construction sector is driving the growth of the paints and coatings industry, which is further aiding the humectants industry growth. The market is also being driven by the growing population and the rising investments in infrastructure.
The report gives a detailed analysis of the following key players in the global humectants market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Source |
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Breakup by Type |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 6.00% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 43.13 Billion by 2032.
The major market drivers are increasing population, and the rising demand from various industries, including food and beverage, construction, personal care, and pharmaceutical sectors.
The rising use of humectants in the treatment of osteoarthritis and growing disposable income are important trends guiding the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading sources of humectants in the market are natural and synthetic.
The major types of humectants in the market are into glycerol, sugar alcohol, glycols, and alpha hydroxy acids and polysaccharides, among others.
The significant applications in the market are food and beverages, pharmaceuticals, animal feed, and oral and personal care, among others.
The key players in the global humectants market are Roquette Frères, Brenntag GmbH, Cargill, Incorporated, and BASF SE, among others.
In 2023, the market reached an approximate value of USD 25.53 Billion.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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