Global Hair Spray Market Report and Forecast 2024-2032

Global Hair Spray Market Size

The global hair spray market reached approximately USD 11.44 billion in 2023. The market is projected to grow at a CAGR of 7.2% between 2024 and 2032, reaching a value of around USD 21.55 billion by 2032.

Key Takeaways

• Reportedly, one-third of customers in the US style their hair once a week, with hair spray being the most common hair styling product.

• In 2022, the UK boasted more than 48,000 hair and beauty businesses, a 5% rise from the previous year.

• Nearly 35 million men and 21 million women experience hair loss worldwide whereas male pattern boldness impacts up to 1 in every 2 men over 40 years of age.

Polymers are used to create hair sprays that form an invisible hair net when sprayed on hair. The spray coats hair strands in a lightweight film, connects individual hair fibres wherever they touch, and then dries out the intersections to bond and hold the hair in place.

Hairsprays contain holding ingredients that provide long-lasting hairstyles and add volume to the hair. There are two kinds of hairsprays, aerosol and non-aerosol. Aerosol hairsprays offer an even and widespread application, while non-aerosol hairsprays make use of pump-action that offers a targeted spray. Non-aerosol hairsprays carry more water and less alcohol content than the former.

Key Trends and Developments

Increasing demand for natural and chemical-free hair sprays; an upward rise in the men’s grooming; an increase in hair-related issues; and rising investments in self-care practices are the major trends impacting the hair spray market growth

Hair Spray Market Trends

Nowadays, people increasingly suffer from different hair-related issues, including baldness, alopecia, hair thinning, premature hair greying, and frizzy hair, among others. Poor nutrition, pollution, and excessive use of hair-styling tools are some of the reasons contributing to the hair health. Hence, there is a rising demand for hair spraying products that cater to several customer needs, including hair fall, hair thickening, heat protection, and hair shining.

Furthermore, haircare brands are adopting sustainable practices to manufacture their products. Manufacturers are developing products that are free from harsh chemicals such as parabens, sulphates, phthalates, and formaldehyde, aiding the hair spray market growth. For instance, “John Masters Organic Hairspray” is a 100% organic product that has derived its moisturising properties from aloe vera.

Market Segmentation

The EMR’s report titled “Global Hair Spray Industry Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Online stores dominate the hair spray market share as they facilitate convenience and ease of purchase for customers

Customers prefer online stores to purchase hair care and styling products as they offer a wide range of products to choose from and often provide additional benefits, such as discounts, seasonal deals, and coupon codes, which make the shopping experience appealing. Furthermore, online stores provide convenience to customers by offering multiple services, including pick-up and drop-off, exchange and return, and reward points.

Meanwhile, supermarkets and hypermarkets provide customers with the opportunity to purchase different types of goods under one roof. These stores offer discounted rates, and customers can buy everything from hardware to cosmetics without having to visit multiple stores. Moreover, hair-related problems are on the rise, and people are increasingly turning to hair care products with medicinal properties. Certain hair care products can only be found in drugstores and are prescribed by dermatologists and trichologists.

Competitive Landscape

Major players in the hair spray market are increasingly offering natural and organic hair spraying products

Other players in the hair spray market are Kao Corp., Godrej & Boyce Manufacturing Company Limited, Shiseido Co. Ltd., Henkel AG & Co. KGaA, Honasa Consumer Limited Ltd., and Berina Cosmetics Pvt. Ltd., among others.

Nowadays, taking care of curly hair has become a viral trend, and influencers have emerged as trendsetters, encouraging people to accept and celebrate their natural curls. Hair care brands have taken notice of this trend and have modified their product ranges accordingly. For instance, in 2022, Fix My Curls, an eco-friendly and hair care brand known for its curl-friendly products, expanded its portfolio by introducing a new product called "Ready, Set, Refresh Spray." This unique and lightweight spray detangles hair instantly and provides long-lasting curls without leaving a hard cast. The restorative spray is an ideal styling concoction for hair sensitive to protein.

Hair Spray Market Analysis by Region

North America accounts for a significant market share due to the presence of a wide range of innovative and high-quality hair care products in the US. Some of the popular hair care brands in the US are Amika, Remington, L'Oréal, Paul Mitchell, and Ouai. According to statistics, approximately 98.54 million Americans used hair spray in 2020.

Meanwhile, the Asia Pacific has witnessed a surge in the personal care industry due to trends like K-Beauty and J-Beauty. The growing skinification of hair in the region is also likely to fuel the market in the coming years.

In Europe, France is expected to dominate the hair spray market in the forecast period due to the extensive presence of high-end salon brands and the rising demand for natural and organic products. The rising sales of hair care products from e-commerce channels, increasing focus on sustainability, and the growing demand for hair spray with nourishing benefits are positively influencing the market growth in Europe.

Key Highlights of the Report