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Global Home Care Market Size, Share, Trends, Growth, Report: By Product: Kitchen Care, Household Care, Bathroom Care, Laundry Care; By Distribution Channel: Supermarket and Hypermarket, Convenience Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Home Care Market Trends
The trend towards concentrated formulas and multi-functional products in the market is driven by several factors. Concentrated products require less packaging material per use, contributing to waste reduction which aligns with growing consumer demand for sustainable and environmentally friendly products. Smaller, lighter products also result in more efficient transportation, as more units can be shipped in a single trip compared to their non-concentrated counterparts and this efficiency reduces the carbon footprint associated with distribution.
To meet the demand for green solutions, manufacturers in the home care market are also innovating their offerings and are conducting research and development activities. Dow's introduction of EcoSense™ 2470 Surfactant in September 2023 represents a significant effort towards providing customers with sustainable solutions. By introducing a product like EcoSense™ 2470 Surfactant, the company is not only expanding its product portfolio but also setting new standards as this move could encourage other companies to explore sustainable practices and technologies, leading to a broader shift towards environmentally responsible products.
Home Care Market Report Snapshots
Home Care Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Home Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Home Care Historical Market (2018-2023)
8.3 Global Home Care Market Forecast (2024-2032)
8.4 Global Home Care Market by Product
8.4.1 Kitchen Care
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Market by Type
8.4.1.3.1 Dishwash Detergent
8.4.1.3.2 Rinse Aid
8.4.1.3.3 Degreaser
8.4.1.3.4 Oven and Grill Cleaner
8.4.1.3.5 Fresh Produce Wash
8.4.1.3.6 Others
8.4.2 Household Care
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Market by Type
8.4.2.3.1 Odour Control
8.4.2.3.2 Mattress Cleaner
8.4.2.3.3 Carpet Cleaner
8.4.2.3.4 Others
8.4.3 Bathroom Care
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.3.3 Market by Type
8.4.3.3.1 Descaler
8.4.3.3.2 Bathroom Cleaner
8.4.3.3.3 Others
8.4.4 Laundry Care
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.4.3 Market by Type
8.4.4.3.1 Liquid Laundry Detergent
8.4.4.3.2 Stain Remover
8.4.4.3.3 Others
8.5 Global Home Care Market by Distribution Channel
8.5.1 Supermarket and Hypermarket
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Home Care Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 EMEA
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
9 North America Home Care Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 EMEA Home Care Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Saudi Arabia
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 South Africa
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Asia Pacific Home Care Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Malaysia
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia and New Zealand
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Home Care Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Unilever Plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 The Procter & Gamble Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Henkel AG & Co. KGaA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Kao Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 S.C. Johnson & Sons Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Natures Organics Pty Ltd
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 George Weston Foods Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Saraya Goodmaid Sdn. Bhd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Home Care Market: Key Industry Highlights, 2018 and 2032
2. Global Home Care Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Home Care Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Home Care Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Home Care Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Home Care Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Home Care Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Home Care Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Home Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. EMEA Home Care Historical Market: Breakup by Country (USD Billion), 2018-2023
11. EMEA Home Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Home Care Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Home Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Home Care Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Home Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Global Home Care Market Structure
Key Questions Answered in the Report
In 2023, the global home care market attained a volume of nearly USD 105.33 billion.
The market is estimated to witness a healthy growth at a CAGR of 3.5% in the forecast period of 2024-2032.
The major drivers of the industry include the rising demand for laundry care and household care products, the need for eradicating the risks of infections and disease, the increasing online stores which provide the ease of delivery, and growing R&D activities to improve efficacy and cost-effectiveness, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the growing innovation by manufacturers, along with the growing personalisation trend, which is supporting businesses that cater to specific demographics.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Kitchen care (dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others), household care (odour control, mattress cleaner, and carpet cleaner, among others), bathroom care (descaler and bathroom cleaner, among others), and laundry care (liquid laundry detergent and stain remover, among others) are the major products in the market.
Supermarkets and hypermarket, convenience stores, and online stores, among others, are the different distribution channels of the product in the market.
The major players in the market are Unilever Plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, S.C. Johnson & Sons Inc., Natures Organics Pty Ltd, George Weston Foods Limited, and Saraya Goodmaid Sdn. Bhd., among others.
Analyst Review
The global home care market attained a value of 105.33 million in 2023, driven by the rising popularity of the rising demand for home care products from the household, the need for eradicating the risks of infections and disease, the increasing online stores which provide the ease of delivery, high-quality home care products which help person adapt to the changing needs of the family, its cost-effectiveness and speed.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Kitchen care (dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others), household care (odour control, mattress cleaner, and carpet cleaner, among others), bathroom care (descaler and bathroom cleaner, among others), and laundry care (liquid laundry detergent and stain remover, among others) are the major products in the market. Supermarkets and hypermarket, convenience stores, and online stores, among others, are the different distribution channels of the product in the market. The major regional markets for home care are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Unilever Plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Kao Corporation, S.C. Johnson & Sons Inc., Natures Organics Pty Ltd, George Weston Foods Limited, and Saraya Goodmaid Sdn. Bhd., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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