Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Trending Now
Add 2 More Reports For 20% off
What's Impacting the Industry?
Impact of the Build America, Buy America Act?
- Overview of the Act and its key provisions
- Implications for Manufacturing and Sourcing
- Opportunities and Challenges for Market Participants
Impact of the New Political Administration
- Overview of the Administration's Energy and Infrastructure Policies
- Potential Changes in Regulations and Incentives
- Implications for Market Growth and Investment
- Impact on International Trade and Collaboration
Latest Updates
- Impact on International Trade and Collaboration
- EU's Digital Markets Act (DMA) and Digital Services Act (DSA)
- US Inflation Reduction Act (IRA) Provisions
Report Overview
The global household care market, valued at USD 110.34 Billion in 2024, has experienced significant growth, driven by the continuous development of advanced products, including eco-friendly, sustainable, and multipurpose cleaners. The market is forecast to grow at a compound annual growth rate (CAGR) of 3.70% from 2025 to 2034, potentially reaching USD 158.68 Billion by 2034, supported by innovations like smart cleaning appliances and AI-powered products that enhance cleaning efficiency and ease of use.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- According to the Australian Bureau of Statistics, residential construction in Australia rose by 19.4% in January 2024, reaching a value of USD 7.14 billion. This expansion stimulates the household care market, as there is an increased demand for cleaning products, appliances, and maintenance tools due to the growing housing sector.
- The U.S. Census Bureau reported a rise in U.S. construction spending to USD 1,978.7 billion in 2023, reflecting an increase in both residential and commercial construction. This growth in building activity results in greater demand for household care products, as new homes and commercial spaces require cleaning and maintenance solutions.
- The China Government reported5.3% increase in the median disposable income, reaching 33,036 yuan in 2023. This rise in purchasing power boosts demand for premium household care products, as consumers are now more inclined to purchase high-quality, eco-friendly cleaning and personal care items.
Compound Annual Growth Rate
Value in USD Billion
3.7%
2025-2034
Household Care Market Outlook
*this image is indicative*
Global Household Care Market Growth
The growth of the household care market is boosted due to rising consumer demand driven by a growing population and higher disposable incomes. Continuous product innovation, including eco-friendly and multipurpose cleaners, meets diverse consumer needs. Convenience is increased with ready-to-use solutions, while hygiene is prioritised with disinfectants and sanitizers. In October 2024, The Canopy Tales launched eco-friendly bio-enzyme-based home care products at the Women's India Association, supported by the Wipro Urban Ecology Grant. The initiative trained two NGOs to create chemical-free cleaners from natural waste materials, emphasising sustainability.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The household care industry revenue is impacted as time-saving products like quick-drying cleaners, brand loyalty, and cost-effective solutions. Technological advancements, such as smart cleaning devices, enhance usability and performance. Products also promote health and safety by reducing allergens and pathogens.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
The household care market is growing due to the demand for sustainable, eco-friendly products, increased convenience and multifunctionality, the rise of e-commerce, and greater consumer focus on clean labels and transparency.
Sustainability and Eco-friendly Products are Boosting the Household Care Market Growth
Consumers are increasingly prioritising sustainability, seeking eco-friendly household care products such as biodegradable, non-toxic, and refillable options. This growing trend reflects heightened environmental awareness and the shift towards greener lifestyles. Brands are responding by using natural ingredients, minimising packaging waste, and offering products that align with both cleaning efficiency and sustainability goals. In July 2024, Klin Space, a brand focused on safe and environmentally friendly cleaning solutions, underwent a rebrand to better reflect its commitment to eco-conscious values. Now expanding into the online market, Klin Space provides innovative organic products that support cleanliness while promoting environmental responsibility.
Convenience and Multi-functionality are Accelerating the Household Care Market Development
The demand for time-saving and convenient solutions has led to the rise of multi-purpose household care products. Consumers now favour multi-use cleaners, detergents, and disinfectants that streamline cleaning tasks and reduce the need for multiple products. Additionally, packaging innovations such as single-use pods and easy-to-use dispensers further cater to the convenience-driven market. In September 2024, Zep® introduced three new products at Lowe’s Home Improvement stores, including the Heavy-Duty Citrus Degreaser & Cleaner Mist, Industrial Purple Degreaser & Cleaner Mist, and Outdoor Foaming Cleaner & Brightener. These products feature Flairosol technology, offering eco-friendly, non-aerosol solutions designed for enhanced convenience, efficiency, and control.
Rise in E-commerce Sales are Impacting the Household Care Market Revenue
E-commerce has become a significant driver of growth in the household care market, providing consumers with increased access to a wide variety of products. Online shopping platforms make purchasing convenient through doorstep delivery, promotional offers, and detailed product information, particularly in regions where in-store shopping is less common. According to the Australian Bureau of Statistics (ABS), during 2020-21, e-commerce contributed 41.5% to the growth in the value added by digital activities in Australia, highlighting the growing influence of online retail in shaping market trends and driving revenue for household care products.
Clean Label and Transparency is Influencing Household Care Market Trends and Dynamics
Consumers are becoming more discerning about the ingredients in household care products, showing a strong preference for clean labels that provide transparency regarding product contents. There is a rising demand for natural and non-toxic ingredients, with consumers seeking to avoid harmful chemicals. This trend has prompted manufacturers to disclose ingredient sourcing and production processes, building greater trust among consumers. In October 2022, Beco,a direct-to-consumer sustainable home and personal care brand, launched its first Tetra-Pak refill solution for home care products. Offering a sustainable alternative to plastic refills, Beco’s tetra-pak is 94% plastic-free, with only the lid and lining containing plastic.
Global Household Care Market Trends
The growing emphasis on cleanliness has led to increased demand for household care products, accelerating household care market expansion. A wide variety of products are available, from general-purpose cleaners to specialised detergents. E-commerce platforms have expanded product accessibility, and brands are tapping into emerging markets for growth opportunities. In January 2025, Natural Grocers introduced six new private label cleaning products, including dish soap, fabric softeners, and laundry stain remover. These products are vegan, cruelty-free, free from harmful chemicals, and feature eco-friendly packaging with complete ingredient transparency.
Stricter environmental regulations are fostering the development of non-toxic and sustainable products. Customisable solutions, such as pet-friendly and skin-sensitive products, are gaining popularity. Rising household spending supports household care market growth, with premium products focusing on superior performance. Additionally, packaging innovations are enhancing product convenience and sustainability.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Global Household Care Industry Segmentation
The EMR’s report titled “Global Household Care Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Air Care
- Others
Market Breakup by Distribution Channel
- Supermarkets and hypermarkets
- Convenience Store
- Online Store
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Global Household Care Market Share
According to the household care market analysis, laundry additives, including fabric softeners, stain removers, and scent boosters, enhance detergent performance. These products provide better fabric care, deeper cleaning, and long-lasting freshness, while also helping to extend the life of clothes by reducing wear and tear. In April 2024, Unilever launched Wonder Wash under its Dirt Is Good brand, incorporating robotics and AI to create a detergent that works efficiently in just15-minute cycle. This innovation addresses changing consumer laundry habits, as people increasingly wash clothes with invisible dirt instead of visible stains, due to shorter wash cycles.
The demand for the household care market is increasing, particularly for dishwashing solutions such as liquids, powders, and tablets, which are crucial for achieving clean, grease-free dishes. They effectively remove food residue, stains, and bacteria while being gentle on dishes and environmentally friendly. In August 2024, Unilever’s Sunlight dishwashing liquid introduced RhamnoClean technology, patented innovation using 100% plant-based, renewable, and biodegradable ingredients. This breakthrough replaces petrochemical surfactants, providing superior cleaning performance while supporting eco-friendly practices.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Competitive Landscape
The household care market key players produce a diverse range of consumer goods, including personal care, cleaning, health, and hygiene products. These companies focus on innovation, quality, and sustainability, aiming to enhance consumers' lives globally. They are recognised for pioneering new technologies and eco-friendly solutions, with a strong commitment to reducing environmental impact.
The Procter & Gamble Company
Established in 1837 and headquartered in Ohio, United States, The Procter & Gamble Company (P&G) is a global leader in consumer goods. The company offers a wide range of products, including laundry, skincare, and health brands, focusing on innovation, quality, and sustainability to improve consumers' lives.
S.C. Johnson & Son Inc.
Founded in 1886 and headquartered in Wisconsin, United States, S.C. Johnson & Son Inc. is a family-owned multinational company renowned for its cleaning products, air care, and pest control solutions. With a commitment to sustainability, S.C. Johnson offers brands such as Pledge, Glade, and Raid to enhance home care.
Church & Dwight Co., Inc.
Founded in 1846 and based in New Jersey, United States, Church & Dwight Co., Inc. is a prominent consumer goods manufacturer. Known for products in the household, personal care, and health sectors, including Arm & Hammer, the company focuses on innovation, quality, and environmental responsibility in its offerings.
Reckitt Benckiser Group plc
Established in 1823 and headquartered in Berkshire, United Kingdom, Reckitt Benckiser Group plc is a global leader in household, health, and hygiene products. Known for brands like Lysol, Dettol, and Vanish, Reckitt focuses on consumer health, sustainability, and creating high-quality, innovative products that enhance everyday life.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the household care market report are Henkel AG & Co. KGaA, The Clorox Company, Unilever plc, Colgate-Palmolive Company, Saraya Goodmaid Sdn. Bhd., and Elixir Home Care Pvt. Ltd., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
In 2024, the household care market reached an approximate value of USD 110.34 Billion.
The market is assessed to grow at a CAGR of 3.70% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 158.68 Billion by 2034.
The market is being driven by the rising demand for household care products such as laundry detergents, the rising penetration of washing machines, and the growing emphasis of hygiene and health care.
The market growth is anticipated to be led by the introduction of eco-friendly and natural products and the growing focus on sustainable development of innovative household care products.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various products of household care include laundry detergents, laundry additives, dishwashing, hard surface cleaners, air care, and toilet care, among others.
The major players in the market include The Proctor & Gamble Company, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., Reckitt Benckiser Group plc, Henkel AG & Co. KGaA, The Clorox Company, Unilever plc, Colgate-Palmolive Company, Saraya Goodmaid Sdn. Bhd., and Elixir Home Care Pvt. Ltd., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complementary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
- Our Insights Store:
-
Industry Statistics
-
Procurement Insights
-
Consumer Insights
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share