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Repair hand creams are high in demand, driven by their healing and hydrating properties
Repair hand creams, such as Neutrogena Norwegian Formula Hand Cream, are formulated with ingredients like glycerin, shea butter, and vitamins to deeply moisturise and repair extremely dry and chapped hands. These creams create a protective barrier to prevent dehydration and skin damage.
Anti-aging hand creams, like Olay Age Defying Anti-Wrinkle Replenishing Hand Cream, target signs of aging on the hands, such as fine lines and loss of elasticity. These creams often contain hyaluronic acid, collagen, peptides, and antioxidants to improve skin texture and firmness. As per hand cream market analysis, the demand for anti-aging hand creams is driven by the increasing focus on skincare and beauty routines, especially among the aging population.
Whitening hand creams, exemplified by NIVEA Extra White Repair & Protect Hand Cream, are designed to brighten, and even out skin tone on the hands. Formulated with ingredients like vitamin C, kojic acid, or licorice extract, these creams help reduce the appearance of dark spots and discolouration. The popularity of whitening hand creams is influenced by the desire for radiant and flawless-looking skin.
Female segment holds a significant market share due to their increasing focus on skincare routines
The female segment accounts for the largest hand cream market share, driven by the growing population of working women and their purchasing power for skincare products. Women are major consumers of hand cream products, particularly premium and specialised variants, as they prioritise skincare and beauty routines. The segment is expected to continue growing due to the increasing awareness of hand care through social media and the demand for a variety of hand cream options tailored to different skin needs.
The male demographic, however, is expected to grow at a notable rate, driven by the increasing availability of hand creams specifically formulated for men and the rising trend of men incorporating skincare products into their daily routines. Companies are introducing hand creams with masculine scents, non-greasy textures, and targeted benefits like hydration and repair to cater to the evolving preferences of male consumers.
Hand Cream Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the hand cream market reached an approximate value of USD 424 million.
The market is expected to grow at a CAGR of 5.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to USD 713.51million by 2032.
The major drivers of the market include the increasing number of working women, the growing utilisation of hand cream after washing and sanitising hands, and the increasing demand for personal care products with natural ingredients like aloe vera and honey.
Key trends aiding market expansion include the manufacturer’s growing focus on sustainable methods, rise of e-commerce, and the incorporation of fruity smell and fresh notes in hand creams to target potential customers.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Based on product, the market is divided into repair hand cream, anti-ageing hand cream, whitening hand cream, and overnight hand cream, among others.
The major demographics considered in the market report are female and male.
The significant distribution channels of the product are hypermarkets and supermarkets, beauty salons, speciality stores, pharmacies and drug stores, and online, among others.
Key players in the market are Beiersdorf AG, The Avon Company, Johnson & Johnson Services, INC. (J&J), L'Oreal SA, and Unilever Plc, among others.
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