Global Home Decor Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

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The global home decor market is experiencing significant growth, driven by increasing demand for decorative accents such as artworks, scented candles, and throw pillows. As homeowners focus on aesthetics, luxury decor products are gaining popularity, particularly in living room design and interior decoration. Renovation projects are also boosting market growth, alongside the rising interest in home gardening and outdoor living spaces. The global demand for home decor products continues to rise, with consumers seeking unique pieces to enhance their homes. This trend reflects the ongoing shift towards personalised and stylish home environments.

• According to the American Institute of Architects (AIA) Home Design Trend Survey, outdoor living spaces are becoming increasingly popular. Homeowners are investing in decorative decks and patios, enhancing their outdoor areas with stylish features. The demand for indoor/outdoor products, such as outdoor fireplaces, is also growing, as more people seek to create seamless transitions between indoor and outdoor living spaces.
• In America, home decor projects are becoming increasingly popular, particularly among those building custom homes and luxury homes. Addition and remodel projects are also driving the demand for high-quality decor, as homeowners seek unique and personalised designs. These trends reflect a growing desire for tailored, luxurious living spaces.

The COVID-19 pandemic has significantly impacted the global home decor market, driving a rise in virtual consultations with interior designers. As more people focus on their home environments, demand for personalized interior products has surged. The use of software and applications for virtual interior designs has also contributed to market development, enabling interior designers to cater to remote clients effectively. The COVID-19 pandemic has accelerated these trends, reshaping the industry.

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Key Trends and Developments

Home Decor Market Trends

Sustainability is a key trend in the market

Consumer preferences are increasingly shifting towards eco-friendly home products, with a growing demand for eco-friendly ecycled and upcycled materials. This trend is driving the home decor market growth, as more consumers seek sustainably produced products that contribute to sustainable development. Reducing waste generation has become a priority, with brands focusing on sustainable capsule collections and sustainable biomaterials. Traditional materials, such as metal and stone, are being combined with innovative eco-friendly alternatives to create unique, environmentally conscious designs. In November 2024, Sobé Decor opened a new 400-square-foot home décor and tableware store in Gurgaon, featuring exclusive collections from brands like Noritake and Bugatti. The store offers a curated selection for premium customers. As sustainability becomes a key consideration, the home decor market is evolving to meet the demand for responsible, stylish home solutions.

Home Decor Market Growth Factors

Ongoing smart home innovations will fuel market expansion

The global home decor market is experiencing significant growth, driven by the increasing demand for smart home offerings. Consumers are opting for smart decorative lighting, speakers, and home appliances, contributing to product consumption growth. Connected technology-based decor products are transforming home environments, enhancing personalized health management, home security, and next-generation entertainment. The real estate industry is also embracing smart technology, with both commercial and residential infrastructural facilities incorporating these innovations. Home movers are seeking homes equipped with advanced tech features that enhance convenience and lifestyle. As smart technology continues to evolve, it is reshaping the home decor market, making homes more connected, efficient, and customised to individual needs. This trend is expected to drive the market further, meeting the rising consumer demand for high-tech, stylish living spaces.

Increasing demand for customised interior products will drive market expansion

Consumer demand for custom-made interior products and personalized decor options is growing, as households’ preference shifts towards unique and tailored designs. Monogrammed items and DIY craft supplies are gaining popularity, reflecting a desire for individuality in home spaces. Functional furniture items and storage solutions are also in high demand, offering practical and stylish ways to optimise living spaces. Additionally, home-office product upgradation is becoming increasingly important as more people work from home, further driving the demand for innovative, personalised home decor solutions.

Restraining Factors

The high cost of premium-priced products could hinder market growth

Several restraining factors are impacting the global home decor market growth. The high cost of premium-priced products, such as furniture and floor covering products, limits demand, particularly among middle and lower-income groups. Home decor shops and supermarket retailers face challenges, with the COVID-19 pandemic and lockdown restrictions affecting sales. Additionally, rising product prices and the availability of counterfeit products are further hindering market expansion. These factors contribute to slowing growth as consumers become more cautious in their spending habits.

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Home Decor Market Segmentation Analysis

By Product Analysis

The floor covering segment dominates due to increased spending on flooring during renovation projects

Product analysis in the global home decor market reveals significant growth across various segments, including home textile, floor covering, furniture & home furnishings, and others. The floor covering segment is experiencing notable growth due to increasing household spending on home renovation and remodeling activities. Technological innovations in design and material composition are driving this change, with a focus on PVC-free floor-covering technologies and sustainable floor-covering performance. These innovations are contributing to the floor covering segmental growth, capturing a larger market share. As consumers prioritise eco-friendly and durable solutions, the demand for sustainable home decor products continues to rise, shaping the future of the industry.

The furniture & home furnishings segment is experiencing significant growth in the global home decor market, driven by increasing global consumer demand. Consumers are increasingly drawn to luxury sofas, vintage aesthetics, and colourful chairs, adding character and style to their homes. Multi-functional furniture, designed to optimise space and enhance functionality, is also in high demand, particularly in smaller living spaces. As home improvement projects continue to rise, this segment growth reflects a shift towards more personalised, stylish, and practical solutions. The evolving preferences for both aesthetics and functionality are key drivers of this segment’s continued success in the market.

Fashion consciousness is influencing the global home decor market, with households' preference shifting towards luxury bedding and window covering products. This trend is driving home textile segmental growth, as consumers seek stylish and high-quality products to enhance their living spaces, reflecting an increasing demand for luxury and design-led home decor solutions.

The others segment in the global home decor market is expanding, driven by a rising demand for wall decor products, lighting products, and home decor accessories. Artistic paints, drawings, sculptures, and wall art prints are becoming increasingly popular as consumers seek to enhance their home aesthetics. This trend is particularly evident in living and hall room spaces, where traditional lighting products and premium decorative lighting products are being incorporated to create unique atmospheres. The segmental growth reflects the growing desire for personalised and artistic touches in home interiors, making these products key drivers of market expansion.

By Distribution Channel Analysis

The availability of premium products under one roof is leading hypermarkets and supermarkets to dominate the market

The distribution channel plays a crucial role in the global home decor market, with hypermarkets and supermarkets holding a dominant market share. These retail giants offer both affordable and premium-priced products, ensuring accessibility to a wide range of consumers. Specialty stores, online channels, and others also contribute to the market's growth, catering to diverse customer needs. Hypermarkets and supermarkets attract consumers through discount coupons, enhancing product demand. Their ability to offer a variety of products under one roof, including budget-friendly and high-end items, ensures they remain key players across market segments, shaping the overall market landscape.

The specialty stores segment in the global home decor market is thriving, particularly with brand stores offering luxury interior products. These stores cater to higher-income households' preference for luxury products, driving significant segmental revenues. Consumers are increasingly drawn to premium home decor solutions, contributing to the growth of this segment as they seek exclusive, high-end offerings.

The online channels segment in the global home decor market is experiencing significant growth, driven by the rise of online shopping. Consumers increasingly purchase furniture and home textile goods through these platforms, seeking convenience and variety. This shift towards e-commerce is contributing to segmental growth, as online channels continue to meet the demand for stylish and functional home decor products.

The others segment in the global home decor market is expanding through diverse distribution channels, including wholesale stores, upholstery shops, and direct selling channels. This growth is driven by the demand for affordable bedroom and living room products, significantly contributing to segmental revenues. According to the U.S. Bureau of Labor Statistics (BLS), professional upholsterers play a key role in offering custom solutions, further boosting market opportunities. The increasing availability of various home decor products through these channels is meeting the needs of a wide consumer base, supporting the market's overall expansion.

By Price

The global market, by price, is segmented into premium and mass categories. The mass segment is witnessing significant growth, driven by middle-class consumers seeking affordable, mass-produced goods. The mass-produced goods segment is expanding rapidly due to the increasing demand from middle classes. In December 2024, Cipriani Residences Miami launched an exclusive home decor collection for owners of Canaletto Collection units, designed by Leo Bertacchini of 1508 London. The collection includes custom furniture such as dining tables, chairs, and sofas, available for residents to personalise their spaces. The collection marks Cipriani's first U.S. condo tower, with completion expected by 2028. During the forecast period, the market is expected to grow at a steady CAGR, with mass-priced products becoming the target market for many brands. Middle-class consumers, who form a large part of the market, are increasingly opting for cost-effective home decor solutions. This shift is contributing to the overall market expansion, particularly in the mass-priced segment.

By Application

The global home decor market can be segmented based on application into indoor and outdoor categories. Indoor decor products include a wide range of items such as furniture, lighting, wall art, and textiles, designed to enhance the aesthetics and functionality of living spaces. Outdoor decor, on the other hand, focuses on items such as garden furniture, outdoor lighting, planters, and decorative accessories that help create stylish and comfortable outdoor living spaces. Both indoor and outdoor segments are witnessing significant growth, driven by rising consumer demand for personalised, functional, and aesthetically pleasing home environments. This division continues to shape the market’s expansion globally.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Regional Insights

The global home decor market is divided by region into North America, Europe, the Asia Pacific, South America, and the Middle East & Africa

The global market for home decor is expanding across various regions, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Each region contributes uniquely to the market's growth, driven by varying consumer preferences, economic factors, and the increasing demand for home improvement and stylish interiors.

The Asia Pacific region is a key driver of the global home decor market, capturing a significant market share. Residential and commercial infrastructural facilities are boosting demand, particularly for kitchen and living room furniture. In countries like China and Southeast Asia, Chinese and Japanese homeowners are increasingly opting for contemporary-style, free-standing wooden furniture, along with decorative shelves and drawers. The product replacement rate is high, further contributing to market growth. In September 2024, ZTE launched next-gen AI-enabled FTTR products at the "Illuminating the Future, Intelligent Living" summit. The products focused on connectivity, storage, computing power, and screens, enhancing smart home performance with 2.5G optical networks and Wi-Fi 7. The Monetary Authority of Singapore has noted a rise in demand for modern decor in commercial housing facilities. Asia Pacific's expanding economy and shifting consumer preferences are set to sustain this growth.

Renovation projects are driving the global home decor market growth, with consumers increasingly making purchase decisions based on personal preferences. In North America, home utilities and decor products are key factors in home improvement. Marketing campaigns and advertising efforts are influencing consumer choices, further contributing to the market's expansion and global home decor market growth.

• The Australian Bureau of Statistics announced a 19.4% increase in the value of new residential construction in Australia, reaching USD 7.14 billion in January 2024.
• According to Vietnam's Ministry of Industry and Trade, the revenue from products sold through the online B2C retail model is expected to grow, reaching 650 trillion VND (26.31 billion USD) by 2024.
• According to the Indian Trade Promotion Council (ITPC), the Indian furniture market was valued at around USD 23.12 billion in 2022, with projections of reaching USD 32.7 billion by 2026.

Sustainable products are becoming a key focus in the global home decor market, with an increasing demand for eco-friendly materials. Omega PLC, a U.K.-based producer of furniture, has contributed to market growth in Europe by offering new doors and colorways made from slab doors and recycled wood. This eco-conscious approach is particularly evident in kitchen furnishing, where consumers are seeking more sustainable options. As a result, the market for sustainable home decor continues to expand, reflecting a shift towards more environmentally responsible choices in home design and renovation.

The home decor market is witnessing significant growth, particularly in luxury home decor and kitchen furniture products. Interior decoration trends are influencing consumer preferences, contributing to rising product revenues. In countries like Brazil and Argentina, luxury furniture industry events such as Fimma Brasil and Movelsul Brasil are gaining attention, showcasing high-end products. These events highlight the increasing demand for luxury furniture and the continued expansion of the market in South America.

The global home decor market is seeing increased product demand in the Middle East, where homeowners seek to enhance the aesthetics of kitchen spaces. Kitchen cabinet doors, storage solutions, and countertop materials are in high demand, driven by rising disposable income and spending on home products. Middle Eastern homeowners are focusing on stylish and functional residential kitchens space, influencing market trends. Additionally, the African market for home decor is growing, as both regions experience a shift towards more luxurious and innovative home decor solutions.

Key Industry Players

Companies are prioritising the expansion of their retail presence to secure a competitive advantage

• Inter IKEA Systems B.V.
• Forbo Holding Ltd
• Armstrong World Industries, Inc.
• Mannington Mills Inc.
• Mohawk Industries, Inc.
• Shaw Industries Group, Inc.
• MillerKnoll, Inc.
• Ashley Home Stores, Ltd.
• Kimball International Inc.
• Duresta Upholstery Ltd
• 1888 Mills, LLC. (U.S.)
• Williams-Sonoma Inc. (U.S.)
• Idea Nuova (U.S.)
• Ethan Allen Global, Inc. (U.S.)
• American Textile Company (U.S.)
• Ralph Lauren Corporation (U.S.)
• Welspun Flooring (India)
• Herman Miller, Inc. (U.S.)
• Steelcase, Inc. (U.S.)
• Others

Recent News

March 2025

The Range launched its Amalfi Coast-inspired Spring collection, starting from £3.49. Revealed over the weekend, the new homeware pieces excited shoppers and design enthusiasts, especially after a TikTok preview, offering stylish, affordable options for home makeovers.

March 2025

Wayfair introduced new outdoor furniture and decor, with discounts up to 58%. Highlights include swivel chairs, dining sets, and loveseats, such as the Latitude Run patio sofa and Joss & Main outdoor coffee table, offering shoppers stylish options for outdoor spaces.

February 2025

Sobé Decor opened its first brick-and-mortar store in Bengaluru, located in the Indiranagar neighbourhood. The luxury home decor brand offers a curated selection of international labels and a wide range of Noritake collections. The store aims to inspire homeowners to create elegant, functional spaces.

October 2024

Nilkamal launched its new brand, Nilkamal Homes, offering premium furniture and décor across 60 stores in 35 cities. The collection includes sofas, beds, dining sets, and essential household items. It combines stylish design, durability, and functionality, providing both online and in-store shopping options for customers.

September 2024

Tesco launched F&F Home, expanding its brand into homeware with over 1,000 items, including dining essentials, bedding, and decor. The range, designed with neutral colours and timeless shapes, aims to offer affordable, stylish homeware. This move helps Tesco diversify its offerings and strengthen its position in the competitive home decor market.

June 2024

H&M launched its first home décor store in Hyderabad at Inorbit Mall. The new store features the H&M HOME concept, expanding the brand's presence into home décor alongside its popular fashion offerings. Shoppers were excited for the launch.

Global Home Decor Industry Segmentation

Home Decor Market Report Snapshots

Home Decor Market Size

Home Decor Market Trends

Home Decor Market Share

Home Decor Companies

Home Decor Market Regional Analysis