Global Healthcare Gamification Market Report and Forecast 2024-2032

Global Healthcare Gamification Market Outlook

The global healthcare gamification market size was valued at USD 10.29 billion in 2023, driven by the increasing technical advancements and integration of AI technologies in healthcare sector across the globe. The market size is anticipated to grow at a CAGR of 13.1% during the forecast period of 2024-2032 to achieve a value of USD 31.25 billion by 2032.

Healthcare Gamification: Introduction

Gamification refers to the process of converting a regular process into something more engaging and persuasive. It has been introduced to most of the major fields across the globe, including technical, business, education, and travel, among others. The sole purpose of gamification is to increase the convenience and engagement in understanding a process. It has multiple uses in the healthcare sector as well, such as more engaging healthcare apps for availing the healthcare facilities, self-management, telehealth programs, and medical adherence. Gamification in healthcare sector is patient centric and revolves mostly around the patient's requirements and convenience.

Gamification is introduced in the healthcare industry to improve patients’ engagement in their own healthcare regimen to remind the patient when to take medicines and/or remind them of their appointments with their healthcare provider. There are multiple benefits of gamification in healthcare industry, such as improved patient engagement, especially for patients with diseases like Alzheimer’s disease. A large amount of relevant patient data is collected with the help of these gamified healthcare apps.

Patients are also encouraged to give personalized feedback, which results in the development of more personalized products. These gamified apps are used for multiple purposes in healthcare industry, such as improved health, physical therapy, better education of healthcare professionals and staff members assisting them. Patient engagement is increased with the use of attractions such as reward points and competing leaderboards, among others.

Global Healthcare Gamification Market Analysis

The increasing prevalence of chronic diseases and the adoption of unhealthy and sedentary lifestyle changes is expected to drive the healthcare gamification market growth. The increasing technological development in the healthcare sector has also aided the growth of the market. The increased integration of artificial intelligence and machine learning technologies can collect the user data and personalize the experience for improved engagement.

Additionally, with the increased adoption of artificial intelligence (AI) by the healthcare companies, there is a rising competition emerging in the field as companies are trying to launch their own apps with much better user experience, contributing to the global healthcare gamification market development.

Global Healthcare Gamification Market Segmentations

Market Breakup by Type

• Exercise Games

• Serious Games 

• Casual Games

Market Breakup by Application

• Education

• Therapeutics 

• Prevention 

• Fitness

• Others

Market Breakup by End User

• Enterprise Based

• Consumer Based

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Healthcare Gamification Market Overview

The increasing adoption of fitness apps as they make it easy to keep track of energy an also provides where connecting with a healthcare professional or trainer is easy and feasible and convenient. The gamification is also increasingly being used in physiotherapy treatments, and mental illness where engaging patient's mind somewhere to improve their focus is necessary is driving the market growth as well. With the help of gamification, the diabetic care is also improved as data tracking of factors such as insulin levels, blood sugar, food intake the amount of sugar in the food is all tracked with help of advanced devices and the gamified app is synchronized to suggest the patient with more personalized regimes or food options, among others.

Healthcare Gamification Market Share by Region

North America has been leading the global market owing to the increased availability of advanced technological software and healthcare infrastructures to support the development of gamification in the healthcare sector.

Global Healthcare Gamification Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

• Fitbit Inc.

• Microsoft

• Akili Interactive Labs

• Ayogo Health Inc.

• Bunchball Inc

• Hubbub Health 

• EveryMove 

• Mango Health 

• Nike 

• CogniFit

Key Highlights of the Report