Global Hemp Milk Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Hemp Milk Market Analysis

Hemp milk is a popular plant-based milk, which is made by mixing water and seeds from the hemp plant. It has an earthy and nutty flavour and is rich in high-quality plant protein and healthy minerals. It is dairy-free, making it suitable for vegans, lactose-intolerant individuals, and those seeking plant-based nutrition options.

The rising vegan population and the shift towards plant-based dairy alternatives are some of the major factors contributing to the growth of the hemp milk market. The market is also being driven by the growing concerns about animal welfare and the increasing cases of lactose intolerance among the population. Hemp milk has multiple potential health benefits, such as maintaining heart health, boosting brain health, supporting the skin’s response to inflammation, and strengthening the immune system, which is driving its demand. It is free of soy, lactose, and gluten and thus, is gaining popularity among people who need to avoid these components.

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Hemp Milk Market Growth

The market is witnessing substantial growth, driven by increasing consumer demand for plant-based, dairy-free alternatives due to rising awareness of health and sustainability. Hemp milk, made from hemp seeds, is gaining popularity for its nutritional benefits, including high levels of omega-3 fatty acids, protein, and essential vitamins. The hemp milk industry is further bolstered by the growing trend of lactose intolerance, veganism, and plant-based diets, which are contributing to the rise of dairy alternatives.

Additionally, hemp milk’s perceived environmental benefits, due to hemp’s low resource requirements, align with consumers’ growing interest in sustainable products. With innovations in taste and texture, hemp milk is becoming more appealing, and increasing availability in supermarkets and online platforms is driving market growth.

Key Trends and Developments

Hemp Milk Market Trends

With the growing shift towards plant-based diets, consumers are increasingly choosing dairy-free alternatives. Hemp milk, with its rich nutritional profile including omega-3 fatty acids, protein, and essential minerals, is gaining traction as a popular substitute for traditional dairy milk, especially among lactose-intolerant, vegan, and health-conscious consumers in hemp milk market.

Hemp milk is promoted as a nutritious beverage, offering various health benefits like boosting heart health, improving digestion, and supporting skin health. As consumers become more health-conscious, they are seeking functional foods, and hemp milk, with its rich omega-3 content and antioxidant properties, fits well into this growing trend of health and wellness.

Hemp Milk Market Restraints

Hemp cultivation is only legalised in some countries and regions and this inconsistency in regulations can affect the sales of products. For instance, in 2018, Uttarakhand and Uttar Pradesh states in India legalised the cultivation of hemp. However, its cultivation may not be legal in some other states which can affect its sales and distribution across the country and further affect hemp milk demand growth. 

There are also stringent regulations imposed on the sale of legal hemp which may pose a challenge to the market players. For instance, as per the Drugs and Cosmetics Act in India, Legal hemp must contain no more than 0.3 per cent THC, and if the market players fail to comply with this, they may be unable to sell their hemp-based products such as milk.

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Hemp Milk Industry Segmentation

Hemp Milk Market Share

Market Analysis by Variants

Flavoured varieties account for a substantial share of the market owing to the growing consumer preference towards flavoured hemp milk, which contains options such as vanilla and chocolate. These flavours are known for their more robust taste and attractiveness, particularly among consumers shifting to plant-based milk alternatives. 

This trend towards enhanced flavours has also led to an increase in demand for sweetened and flavoured hemp milk, establishing it as the leading category in the hemp milk market share. While unflavoured hemp milk remains favoured by those who value simplicity and a milder taste, the flavoured segment is experiencing rapid growth due to its wider appeal among consumers.

Market Analysis by Type

Sweetened hemp milk maintains its dominance in the market due to its growing appeal among consumers who prefer a sweet taste in their beverages. As per the hemp milk market dynamics and trends, sweetened hemp milk often appeals to consumers looking for a tasty, direct replacement for traditional dairy milk, which naturally contains sugar (lactose). The added sugars or sweeteners enhance the flavour, making it more palatable for those new to plant-based milk or those who prefer a sweeter taste in their beverages and cereals. It can also be more appealing for use in desserts, baking, and certain recipes that require a bit of sweetness, making it a versatile choice for both drinking and cooking.

Market Analysis by Category

Conventional hemp milk currently holds the largest market share compared to its organic version. Although there is a growing demand for organic products due to health and environmental concerns, the conventional hemp milk segment remains more accessible and affordable for a wide range of consumers. 

However, the organic segment is also expected to see consistent growth as health-conscious consumers increasingly opt for organic products to avoid pesticides and other chemicals, further boosting the demand of hemp milk market.

Market Analysis by Distribution Channel

Supermarkets/Hypermarkets account for a major market share due to the easy accessibility and availability of a broad range of product varieties. With the expansion of supermarkets/hypermarkets, hemp milk is becoming increasingly accessible to consumers. The rising sales through these channels can be due to the improved living standards of people and their inclination towards healthy convenience foods, which boosts the hemp milk demand. 

These channels offer a wide range of brands and product varieties, including different flavours and formulations of hemp milk. This variety attracts consumers looking to compare and choose products which best meet their preferences and dietary needs. These distribution channels frequently engage in promotional activities, such as discounts, loyalty programs, and in-store displays, which can increase the visibility and appeal of hemp milk to consumers.

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Hemp Milk Market Regional Insights

North America Hemp Milk Market Analysis

The increasing vegan population and the government initiatives towards boosting the production of hemp are contributing to the market growth in North America. For instance, a 2023 survey suggested that around 1 to 4% of Americans were vegan and this number is only expected to go up.

As per the hemp milk industry analysis, the growing awareness about the health benefits of hemp milk and the high consumer spending power is providing a further impetus to the regional market expansion. With the growing demand, supermarkets, health food stores, and online retailers in North America are expanding their assortments of hemp milk, including flavoured and fortified options. This increased availability, along with a wider variety of product choices, has made hemp milk more appealing to a broad audience.

Europe Hemp Milk Market Growth

Within Europe, the market in Germany has seen a significant increase, supported by increased hemp cultivation and the number of companies that are authorised to produce hemp. In the country, the popularity of hemp-based food is rapidly growing, leading to its increased availability in German health food stores and supermarkets to meet this demand, which can boost the hemp milk industry revenue. Of the hemp-based products introduced in the German market in the past few years, a majority of the products were foods. As of 2022, the production of hemp increased from 97,130 tonnes to 179,020 tonnes in the region, boosting the sales of hemp milk. 

Asia Pacific Hemp Milk Market Drivers

The emergence of e-commerce in the region ensures the immediate availability and home delivery of hemp milk, enhancing the buying experience of consumers. Online retailers in the market can serve customers beyond geographical limitations, reaching a wider audience that includes consumers in areas where hemp milk might not be readily available through physical stores, and contribute to the growth of the hemp milk industry. 

Meanwhile, the large-scale production of hemp in countries like China is resulting in the availability of raw materials in abundance, which is invigorating the market expansion for hemp milk in the Asia Pacific region.

Middle East and Africa Hemp Milk Market Trends

The rising popularity of plant-based diets in the MEA region amid growing health-consciousness is contributing to the market growth. The high omega-3 and omega-6 content of hemp milk is boosting its appeal among consumers with the regulations in the region expected to relax in the coming years which can create ample hemp milk market opportunities. 

The progressive view of South Africa on the consumption of cannabis is expected to contribute to the rising appeal of hemp milk, especially among consumers looking for dairy alternatives. The favourable climate of Africa has the potential to make the region a leading producer and exporter of industrial hemp and other hemp-based products. 

Latin America Hemp Milk Market Dynamics

Countries like Brazil, Argentina, and Chile are driving the growth of the regional market due to their favourable climate for hemp cultivation. The legalisation of hemp in several countries in the region is expected to gradually boost the sales of hemp milk. For instance, Paraguay legalised medical hemp in 2017 and industrial hemp in 2019, which opened new opportunities for hemp milk in the region. 

In 2021, Colombia made significant changes in its hemp regulations through the export of dried flowers, which can further promote hemp milk market expansion. 

Competitive Landscape

The market players are launching novel organic products to gain a competitive edge in the hemp milk market. Companies are launching innovative varieties of hemp milk by combining it with other plant-based ingredients like oats to attract a broader audience. These products are generally organic, vegan, and free from common allergens like dairy, soy, and nuts, which appeals to a large consumer base. Furthermore, many brands provide fortified hemp milk options, enhanced with essential vitamins and minerals, including omega-3 and omega-6 fatty acids, to increase their nutritional value.

Hudson River Foods

Founded in 2005 and based in New York, United States, the company offers baking mixes, hemp-based products, gourmet bakery items, and powdered supplements.

Pacific Foods of Oregon INC

Founded in 1987 and based in Oregon, United States, the company in the hemp milk market is known for its produ...

Good Mylk Co

Founded in 2018 and based in Los Angeles, United States, its product portfolio includes mainly organic, nutrit...

Good Hemp Food

Founded in 1998 and based in North Devon, England, the company is mainly known for its hemp-based food and dri...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major players in the hemp milk market are Living Harvest Foods, Inc., Organic Hemp Milk Australia, Milkadamia, and Nutriops, S.L, among others. The key players are actively engaging in various strategies to cater to the growing demand for plant-based milk alternatives.

Innovative Hemp Milk Startups

Startups in the market are readily emphasising the environmental benefits of hemp farming. Hemp is known to be a sustainable crop, requiring only basic resources like water and pesticides which is far less compared to traditional dairy farming, which makes it an attractive option for eco-conscious consumers. Additionally, this focus on sustainability aligns with current trends in the plant-based food sector, where consumers are increasingly mindful of the environmental impact of their food choices.

Elmhurst 1925

Elmhurst, originally founded as a dairy company, has successfully transformed itself to focus on plant-based alternatives, now offering hemp milk in its product lineup in the hemp milk industry. The brand is well-known for its dedication to clean ingredients and minimal processing, appealing to health-conscious consumers. Elmhurst has further established itself as a leader in producing high-quality, sustainable plant-based milk alternatives, including hemp milk.

Tempt Hemp Milk.

Tempt, a startup based in the United States, specialises in developing hemp-based food and beverage products, particularly its popular hemp milk varieties. The brand focuses on the nutritional benefits of hemp, such as omega-3 and omega-6 fatty acids, and offers a range of flavours, including original and vanilla. Tempt also promotes sustainability and health, aligning with the growing consumer demand for plant-based and eco-friendly options.