Global High Dynamic Range Market Report and Forecast 2024-2032

Global High Dynamic Range Market Outlook

The global high dynamic range market size was approximately USD 24 billion in 2023. The market is further projected to grow at a CAGR of 21.7% between 2024 and 2032, reaching a value of USD 144.8 billion by 2032.

Key Trends in the Market

High dynamic range (HDR) can be defined as the next generation of colour clarity, accuracy, and realism in images and videos, which takes the viewing experience of people to the next level. HDR has the ability to preserve clarity and capture the image better than SDR (standard dynamic range) and thus, it is suitable for media demanding high contrast or mix light and shadows.

In imaging and photography, HDR is a measure of the light intensities, meaning, the range of the lightest and darkest tones within a picture. A high dynamic range camera allows users to capture a closer and more detailed picture. The shadows that might appear black or highlights that might fade to appear white are eliminated to provide a clear picture. While HDR was commonly used in traditional photography, its use has expanded to other segments like smartphones, monitors, televisions, and more.

• With the advent of smartphones and the rise in their proliferation, there has been a dramatic increase in interest towards capturing high quality pictures. This has contributed to the high dynamic range market demand to increase the dynamic range of captured pictures and videos.

• HDR-compatible televisions display images built from a wider range of colours and boast a high degree of brightness and darkness, delivering improved viewing experience. Hence, the increasing use of HDR to eliminate the limitations of older technologies like broadcast television and create a broader contrast is one of the key high dynamic range market trends.

• Some popular online streaming platforms such as Amazon Prime and Netflix support 4K HDR video. Along with having a reliable and fast internet connection, it is important that the streaming providers support HDR for consumers to be able to view it.

Market Analysis

Based on type, the global high dynamic range market segmentation includes HDR10, HDR10+, hybrid log-gamma, Dolby Vision, and 4K, among others.

On the basis of product, the market can be segmented into capturing devices and display devices. Capturing devices are further divided into smartphones and cameras. Display devices are segmented into televisions, projectors, laptops and tablets, blue-ray players, and set-up boxes.

The market is divided, based on application, into entertainment and security and surveillance, among others.

The major regional markets for high dynamic range are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global high dynamic range market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• LG Corporation

• Sony Corporation

• Samsung Electronics Co. Ltd.

• Apple Inc.

• Panasonic Holdings Corporation  

• Canon Inc.

• Nikon Corporation

• Fujifilm Holdings Corporation

• Casio Computer Co., Ltd.

• Photonfocus AG

• Others

Market Share by Type

As per the high dynamic range market analysis, the introduction of the technique in full HD and 4K televisions in order to offer the most realistic picture to the buyers that appears much closer to human eyes is favouring the market growth.

HDR 10 and the HDR 10+ are two novel types of high dynamic range which were first announced by the Consumer Technology Association as well as Samsung and Amazon Video, respectively. Further, Dolby Vision is also a new proprietary high dynamic range type, introduced by Dolby Laboratories. Many high-end 4K and OLED televisions from prominent manufacturers like LG Corporation support Dolby Vision and HDR10.

While HDR 10 or HDR10+ offer great picture quality, Dolby Vision is regarded as the most effective and is rapidly growing.

Market Share by Region

The production of electronics has rapidly grown in Asian countries, with the region holding around 60% share of global electronics manufacturing. Hence, the Asia Pacific represents a significant high dynamic range market share as countries like China and India are substantial producers of consumer electronic items.

Factors such as a strongly developed supply chain, availability of skilled labour, sophisticated manufacturing capabilities, and favourable government policies like the Production Linked Incentive (PLI) scheme, have also driven electronic manufacturing in the region. Due to robust manufacturing capabilities and strong consumer demand for consumer electronics owing to greater disposable income, the high dynamic range market growth in the region is expected to be considerable in the coming years.

Competitive Landscape

Sony Corporation operates under multiple business domains including game and network services; music; pictures; entertainment, technology and services (ET&S); imaging and sensing solutions (I&SS); and financial services. The ordinary shares of the company are listed on the Tokyo Stock Exchange. In the United States, Sony shares in the form of American Depositary Receipts (ADRs) are listed on the New York Stock Exchange under the symbol SONY.

Samsung Electronics Co. Ltd. is a global electronics company headquartered in Korea. The company functions under different business divisions including DX (Device eXperience) division, DS (Device Solutions) division, SDC (Samsung Display) and Harman which is the automotive component business. Samsung Electronics’ original shares are listed on the Korea Stock Exchange and global depository receipts are listed on London Stock Exchange as well as Luxembourg Stock Exchange.

Apple Inc. is a public company listed on the NASDAQ exchange under the symbol AAPL. It is involved in the designing, manufacturing, and marketing of electronic products such as smartphones, personal computers, tablets, and wearables and accessories. Further, the company also provides a line of services including advertising, AppleCare, cloud services, digital content, and payment services.

Other high dynamic range market players include LG Corporation, Panasonic Holdings Corporation, Canon Inc., Nikon Corporation, Fujifilm Holdings Corporation, Casio Computer Co., Ltd., and Photonfocus AG, among others.

Key Highlights of the Report