Global Hand Cream Market Report and Forecast 2024-2032

Hand Cream Market Size

The global hand cream market reached a value of USD 424 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 5.9% to reach USD 713.51 million by 2032.

Hand Cream Market Outlook

• Key market drivers include growing utilisation of hand cream after washing and sanitising hands and rising demand for skin care products with natural ingredients like aloe vera and honey.

• As per industry reports, L'Occitane's shea butter hand cream for women is one of the best-selling products worldwide, with one being sold every 3 seconds.

• As per industry reports, in 2019, the number of people aged 60 years and older was 1 billion, which is expected to increase to 1.4 billion by 2030 and 2.1 billion by 2050. Due to this, the demand for anti-ageing hand creams is likely to rise significantly.

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Hand Cream Market Growth

Hand cream is a skin care product designed to moisturise hands and keep them soft, smooth, and hydrated for a longer period. Anti-ageing hand creams, whitening hand creams, overnight hand creams, repair hand creams, and other varieties of hand creams are available in the market. Furthermore, they are widely available in different flavours and fruity fragrances to target potential customers.

The growing consumer inclination towards natural and organic ingredients is stimulating hand cream market expansion. Additionally, lifestyle changes and increased consumer awareness regarding the necessity of moisturising hands after handwashing or sanitisation are significant factors driving the demand for hand creams globally.

Key Trends and Developments

Consumer inclination towards natural and organic ingredients, increasing popularity of anti-aging and repair hand creams, and rise of online sales channels are boosting the hand cream market growth

May 2024

Avon Worldwide has launched the Anew Skin Power Renewal Cream, a new skincare product which can improve skin’s elasticity, firmness, and strength in just a week. This cream is part of Avon's commitment to innovation and delivering high-quality beauty products.

April 2024

Beiersdorf has entered a multi-year partnership with Rubedo Life Science to develop a breakthrough anti-aging solution for different skin care products. This partnership combines Beiersdorf's leadership in skin care innovation with Rubedo's expertise in targeting cellular senescence.

March 2024

L'Oréal Groupe has introduced Melasyl, a proprietary molecule designed to address localised pigmentation issues like age spots, wrinkles, and post-acne marks. Clinical trials have proven the safety and efficacy of Melasyl formulations in improving skin tone.

June 2023

Beiersdorf has introduced more environmentally friendly formulas and packaging for its NIVEA Sun care products. The company has also launched an innovative refill jar concept for its Eucerin brand. These efforts are part of Beiersdorf's commitment to reducing its scope 1, 2, and 3 emissions by 30% in absolute terms by 2025.

Increasing demand for natural and organic ingredients

Brands like Burt's Bees and The Body Shop have gained popularity for their hand creams containing natural ingredients like shea butter, almond oil, and botanical extracts. This trend has led manufacturers to focus on developing products with natural formulations.

Popularity of anti-ageing and repair hand creams

The increasing popularity of anti-ageing and repair hand creams has positively shaped the hand cream market outlook. Brands like Olay and Neutrogena have introduced specialised hand creams containing ingredients like retinol, collagen, peptides, and ceramides to address fine lines, wrinkles, and skin elasticity.

Rise of online sales channels

The market is also witnessing a shift towards online sales channels. Companies like L'Occitane and Bath & Body Works have expanded their online presence, offering a wide range of hand creams through their websites and e-commerce platforms.

Rising emphasis on sustainability and eco-friendly packaging

The market is experiencing a growing emphasis on sustainability and eco-friendly packaging. Brands like Aveda and Lush are leading the way by using recycled materials and biodegradable packaging for their hand cream products. Some companies, such as The Body Shop, offer refillable hand cream containers to reduce plastic waste.

Hand Cream Market Trends

A prominent trend in the hand cream business is the growing consumer preference for hand creams that contain healthy and organic components, such as herbs and essential oils, to repair and moisturise skin naturally. For example, aloe-based hand creams, which are manufactured using aloe vera gel with very few preservatives, provide deep moisturisation to the hands. In addition, the growing innovations by the manufacturers and the inclusion of fresh, fruity, nutty, and gourmand fragrances are expected to be a major driver for the hand cream market development.

As the number of working women rises across the world, so does their spending power. As a result, the working women population is expected to serve as a primary driver for the hand cream industry growth. This is because women are the major consumers of personal care products and cosmetics, thereby resulting in increased utilisation of hand creams.

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Hand Cream Industry Segmentation

The EMR’s report titled “Hand Cream Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Repair Hand Cream

• Anti-Aging Hand Cream

• Whitening Hand Cream

• Overnight Hand Cream

• Others

Market Breakup by Demographics

• Female

• Male

Market Breakup by Age Group

• Generation X

• Baby Boomers

• Millennials

• Generation Z

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets

• Beauty Salons

• Specialty Stores

• Pharmacies and Drug Stores

• Online

• Others

Market Breakup by Region

• North America

• Europe 

• Asia Pacific 

• Latin America 

• Middle East and Africa

Hand Cream Market Share

Repair hand creams are high in demand, driven by their healing and hydrating properties

Repair hand creams, such as Neutrogena Norwegian Formula Hand Cream, are formulated with ingredients like glycerin, shea butter, and vitamins to deeply moisturise and repair extremely dry and chapped hands. These creams create a protective barrier to prevent dehydration and skin damage.

Anti-aging hand creams, like Olay Age Defying Anti-Wrinkle Replenishing Hand Cream, target signs of aging on the hands, such as fine lines and loss of elasticity. These creams often contain hyaluronic acid, collagen, peptides, and antioxidants to improve skin texture and firmness. As per hand cream market analysis, the demand for anti-aging hand creams is driven by the increasing focus on skincare and beauty routines, especially among the aging population.

Whitening hand creams, exemplified by NIVEA Extra White Repair & Protect Hand Cream, are designed to brighten, and even out skin tone on the hands. Formulated with ingredients like vitamin C, kojic acid, or licorice extract, these creams help reduce the appearance of dark spots and discolouration. The popularity of whitening hand creams is influenced by the desire for radiant and flawless-looking skin.

Female segment holds a significant market share due to their increasing focus on skincare routines

The female segment accounts for the largest hand cream market share, driven by the growing population of working women and their purchasing power for skincare products. Women are major consumers of hand cream products, particularly premium and specialised variants, as they prioritise skincare and beauty routines. The segment is expected to continue growing due to the increasing awareness of hand care through social media and the demand for a variety of hand cream options tailored to different skin needs.

The male demographic, however, is expected to grow at a notable rate, driven by the increasing availability of hand creams specifically formulated for men and the rising trend of men incorporating skincare products into their daily routines. Companies are introducing hand creams with masculine scents, non-greasy textures, and targeted benefits like hydration and repair to cater to the evolving preferences of male consumers.

Leading Companies in the Hand Cream Market

Market players are focused on new product launches and continuous innovation to strengthen their market position and drive value sales

Beiersdorf AG, founded in 1882 and headquartered in Hamburg, Germany, is a leading manufacturer and retailer of personal-care products and pressure-sensitive adhesives. The company's diverse portfolio includes well-known brands such as Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa S.E. (Tesa tape), and Coppertone.

The Avon Company, established in 1886 and based in New York, United States, is one of the world's largest direct-selling beauty, household, and personal care companies. Unlike traditional retail models, Avon utilises a network of salespeople, brochures, and mailouts to advertise and sell its products.

Johnson & Johnson Services, INC. (J&J) was founded in 1886 and is headquartered in New Jersey, United States. The company's focus on self-care, skin health and beauty, and essential health products has led to the development of popular skincare brands such as Neutrogena, Aveeno, and Clean & Clear.

L'Oreal SA, established in 1909 and based in Clichy, France, is a multinational cosmetics company that produces makeup, skincare, fragrance, and hair care products. The company's extensive portfolio includes well-known brands like L'Oreal Paris, Garnier, Maybelline New York, Lancôme, Kiehl's, and NYX Professional Makeup.

Other hand cream manufacturers in the market include Unilever Plc, among others.

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Hand Cream Market Analysis by Region

The Asia Pacific to provide significant growth opportunities to the market due to the presence of several hand cream companies

The Asia Pacific accounted for a significant portion of the market due to the high demand for skin care products and the existence of several hand cream manufacturers in the region. In addition, the coronavirus outbreak has resulted in increased consumer awareness regarding washing and sanitising hands, which, in turn, is propelling the demand for hand creams in the region.

In North America, particularly in the United States, the demand for hand creams is driven by a large and diverse population that values personal grooming and hygiene. Brands like Bath & Body Works and Neutrogena have established a strong presence in the U.S. hand cream market, offering a variety of hand creams.

In Europe, countries like the U.K., Germany, France, and Italy are significant markets for hand creams, with brands such as L'Occitane and NIVEA being popular choices among European consumers. As disposable incomes rise in Europe, consumers are willing to invest in premium hand cream products that offer superior hydration and skin benefits.

Key Highlights of the Report

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Hand Cream Market Report Snapshots

Hand Cream Market Size

Hand Cream Market Growth

Hand Cream Market Trends

Hand Cream Market Share

Hand Cream Companies

Hand Cream Market Regional Analysis