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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Herbal Food Supplements Market Outlook

The global herbal food supplements market stood at a value of around USD 7.26 billion in 2023. The market is further expected to grow at a CAGR of 6.50% in the forecast period of 2024-2032 to attain a value of nearly USD 12.74 billion by 2032.

herbal food supplements market

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Increasing Sales of Herbal Food Supplements through Online Segment to Aid the Market Growth

Based on distribution channel, the online segment is expected to hold a substantial share in the global market for herbal food supplements during the forecast period. This growth can be attributed to the growing availability of a range of herbal food supplements on e-commerce platforms. In addition, the growing preference of consumers for online shopping, owing to the ease of purchasing and product comparison, along with convenient home delivery is also anticipated to support the growth of the online segment in the forecast period. Meanwhile, in terms of product, the turmeric segment is anticipated to attain a considerable growth in the forecast period. This can be attributed to the rising awareness of the therapeutic properties of turmeric substantiated by various clinical studies.

The Asia Pacific to Occupy a Significant Share in the Market for Herbal Food Supplements

The Asia Pacific is expected to account for a significant share in the global market for herbal food supplements. This can be attributed to the growing consumer preference for natural products to control and manage various health issues. Furthermore, the growing incidences of severe diseases in the region are anticipated to bolster the adoption of herbal food supplements in the forecast period.

Market Segmentation

herbal food supplements market by segments

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Herbal food supplements, also known as botanicals, are dietary supplements that comprise one or more herbs. These supplements are consumed by individuals to supplement their regular diet and to enhance their overall health. In addition, they can also be consumed to treat certain health conditions. They come in the form of tablets, capsules, powders, or liquid.

By product, the market is divided into:

  • Turmeric
  • Wheat/Barley Grass
  • Flax Seed/Oil
  • Aloe
  • Others

On the basis of distribution channel, the market can be categorised into:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online 
  • Speciality Stores 
  • Others

herbal food supplements market by region

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The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Growing Consumer Demand for Natural Products to Augment the Market Growth of Herbal Food Supplements

The rising consumer preference for natural products over chemical-infused products is anticipated to boost the demand for herbal food supplements in the forecast period. This can be associated with the growing consumer awareness regarding the negative impact of artificial ingredients on health, along with the growing knowledge of the therapeutic properties of herbs. Furthermore, the increased consumer expenditure on health enhancing products, in confluence with the rising disposable incomes and improved living standards is expected to bolster the market growth in the forecast period. Besides, the rising expenditure by the leading market players in the development of premium herbal food supplements is anticipated to support the growth of the market in the coming years. For instance, in January 2021, Prorganiq, a natural and herbal supplement company, announced the launch of its herbal supplements range catered to deal with various health issues. These supplements aim to enhance the overall health of the person using all-natural elements.

Key Players in the Global Herbal Food Supplements Market

The report gives a detailed analysis of the following key players in the global herbal food supplements market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Ricola AG
  • The Himalaya Drug Company
  • Gaia Herbs
  • Twinlab Corporation
  • DSM Nutritional Products AG
  • Willmar Schwabe GmbH and Co. KG
  • Bio-Botanica Inc.
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model and SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Distribution Channel
  • Region
Breakup by Product
  • Turmeric
  • Wheat/Barley Grass
  • Flax Seed/Oil
  • Aloe
  • Others
Breakup by Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Speciality Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Ricola AG
  • The Himalaya Drug Company
  • Gaia Herbs
  • Twinlab Corporation
  • DSM Nutritional Products AG
  • Willmar Schwabe GmbH and Co. KG
  • Bio-Botanica Inc.
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the global herbal food supplements market attained a value of nearly USD 7.26 billion.

The market is projected to grow at a CAGR of 6.50% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 12.74 billion by 2032.

The major drivers of the industry, such as the increased demand for health supplements, growing health consciousness among consumers, rising disposable incomes, easy availability of health supplements through e-commerce platforms, and heightened investments by the leading market players in the development of new herbal food supplements, are expected to aid the market growth.

The key market trends guiding the industry's growth include the growing consumer preference for natural supplements over artificial ones.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant product divisions include turmeric, wheat/barley grass, flax seed/oil, and aloe, among others.

The significant distribution channels include hypermarkets/supermarkets, convenience stores, online, and speciality stores, among others.

The major players in the industry are Ricola AG, The Himalaya Drug Company, Gaia Herbs, Twinlab Corporation, DSM Nutritional Products AG, Willmar Schwabe GmbH and Co. KG, and Bio-Botanica Inc., among others.

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+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124