Report Overview

The global hand dryer market reached approximately USD 1246.97 million in 2023. The market is projected to grow at a CAGR of 12.40% between 2024 and 2032, reaching a value of around USD 3570.68 million by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • The shift towards sustainability and reducing paper waste is driving the adoption of hand dryers.
  • Innovations such as high-speed drying, energy efficiency, HEPA filters, and antimicrobial technology are enhancing the appeal of hand dryers, thereby augmenting the growth of the hand dryer market.
  • The Asia Pacific region is expected to experience significant growth due to urbanisation and infrastructure development.

Hand Dryer Market Trends

Eco-friendly, energy-efficient hand dryers with sleek designs are trending in high-end establishments.

Eco-friendly solutions

There is a growing emphasis on sustainability and reducing environmental impact, therefore energy-efficient and low-emission hand dryers are becoming more popular, hence shaping new trends in the hand dryer market.

Design and aesthetics

As hand dryers become more common in high-end establishments, there is a trend toward sleeker, more modern designs that complement the aesthetics of the space.

Industry News

August 2023

Excel Dryer announced that it has expanded its product line with electrostatic HEPA filtration, now available in the expanded ThinAir® Hand Dryer series, which is surface-mounted and compliant with ADA standards.

December 2021

The hand-dryer manufacturer Airdri, announced the launch of a child-friendly hand dryer called Kiddi Quad.

Historical Market Analysis

Traditional challenges with hand dryers included high energy consumption, high noise levels, slow times to dry, and hygiene. Key players overcame these traditional challenges through developing energy-efficient models that reduce operation cost and impact on the environment, thereby boosting the hand dryer demand. Touchless technology addresses the hygiene concerns that have marred the use of hand dryers as they minimise direct contact with the hands. Jet hand dryers were developed to reduce the time taken in drying as well as the noise levels. Of course, brands like Dyson and Excel Dryer also invested in designing more advanced product lines that included faster and quieter, more efficient hand dryers for a range of commercial usages.

Opportunities in the Hand Dryer Market

Eco-friendly, stylish, feature-rich hand dryers with smart tech and antimicrobial features are trending.

Eco-friendly solutions

There is a growing emphasis on sustainability and reducing environmental impact, therefore energy-efficient and low-emission hand dryers are becoming more popular.

Design and aesthetics

As hand dryers become more common in high-end establishments, there is a trend toward sleeker, more modern designs that complement the aesthetics of the space, bolstering the hand dryer market opportunities.

Development of hand dryers with advanced features

The new developments include the introduction of hand dryers with HEPA filters, adjustable heat control and speed, and antimicrobial technology.

The adoption of smart features

Some hand dryers are equipped with smart features like Wi-Fi connectivity and real-time monitoring, allowing for remote management and maintenance.

Market Dynamics

Rise in Hand Dryer integration in the cloud environment

The market has seen several new developments aimed at enhancing hygiene, efficiency, and user experience. These developments are expected to address the concerns related to the excessive noise, drying time, and proper hygiene provided by these devices. For instance, high-efficiency particulate air (HEPA) filters are being integrated into hand dryers to remove airborne bacteria and viruses from the air before it is blown onto the hands which results in cleaner air and reduces the spread of germs, making the hand-drying process more hygienic. Hence shaping the hand dryer market dynamics and trends.

Key players in the hand dryer market are readily making efforts to integrate innovative features into their products to enhance their capabilities. Excel Dryer, a leading manufacturer of hand dryers, announced an expansion of its product line in August 2023 to include advanced electrostatic HEPA filtration. The inclusion of electrostatic HEPA filtration in the ThinAir® Hand Dryers is a significant upgrade, as it enhances the efficiency of air filtration by effectively capturing particles, including bacteria and viruses, from the air.

Growth Drivers

Energy-efficient, low-emission hand dryers are gaining traction due to sustainability and eco-friendly goals.

The growing demand in sustainability goals will be a niche driver for the hand dryer industry. Sustainability goals are becoming a part of governments and businesses, and thus, those hand dryers minimising energy consumption and carbon footprints find their way, driving the growth of hand dryer market. Dryers with low wattage motors and using environmentally friendly material find markets in sectors and consumers who value green building certifications and corporate initiatives in sustainability.

Market Restraints

High costs, low awareness, resistance to change, and maintenance concerns hinder market growth.

  • High initial installation costs for advanced, energy-efficient hand dryer models, thus leading to significant hand dryer market challenges. 
  • Limited consumer awareness regarding the benefits of touchless or eco-friendly hand dryers.
  • Resistance to change from traditional paper towels to hand dryers in certain industries.
  • Concerns over the durability and maintenance requirements of high-tech hand dryers in high-traffic areas.

Hand Dryer Industry Segmentation

“Hand Dryer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

On the basis of product, the market can be divided into the following:

  • Hot Hand Dryers
  • Jet Hand Dryers

On the basis of operation, the market can be divided into the following:

  • Push Button Hand Dryer
  • Automatic Hand Dryer

On the basis of mounting technique, the market can be divided into the following:

  • Surface Mounted
  • Wall Mounted

On the basis of end use, the market can be divided into the following:

  • Hotel
  • Hospitals and Clinics
  • Food Processing and Service Industry
  • Commercial Complexes
  • Office Buildings
  • Others

Based on region, the market can be segregated into:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Hand Dryer Market Share

By Product Analysis

Hot hand dryers offer affordability; jet hand dryers provide speed, energy efficiency, and hygiene.

Hot hand dryers are widely used mainly because they are cost-efficient, dependable, and always consistent in giving the same results for any given commercial use. They offer great cost-effective ways of installing public hand dryers in restrooms for business uses. Jet hand dryers are increasingly being used because of high-speed drying and their efficiency in energy usage. Their touchless features, faster time to dry, and low noise levels make them stand at the best machines with regards to safety and convenience in all environments.

Market Analysis by Operation

Surface-mounted hand dryers offer flexibility; wall-mounted models provide durability and space-saving solutions.

Hand dryers mounted on the surface are excellent for use in limited wall space, offering flexibility in installation on various surfaces like countertops or cabinets. It can be mounted on either countertops or cabinets, thereby giving great flexibility in installation. The overall preference of these hand dryers tends to be smaller or even temporary areas. As per hand dryer market analysis, hand dryers mounted on the wall are more commonly used in commercial places. They are generally directly mounted on the wall, so as to provide a much more permanent solution that is very space saving and durable with access, particularly in heavily used public restrooms and office buildings.

Mounting Technique Insights

Demand for wall mounted hand dryers will likely increase due to their cost-effectiveness and space-saving design.

Wall mounted hand dryers are expected to account for a significant market share. These dryers can be mounted to a variety of walls including tiled, concrete, drywall, and brick walls, among others. They are also equipped with a high-speed motor and can be easily installed in compact spaces. The wall-mounted hand dryers are also more energy efficient as compared to their surface-mounted counterparts, supporting the segment growth. By using a wall-mounted hand dryer, users can avoid physical contact with surfaces, reducing the risk of germ transmission and some models also come with touchless sensors for enhanced hygiene.

Surface mounted segment is anticipated to grow at a steady rate in the hand dryer market. These hand dryers are often chosen for their robust construction and durability. Surface-mounted hand dryers are typically used in high-traffic areas where the hand dryer needs to withstand heavy usage.

By End Use Analysis

Commercial complexes maintain their dominance in the market due to the rising installation of hand dryers in these area’s restrooms due to the high usage.

Commercial complexes hold the highest share of the hand dryer market. Commercial complexes include shopping malls, entertainment centres, airports, and other public spaces that experience high foot traffic. As per hand dryer industry analysis, the frequent use of restrooms in these areas necessitates the installation of hand dryers for hygiene and convenience.

Office buildings are also expected to witness significant growth in the market in the coming years. Office buildings, especially those in urban areas, have a large number of employees and visitors who use the restrooms daily. Hand dryers are preferred in these settings for their cost-effectiveness and ease of maintenance compared to paper towels.

Hand Dryer Market Regional Insights

North America Hand Dryer Market Opportunities

In the North America hand dryer market, opportunities are emerging from the growing demand for sustainable, touchless technologies in commercial and public spaces. Increasing environmental awareness is driving the adoption of energy-efficient hand dryers that reduce paper waste and lower operational costs. Healthcare and hospitality sectors are particularly keen on touchless and hygienic solutions, boosting demand. Additionally, advancements in smart hand dryers with features like HEPA filtration and IoT connectivity present new growth avenues for manufacturers targeting modern, eco-conscious consumers.

Europe Hand Dryer Market Dynamics

Smart hand dryers are a key dynamic in the European market, featuring advanced digital capabilities such as energy monitoring, adjustable drying speeds, and mobile app integration for maintenance tracking. Leading brands like Dyson are driving this trend, offering products that enhance efficiency and sustainability. These innovations align with growing consumer demand for eco-friendly, data-driven solutions. As businesses and public facilities prioritize energy conservation and hygiene, smart hand dryers are gaining traction across Europe, reshaping commercial restroom environments.

Asia Pacific Hand Dryer Market Trends

Urban middle-class consumers in the Asia Pacific region are a key demographic driving the hand dryer market. As urbanisation accelerates, there is a rising demand for hygienic, energy-efficient solutions in public and commercial spaces. This demographic, increasingly focused on sustainability and convenience, is fueling the adoption of advanced hand dryers, particularly those with touchless and eco-friendly features. Growing awareness of hygiene standards in sectors like hospitality and healthcare further supports market growth across urban centres in the region.

Latin America Hand Dryer Market Insights

In the Latin America hand dryer market, a key trend is the integration of HEPA filtration technology in hand dryers. This new feature is gaining traction due to increasing concerns about hygiene and air quality. Hand dryers equipped with HEPA filters effectively trap bacteria and viruses, ensuring cleaner air and enhanced safety. For instance, brands like Dyson have introduced models with advanced filtration, which are being adopted by commercial establishments and healthcare facilities across Latin America, boosting market growth.

Middle East and Africa Hand Dryer Market Drivers

The Middle East and Africa (MEA) hand dryer market is driven by government initiatives aimed at improving public health and promoting sustainability. For example, Saudi Arabia’s Vision 2030 focuses on eco-friendly infrastructure, encouraging the adoption of energy-efficient solutions like hand dryers. Additionally, increasing regulations on hygiene in public spaces, as seen in UAE's health and safety guidelines, are pushing businesses to replace paper towels with more sanitary and environmentally friendly alternatives. These factors are boosting market demand across the region.

Competitive Landscape

The hand dryer market players are concentrating on product innovation, efficiency in energy utilisation, and hygiene features to make utmost profits. This kind of hand dryer has faster drying times, greater energy efficiency, and advanced technologies that are attractive for the consumer led by awareness over environmental concerns as well as health factors. Other critical expansion strategies by the hand dryer companies are its entry into new markets and provision of customised solutions for businesses. It is also investing in strategic collaborations with commercial businesses to propel market presence and sales growth.

Key Market Players

Key industry leaders in this market are:

Mitsubishi Electric Corporation, headquartered in Tokyo, Japan, is an electronics and electrical equipment manufacturing company that is known for providing automotive equipment, air conditioning systems, and semiconductors and devices, among others.

American Specialties, Inc. is one of the leading manufacturers of toilet partitions, hand dryers, lockers and visual display products, and commercial washroom accessories.

Panasonic Corporation, headquartered in Osaka, Japan, is an appliance, electrical, and electronics manufacturing company known for providing a wide range of integrated solutions across food service, personal care, and automotive sectors.

Dyson Group is a multinational technology company founded in 1991. The company initially focused on developing vacuum cleaners but has since expanded its product range to include hand dryers, among others.

Other hand dryer market key players include Excel Dryer Inc., Bobrick Washroom Equipment, Inc., Hokwang Industries Co. Ltd, Palmer Fixture, Mediclinics S.A. (Saniflow Corporation), Zurn Group (World Dryer), and Euronics Industries Pvt Ltd, among others.

Recent Developments

March 2024

Mitsubishi Electric Corporation, a prominent player in the hand dryer market, announced a collaboration with Nozomi Networks Inc. to jointly focus on initiatives related to operational technology (OT) security.

February 2024

Panasonic, a key provider of hand dryers, announced that it has entered into a capital and business alliance agreement with INNOVA.

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Hand Dryer Market Report Snapshots

Hand Dryer Market Size

Hand Dryer Market Growth

Hand Dryer Market Trends

Hand Dryer Market Share

Hand Dryer Companies

Hand Dryer Market Regional Analysis

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached a value of approximately USD 1246.97 million in 2023.

The market is projected to grow at a CAGR of 12.40% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 3570.68 million by 2032.

The major market drivers include rising concerns about contaminants and harmful bacteria and energy efficient and easy to install nature of the hand dryers.

The key trends fuelling the growth of the market include increased adoption by commercial complexes and food service sector and development of hand dryers with advanced features.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The end uses of hand dryers include hotel, hospitals and clinics, food processing and service industry, commercial complexes, and office buildings, among others.

The major players in the market are Mitsubishi Electric Corporation, American Specialties, Inc., Panasonic Corporation, Excel Dryer Inc., Bobrick Washroom Equipment, Inc., Hokwang Industries Co. Ltd, Dyson Group, Palmer Fixture, Mediclinics S.A. (Saniflow Corporation), Zurn Group (World Dryer), and Euronics Industries Pvt Ltd, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Operation
  • Mounting Technique
  • End Use
  • Region
Breakup by Product
  • Hot Hand Dryers
  • Jet Hand Dryers
Breakup by Operation
  • Push Button Hand Dryer
  • Automatic Hand Dryer
Breakup by Mounting Technique
  • Surface Mounted
  • Wall Mounted
Breakup by End Use
  • Hotel
  • Hospitals and Clinics
  • Food Processing and Service Industry
  • Commercial Complexes
  • Office Buildings
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Mitsubishi Electric Corporation 
  • American Specialties, Inc. 
  • Panasonic Corporation 
  • Excel Dryer Inc. 
  • Bobrick Washroom Equipment, Inc. 
  • Hokwang Industries Co. Ltd 
  • Dyson Group 
  • Palmer Fixture 
  • Mediclinics S.A. (Saniflow Corporation) 
  • Zurn Group (World Dryer) 
  • Euronics Industries Pvt Ltd  
  • Other

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