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The global home care market attained a value of nearly USD 105.33 billion in 2023. The market is further expected to grow at a CAGR of 3.5% during the forecast period of 2024-2032 to reach a value of USD 143.55 billion by 2032.
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Region-wise, North America accounts for a significant market share. This can be attributed to the high consumer purchasing power and rising living standards, which, in turn, are driving the demand for quality home care products in the region. With the COVID-19 outbreak, there has been a rise in demand from countries like the United States and Canada owing to the increasing focus on hygiene and sanitation at home to eradicate the risk of infections.
The Asia Pacific home care market is expected to witness a significant growth in the coming years. The Asia Pacific is experiencing rapid urbanisation, with a significant portion of its population moving to cities and urban lifestyles often lead to higher consumption of home care products due to factors like smaller living spaces requiring more frequent cleaning, higher disposable incomes, and greater awareness of health and hygiene standards. In many Asian countries, cleanliness and tidiness are highly valued, which further influences the regular use of a variety of home care products.
Home Care Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global home care market attained a volume of nearly USD 105.33 billion.
The market is estimated to witness a healthy growth at a CAGR of 3.5% in the forecast period of 2024-2032.
The major drivers of the industry include the rising demand for laundry care and household care products, the need for eradicating the risks of infections and disease, the increasing online stores which provide the ease of delivery, and growing R&D activities to improve efficacy and cost-effectiveness, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the growing innovation by manufacturers, along with the growing personalisation trend, which is supporting businesses that cater to specific demographics.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Kitchen care (dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others), household care (odour control, mattress cleaner, and carpet cleaner, among others), bathroom care (descaler and bathroom cleaner, among others), and laundry care (liquid laundry detergent and stain remover, among others) are the major products in the market.
Supermarkets and hypermarket, convenience stores, and online stores, among others, are the different distribution channels of the product in the market.
The major players in the market are Unilever Plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, S.C. Johnson & Sons Inc., Natures Organics Pty Ltd, George Weston Foods Limited, and Saraya Goodmaid Sdn. Bhd., among others.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 143.55 billion by 2032.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124