Global Holographic Display Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Global Holographic Display Market Growth

The holographic display market development is being driven by a wide range of practical uses of holographic displays in different sectors, including engineering, medical technology, pharmaceuticals, food and beverages, telecommunications, and entertainment, among others. The use of holograms in the marketing field has proven to be effective owing to their interactive superiority, which is conveyed better than any other marketing strategy.

The robust growth of the medical and healthcare sectors is boosting the holographic display market revenue. In surgical planning, medical imaging, and patient education, holographic images enable doctors to interact with 3D visualisations of medical imaging data such as MRIs, CT scans, and ultrasound images. Moreover, the rising demand for personalised treatment options is fuelling the usage of holographic displays to enable doctors to create patient-specific 3D models based on their unique anatomical structures. Besides, holographic displays are used in medical schools and hospitals to improve medical training and education.

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Global Holographic Display Market Trends

Advancements in Holographic Display Technologies

Advancements in holographic display technologies are providing lucrative holographic display market opportunities. Key players are focusing on innovations to develop clearer and more lifelike holographic videos and images, boosting the usage of holographic displays in sectors like interactive advertising, medical imaging, and entertainment. The development of holographic displays that can render high-fidelity and natural-looking holograms with enhanced depth, detail, and texture, especially in augmented and virtual reality applications, is also aiding the market. Besides, there is an increasing integration of augmented and virtual reality (AR/VR) with holographic displays to improve immersion, realism, and interaction across a variety of sectors like healthcare, gaming, and education.

Global Holographic Display Market Overview

Expansion of 5G Networks

The expansion of 5G networks is shaping the holographic display market trends and dynamics. In 2023, the adoption of 5G networks worldwide reached 1.76 billion. 5G technology offers low-latency performance and real-time and high-speed data transfer, making it possible to stream complex holographic data without lag while enhancing the user experience. The rapid rollout of 5G networks is also facilitating the delivery of high-quality holograms to mobile devices without the need to tether to powerful desktop computers for use in applications like healthcare, remote work, retail, and advertising. As holographic displays used in virtual reality (VR) and augmented reality (AR) require the transmission of large amounts of data in real-time, the requirement for 5G ultra-fast data speed to enable seamless streaming of high-resolution holographic content without lag or buffering is surging.

Global Holographic Display Market Drivers

Integration of AI and ML into Holographic Displays

Artificial intelligence (AI) and machine learning (ML) are increasingly integrated into holographic displays to make them more responsive and interactive. Such technologies can optimise the display of holograms on different devices, adjusting factors such as resolution, lighting, and viewer perspective in real time. AI algorithms can also automatically optimise and generate 3D holographic content from 2D images or videos while reducing costs and time associated with manually creating holograms. AI-powered chatbots and voice assistants are also increasingly integrated with holographic displays, enabling users to interact with holographic content through voice commands. Moreover, the increasing deployment of AI-powered holographic display technologies in different sectors like manufacturing and autonomous systems is revolutionising the holographic display market landscape.

Market News

August 2024

VividQ announced the completion of an additional USD 7.5 million in Series A funding, revolutionising the holographic display technology. Through the funding, the company also aims to expedite its product development roadmap and make its proprietary technology available to existing and new global business partners.

October 2023

Hypervn’s largest ever holographic display, measuring 9 x 15 metres, was installed in the atrium at Sphere Las Vegas. The display comprises 420 individual SmartV Hypervsn displays synchronised together to form one cohesive 2D or 3D HD holographic image.

Global Holographic Display Market Dynamics

Advancements in holographic display technologies are driving the holographic display market growth, with key players focusing on creating clearer, lifelike holograms for applications in advertising, medical imaging, and entertainment. These improvements, especially in augmented and virtual reality (AR/VR), enhance depth, texture, and interaction, expanding use cases in sectors like healthcare, gaming, and education. The rollout of 5G networks is also shaping the market by enabling real-time, high-speed data transfer, allowing seamless streaming of complex holographic content to mobile devices. This is particularly important for AR/VR applications that require large data transfers. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) into holographic displays is improving interactivity and personalisation. AI can optimise hologram display quality and automatically generate 3D content, while AI-powered chatbots and voice assistants are enhancing user engagement. These innovations are opening new opportunities in diverse sectors such as manufacturing, autonomous systems, and remote work.

Global Holographic Display Market Restraints

The growth of the holographic display industry can be challenged by the high costs of developing and manufacturing advanced technologies. The manufacturing of holographic displays requires costly hardware, specialised materials, and advanced technology, which limits their adoption, especially among small businesses. Moreover, holographic displays can be limited by various technical constraints, such as viewing angle and resolution, and achieving consistent high-resolution and lifelike holograms across different viewing angles can be challenging. Such displays also require specialised hardware and software, creating compatibility issues with existing technologies and solutions.

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Global Holographic Display Industry Segmentation

The EMR’s report titled “Global Holographic Display Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by End Use

• Consumer Electronics
• Retail
• Media and Entertainment
• Military and Defence
• Automotive
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Holographic Display Market Share

By End Use Insights

As per the holographic display market analysis, the mainstreaming of holographic displays and their incorporation in consumer electronics, such as tablets, AR glasses, and smartphones are aiding the market. The rising demand for immersive and engaging content is prompting customer electronics companies to incorporate holographic displays and provide users with 3D viewing experiences without the need for additional glasses or equipment.

In the retail sector, holographic displays are used to highlight specific products and create an immersive experience, improving the shopping experience. Retailers are also leveraging holographic displays for virtual try-on experiences, enhancing the online shopping experience, enabling more interactive decision-making, and reducing returns. In January 2023, H&M installed a Proto hologram display in its Williamsburg store, in Brooklyn, New York, offering promotional campaigns for H&M Move (an athletic clothing line).

Meanwhile, holographic displays enable military personnel to view interactive and real-time maps of urban environments, battlefields, and tactical operations. They also facilitate immersive training simulations, enabling soldiers to practice combat scenarios, equipment handling, and decision-making in a virtual, 3D setting.

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Global Holographic Display Market Regional Insights

North America Holographic Display Market Overview

The holographic display demand growth in North America is being driven by the rising demand for interactive and immersive experiences in sectors such as healthcare, design, healthcare, and education. The retail and advertising sectors of the United States and Canada are using holographic displays for developing interactive advertisements, showcasing products, and boosting customer engagement. In December 2021, Diageo launched a 3D 4K AI holographic display for the Johnnie Walker Scotch whisky brand in Toronto, Canada, enabling the brand to create a stronger connection with customers.

Europe Holographic Display Market Dynamics

Advancements in holographic display technologies aimed at creating high-resolution and dynamic displays that can be electronically controlled are revolutionising the Europe holographic display market landscape. Increasing research and development activities aimed at boosting the usage of polymer-based and flexible materials that can lead to the creation of portable, lightweight, and flexible holographic display devices are further driving the market. In October 2021, researchers at the University of Stuttgart in Germany introduced a new approach to dynamic holographic displays, based on electrically switchable plasmonic nanoantennas made from conductive metallic polymers. Besides, key players in the market are increasingly attempting to deploy holographic display technologies in the automotive sector to project critical driving information directly on the dashboard or windshield and create 3D representations of routes and surroundings. In September 2024, the HÜBNER Group, in collaboration with ZEISS Microoptics, announced that it was developing holographic display technology for window systems in buses and trains, offering passengers enhanced comfort and convenience in their usage of public transport.

Asia Pacific Holographic Display Market Trends

The holographic display forecast demand is being fuelled by the robust growth of sectors like media and entertainment, retail, and consumer electronics in the Asia Pacific. Under their digital infrastructure and smart city initiatives, governments in countries such as South Korea, Japan, and China, among others, are increasingly investing in research and development (R&D) activities to advance holographic technology. Such countries are also at the forefront of developing advanced holographic displays with enhanced interaction, cost-effectiveness, and energy efficiency, boosting their usage in both consumer and commercial applications.

Competitive Landscape

Key holographic display market players are investing in the development of advanced holographic display technologies such as volumetric displays, autostereoscopic displays, and light field displays for end-use sectors such as automotive, consumer electronics, medical, and entertainment. They are also attempting to make holographic displays more consumer-friendly and accessible and developing holographic displays for mobile and wearable applications.

Key Industry Players

Provision Holding, Inc.

Provision Holding, Inc., headquartered in California, United States, is a technology company that offers augmented reality (AR) and holographic display solutions for use in the commercial sector. The company’s solutions enable businesses to incorporate high-definition 3D holograms into their physical spaces, offering a more immersive experience to customers.

Looking Glass Factory Inc.

Looking Glass Factory Inc., headquartered in New York, United States, is a technology company that specialises in holographic display technology. Through its 3D holographic displays, the company aims to bridge the gap between 3D digital content and physical and real-world environments.

RealView Imaging Ltd.

RealView Imaging Ltd., headquartered in Israel, is a prominent medical technology company that offers holographic display solutions for use in the medical sector. Its solutions can display medical data like MRIs, CT scans, and ultrasound images in three-dimensional holograms. Some of its key solutions and services are Holoscope™, Holo-Doctor™, and HoloMed™, among others.

Other key players in the holographic display market are Animmersion UK Ltd., Kino-Mo Ltd., and Shenzhen SMX Display Technology Co. Ltd., among others.

Recent Developments

October 2024

McDonald's Singapore, in collaboration with Clear Channel Singapore, unveiled a 3D holographic execution to mark the return of its Ninja and Samurai burgers. The 3D holographic display is targeted at young adults, teenagers, and kids, and was installed at six high-traffic location bus shelters - Serangoon Central, Marine Parade Road, Jurong Gateway, Victoria Street, Orchard Road, and Robinson Road.

April 2024

Swave Photonics announced the development of the world’s first 3D holographic display technology for compact extended reality (XR) form factors such as smart glasses. The Holographic eXtended Reality (HXR) can be used in lightweight and low-cost AR smart glasses with extended battery life.