Global Halal Food Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Halal Food Market Overview

Halal food, which is allowed under Islamic law, provides various advantages. It promotes health and hygiene through stringent quality controls and excludes harmful additives. Moreover, halal practices prioritize humane treatment of animals and encourage sustainable sourcing, benefiting the environment and local communities, thus driving demand of the halal food market. In October 2024, Nestlé Malaysia introduced the world’s first KitKat Chocolate Drink, offering the iconic KitKat experience in every sip. Made locally in Shah Alam, the drink utilised 100% sustainably sourced cocoa and received HALAL certification from JAKIM, reflecting the “Buatan Malaysia” spirit.

The halal food market dynamics and trends are being influenced owing to inclusivity by serving diverse populations and offering a wide array of flavors from different cultures. For Muslims, halal food meets religious obligations, bringing spiritual fulfillment and peace. Sharing halal meals also reinforces community ties, enhancing social connections among adherents. In India, halal certifications are issued by private organizations and Islamic bodies, with notable certifying entities including Halal India Pvt Ltd and Jamiat Ulama-i-Hind Halal Trust.

Halal Food Market Growth

The global Muslim population is expected to reach nearly 2 billion by 2030, driving demand for halal products. Increasing recognition of halal food's ethical sourcing and quality, along with perceptions of health benefits, further expands halal food market opportunities and aligns with the rising interest in clean, ethical eating. In September 2023, Unilever launched a new line of ethically sourced halal-certified sauces under its Knorr brand. This range focuses on sustainability and quality, aiming to meet the growing demand for responsible food choices among consumers.

Increased international trade and investments in halal certification have increased accessibility to halal products globally. The market has diversified beyond traditional items to include snacks, beverages, and plant-based options. Additionally, the growth of e-commerce has made it easier for consumers to find and purchase certified halal products. In 2022, the U.S. halal food export market reached approximately USD 1.5 billion, according to USDA reports. This growth of the halal food industry was fueled by rising demand from both domestic consumers and international markets.

Key Trends and Developments

Halal Food Market Trends

Globalisation and migration have played a key role in expanding the market, particularly in non-Muslim-majority countries. As Muslim populations grow due to migration, especially in countries such as the United States, Canada, the United Kingdom, and Australia, the demand for halal food products has increased significantly. As per industry reports, the Muslim population is growing at an accelerated rate, and will more than double from an estimated 3.45 million in 2017 to an estimated 8.1 million in 2050. Meanwhile, Muslims are expected to surpass Jews as the second-largest religious group, which will further fuel the demand for halal food products. 

Also, non-Muslim-majority countries are seeing a rise in halal food availability in supermarkets, restaurants, and foodservice outlets. As more retailers and food manufacturers cater to this demographic, the market is benefitting from increased accessibility and visibility, creating new market opportunities. The halal food market is no longer confined to Muslim-majority countries but is becoming a mainstream segment globally.

Market Restraints

The halal food market faces several key restraints, including a lack of standardisation in certification processes, which confuses consumers and manufacturers. Limited awareness of halal benefits among non-Muslims hampers market expansion. Higher production costs due to stricter guidelines make halal products less competitive. Supply chain challenges complicate operations, while cultural sensitivities can limit marketing effectiveness. 

Regulatory barriers vary by country, adding complexity for exporters. Competition from non-halal products and consumer misconceptions about halal practices further challenge growth. Addressing these issues through collaboration, education, and clear communication is essential for the halal food market development.

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Halal Food Industry Segmentation

Halal Food Market Share

Market Analysis by Product

Halal meat, poultry, and seafood adhere to strict hygiene and quality standards, ensuring fresher, safer food that promotes health. Ethical sourcing emphasises humane treatment of animals, appealing to consumers focused on animal welfare. For Muslims, these products fulfill dietary laws, while also attracting non-Muslims interested in ethical eating. The rising demand presents significant growth opportunities in the halal food market for businesses targeting health-conscious consumers. In November 2023, Deli Halal introduced a new line of halal-certified sliced meats. The Kansas-based producer of halal-certified meat and cheese products announced that it launched this line to mainstream supermarket chains, including Giant Food Stores and Stop & Shop Supermarkets, across New England and much of the East Coast.

Halal-certified fruits and vegetables provide essential nutrients, vitamins, and minerals, contributing to a balanced diet and overall well-being. Many producers use sustainable farming practices, appealing to environmentally conscious consumers, thus positively impacting the halal food industry revenue. The halal certification fosters inclusivity by catering to both Muslim and non-Muslim shoppers seeking healthy, ethically sourced options. Transparency in the certification process builds trust and confidence in food choices within the halal market. In mid-2023, Sustainable Farms introduced a range of halal-certified organic fruits and vegetables. This certification guarantees that the products adhere to halal standards, attracting health-conscious and ethically minded consumers seeking responsibly sourced produce.

Market Analysis by Distribution Channel

Traditional retailers in the halal food market benefit from established trust within local communities, understanding cultural needs, and offering personalized service. Their active community engagement reinforces commitment and fosters consumer loyalty, ensuring customers feel assured about the authenticity and quality of the halal products they purchase. Retailers such as "Al-Madina Halal Grocery" and "Khalil's Halal Meats" provide a diverse selection of halal items, including spices, snacks, and fresh fruits and vegetables. Additionally, specialty stores like "Mezban" and "Halal World" exclusively offer halal products, catering to a wide range of consumer preferences.

Online retailers boost the halal food demand growth by providing convenient access to products from home, offering a wider selection than physical stores. They facilitate price comparisons, increase awareness of halal standards through targeted marketing, and cater to busy lifestyles with home delivery options, making shopping easier for consumers. HalalGuys offers online ordering for their renowned halal street food, while Zabihah helps users locate halal restaurants and shop for halal products. Saffron Road provides a variety of halal-certified frozen meals and snacks.

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Halal Food Market Regional Insights

Europe Halal Food Market Analysis

Europe is witnessing a notable increase in the halal food demand, particularly in Germany, Italy, and France. Halal food caters to the dietary needs of Europe's growing Muslim population, promoting inclusivity in culinary offerings and expanding market opportunities. KFC began offering halal chicken in several European countries, including the Netherlands and Germany, in late 2023, aiming to meet growing consumer demand.

North America Halal Food Market Trends

The North American halal food market value is poised for significant growth, driven by leading brands like Saffron Road, The Halal Guys and Al-Safa. The halal food market boosts economic growth by generating jobs in production and retail, while also fostering innovation through the creation of new products and flavors, appealing to a wider audience. The Halal Guys announced the opening of multiple new locations in major U.S. cities in late 2023, further popularising their halal platters and sandwiches while providing online ordering options.

Asia Pacific Halal Food Market Insights

In India, brands such as Al-Baik and Zabiha highlight the growing halal food market share in the Asia-Pacific region. Halal food in India meets Islamic dietary laws, catering to the Muslim population while ensuring quality and safety through strict standards, appealing to a wider audience. In September 2023, Meatzza launched a new range of halal-certified frozen meat products, which included kebabs and ready-to-cook options, designed to offer convenience while ensuring quality.

Latin America Halal Food Market Analysis

Key markets in the region include Brazil, Mexico, and Argentina, where there is significant demand for halal food market. In September 2024, Alimentos Halal Mexico launched a new line of halal-certified snacks and meat products. Targeting both Muslim and non-Muslim consumers, this initiative seeks to expand the availability of halal options, promoting inclusivity and ethical sourcing in the Latin American market.

Middle East and Africa Halal Food Driving Factors

The African halal food market is experiencing growth, particularly in Egypt, Ethiopia, and Morocco. Halal food enhances trade relations with countries with established markets, creating export opportunities for African producers. It also strengthens community ties among consumers, fostering social cohesion and shared cultural experiences. In September 2023, Al-Falah Foods launched a variety of halal-certified frozen meals and snacks in Kenya, targeting consumers looking for convenient halal meal options.

Innovative Startups in the Halal Food Market

Innovative startups in the market for halal food offer numerous benefits, including diverse product offerings that cater to evolving consumer preferences. They emphasise health and wellness through ethically sourced ingredients and leverage technology to enhance production and customer experience. By challenging traditional players, these startups foster competition, leading to better quality and pricing. They also focus on cultural relevance, creating products that resonate with specific communities, and prioritize sustainability in sourcing and packaging. Additionally, their engagement with local communities builds brand loyalty, while effective marketing strategies increase awareness of halal standards and benefits, driving growth of the halal food industry. 

Plant-Based Halal Foods (2024): This startup introduced a range of plant-based halal alternatives to traditional meat products. By focusing on ethical sourcing and sustainability, it aims to cater to the rising demand for vegetarian and vegan options among Muslim consumers and health-conscious individuals.

Halal Meal Kits (2023): Launched to simplify meal preparation, this innovative startup offers halal meal kits with pre-portioned ingredients and easy-to-follow recipes. It targets busy consumers looking for convenient yet authentic halal dining experiences at home, ensuring quality and adherence to halal standards.

Competitive Landscape

Key players in the halal food market respond to the growing demand for premium products by offering a diverse range, including fresh and frozen meats, ready-to-eat meals, and specialty foods. They prioritize strict halal standards and quality control, ensuring ethical sourcing and processing. With a commitment to innovation and customer satisfaction, these companies serve both retail and foodservice sectors, aiming to meet diverse consumer needs while promoting healthy and authentic halal dining experiences.

Al Islami Foods

Based in Dubai and established in 1981, specializes in halal food products, particularly frozen and processed foods. The company is recognised for its dedication to quality and authenticity, catering to the dietary needs of Muslims and health-conscious consumers worldwide, ensuring accessible and safe food options.

QL Foods Sdn Bhd

Founded in 1987 and headquartered in Malaysia, it is a prominent producer of halal food, focusing on seafood, ...

Nestlé S.A.

Established in 1866 and headquartered in Vevey, Switzerland, is a global leader in food and beverage. The comp...

DagangHalal Sdn. Bhd.

Founded in 2014 and located in Malaysia, operates a halal e-commerce platform that connects consumers with cer...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the halal food market report are Cargill Inc. and Tahira Foods Ltd. among others.