Global Hair Loss Products Market Report and Forecast 2024-2032

Global Hair Loss Products Market Outlook

The global hair loss products market size was nearly USD 10.70 billion in 2023. The market is estimated to grow at a CAGR of 8.0% during 2024-2032, to reach around USD 21.4 billion by 2032.

Key Trends in the Market

Hair loss products refer to products like hair oil, serum, conditioner, and shampoo, among others, that are used to promote the growth of hair and reduce hair loss. Such products are also used to tackle hair-related issues, such as alopecia areata, androgenetic alopecia, baldness, and telogen effluvium, among others. Typically, different types of hair loss products are available for men and women.

• The hair loss products market growth can be associated with increasing incidences of hair loss due to factors such as stress, hormonal imbalance, disturbed sleep pattern, nutritional deficiency, and heredity issues, among others. Reportedly, male pattern baldness affects approximately 50% of men, and 4 out of 5 men experience some degree of hair loss by the age of 70. For women, the numbers are different, roughly 40% experience signs of hair thinning by the age of 50. Such factors are likely to fuel the market development in the coming years.

• The growing inclination towards chemical-free and natural products and the increasing demand for hair loss products free from sulphates, synthetics, and parabens, among other chemicals, are also fuelling the hair loss products market demand.

• Increasing research and development activities by key players to develop innovative solutions that can stimulate hair growth and target hair loss are anticipated to favour the market growth. Moreover, the rising use of ingredients such as biotin, palmetto, pumpkin seed oil, and saw palmetto, among others, in hair loss products is likely to aid the market in the coming years.

Hair Loss Products Market Segmentation

On the basis of products, the market is divided into shampoos and conditioners, oils, and serums, among others. Based on gender, the market is bifurcated into men and women.

Based on distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, speciality stores, pharmacies, and online, among others. By region, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global hair loss products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• L’Oréal S.A.

• The Procter & Gamble Company

• Unilever PLC

• Taisho Pharmaceutical Holdings Co., Ltd. 

• Minimalist PTE. LTD. 

• Natura International Inc. 

• Himalaya Global Holdings Ltd. 

• Pierre Fabre S.A  

• DHI Global Europe Ltd. 

• Philip Kingsley Products Ltd. 

• Others

Market Share by Product

As per the hair loss products market analysis, hair loss oils are witnessing high popularity as they are known to stimulate blood flow to the hair follicles, promote hair growth, and provide a protective layer for heat styling tool use. Oils like rosemary, coconut, and onion are extensively used to provide strong hair and protect it from external factors like pollution.

Moreover, the development of innovative hair loss shampoo that can efficiently address hair loss, provide balanced nutrition, moisture, and oil to the sensitive scalp, and make the hair softer is further propelling the segment’s growth.

Market Share by Region

The Asia Pacific represents a significant portion of the hair loss products market share. The growing prevalence of issues such as androgenetic alopecia (AGA), coupled with poor nutrition, hormonal imbalance, and exposure to pollution due to rapid urbanisation, is surging incidences of premature balding, bald spots, and hair loss among the Asian population.

As the stigma associated with hair loss, especially among the young population, is high in Asian countries like China and South Korea, customers are increasingly investing in high-performance hair loss solutions. Key players are also launching products incorporated with ingredients like vitamins and amino acids that can strengthen hair follicles.

Competitive Landscape

L’Oréal S.A. was founded in 1909 and is headquartered in Paris, France. The French personal care company deals in cosmetics, skin care, hair care, and body care. It is a trusted brand among customers and offers a wide range of hair loss products, including Total Repair 5 shampoo, Fall Resist 3X shampoo, Fall Resist 3X conditioner, and more.

Unilever PLC was founded in 1929 and is headquartered in London, the UK. It is a British multinational company that deals in consumer goods, and some of its renowned brands include Lux, Rexona, Sunsilk, Vaseline, and more. Its hair care range includes Dove Hair Fall Rescue shampoo, which claims to reduce hair fall due to breakage by up to 98%.

Himalaya Global Holdings Ltd. is the parent company of Himalaya Wellness. The company was founded in the year 1930 and deals majorly in herbal products. It also offers a unique anti hair fall cream which includes key ingredients such as butea gum tree and climbing butea, that are known to promote scalp and hair strength.

Other players operating in the hair loss products market include The Procter & Gamble Company, Taisho Pharmaceutical Holdings Co., Ltd., Minimalist PTE. LTD., Natura International Inc., Pierre Fabre S.A, DHI Global Europe Ltd., and Philip Kingsley Products Ltd., among others.

Key Highlights of the Report