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Demand for green tea is increasing rapidly owing to its multiple health benefits
The green tea segment accounts for a healthy share of the market. The increasing awareness about the health benefits offered by green tea, such as enhanced brain function, boosted metabolism, reduced risk of cardiovascular dysfunction, and effective sugar control, among others, is driving the segment’s growth. In addition, green tea is a popular drinking choice of working professionals, who often lead hectic lifestyles that are also sedentary. The relatively mild flavour of green tea makes it highly suitable for supplementation with additional herbs and flavours, increasing its preference as a raw material for herbal teas.
Black tea is anticipated to grow rapidly in the coming years as it is one of the most popular and widely consumed teas in the world. In many countries, black tea is deeply ingrained in the culture. For example, it is a staple in British tea culture, as well as in countries like India and Sri Lanka and the traditional tea ceremonies and rituals contribute to its high demand.
The chamomile segment maintains its dominance in the market due to its calming and soothing properties
The chamomile segment accounts for a significant portion of the herbal tea market. This type of tea helps with sleep, relaxes the body, possesses anti-inflammatory properties, is good for the heart, improves digestion, decreases anxiety, treats sore throat, and boosts the immune system. Hence, the increasing prevalence of lifestyle conditions such as insomnia, cold and cough, cardiovascular diseases, and anxiety disorders, among others, is fuelling the segment’s growth, thereby contributing to the expansion of market size. Moreover, as chamomile teas are equipped with the ability to combat harmful bacteria, rising concerns pertaining to bacterial diseases are expected to propel the sale of chamomile teas and support the overall market growth in the coming years.
Peppermint tea is also highly sought after in the herbal tea market for its refreshing taste and digestive benefits. It is commonly used to relieve symptoms of indigestion, nausea, and irritable bowel syndrome (IBS). The cooling effect of menthol in peppermint leaves makes this tea a preferred choice for many.
Herbal Tea Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of USD 3.81 billion in 2024.
The market is estimated to grow at a CAGR of 6.6% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach a value of USD 6.77 billion by 2034.
The growing transition towards healthy beverage consumption, heightened awareness about the health benefits of herbal teas, and increasing availability of herbal teas in different packaging are the major drivers of the market.
The key trends in the market include the innovations in flavours, rising sales of herbal teas via online distribution channels, and increasing prevalence of lifestyle conditions.
Green tea, black tea, and yellow tea, among others, are the different raw materials of herbal tea in the market.
Chamomile, peppermint, lemongrass, ginger, hibiscus, and turmeric, among others, are the significant types of herbal teas in the market.
Yes, it is healthy to consume herbal tea every day.
Herbal teas typically don’t have side effects, particularly when consumed in moderation, however, potential side effects can include headache, soreness of mouth, and vomiting.
The major players in the market are The Hain Celestial Group, Inc., Pukka Herbs Limited, Tielka Pty Ltd, Culinary Teas, Harney & Sons Fine Teas, Twining and Company Limited, Numi, Inc., ORGANIC INDIA USA, LLC, Bigelow, and MJF Group (Dilmah), among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124