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The global home care market attained a value of nearly USD 105.33 billion in 2023. The market is further expected to grow at a CAGR of 3.5% during the forecast period of 2024-2032 to reach a value of USD 143.55 billion by 2032.
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The trend towards concentrated formulas and multi-functional products in the market is driven by several factors. Concentrated products require less packaging material per use, contributing to waste reduction which aligns with growing consumer demand for sustainable and environmentally friendly products. Smaller, lighter products also result in more efficient transportation, as more units can be shipped in a single trip compared to their non-concentrated counterparts and this efficiency reduces the carbon footprint associated with distribution.
To meet the demand for green solutions, manufacturers in the home care market are also innovating their offerings and are conducting research and development activities. Dow's introduction of EcoSense™ 2470 Surfactant in September 2023 represents a significant effort towards providing customers with sustainable solutions. By introducing a product like EcoSense™ 2470 Surfactant, the company is not only expanding its product portfolio but also setting new standards as this move could encourage other companies to explore sustainable practices and technologies, leading to a broader shift towards environmentally responsible products.
Home Care Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global home care market attained a volume of nearly USD 105.33 billion.
The market is estimated to witness a healthy growth at a CAGR of 3.5% in the forecast period of 2024-2032.
The major drivers of the industry include the rising demand for laundry care and household care products, the need for eradicating the risks of infections and disease, the increasing online stores which provide the ease of delivery, and growing R&D activities to improve efficacy and cost-effectiveness, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the growing innovation by manufacturers, along with the growing personalisation trend, which is supporting businesses that cater to specific demographics.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Kitchen care (dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others), household care (odour control, mattress cleaner, and carpet cleaner, among others), bathroom care (descaler and bathroom cleaner, among others), and laundry care (liquid laundry detergent and stain remover, among others) are the major products in the market.
Supermarkets and hypermarket, convenience stores, and online stores, among others, are the different distribution channels of the product in the market.
The major players in the market are Unilever Plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, S.C. Johnson & Sons Inc., Natures Organics Pty Ltd, George Weston Foods Limited, and Saraya Goodmaid Sdn. Bhd., among others.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 143.55 billion by 2032.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124