Global Hair Growth Products Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Hair Growth Products Market Regional Insights

North America Hair Growth Products Market Trends

North America is poised to lead the market, boasting numerous retail giants like Walmart, Costco, and Metro Inc. The availability of hair growth supplements containing biotin and other essential vitamins in these stores is driving product adoption and sales. According to the American Hair Loss Association, approximately 35 million men and 21 million women in the U.S. experience hair loss and the number is projected to grow by 2% annually into 2024. The rising number of people suffering from hair issues has led to increased demand for products like minoxidil and finasteride.

Asia Pacific Hair Growth Products Market Drivers

The Asia Pacific region also holds a significant market share, driven by the desire among Asian women to control hair fall and promote growth for enhanced beauty. Hair supplements, including those from Unilever’s Nutrafol and India's Soul Strips, and oils offered by Indulekha, Mamaearth, and Dabur is increasingly popular in the region. Moreover, according to regional health reports, hair loss in Asia is becoming a growing concern as 40% of age 35+ men in India experienced hair thinning in 2023, leading to market growth. Similarly, 30% of Chinese women reported hair thinning concerns in the end of 2023, leading to a significant growth in scalp health products and expansion by brands like Beijing Tong Ren Tang.

Europe Hair Growth Products Market Opportunities

In Europe, hair loss issues among middle-aged men are fuelling market growth, particularly in countries like France, Italy, Germany, and the UK, where male pattern hair loss is prevalent among individuals aged 18 to 40. For instance, in the UK, around 6.5 million men and 8 million women experience hair loss. The most common type of hair loss is androgenetic alopecia, which affects approximately 85% of men and 40% of women by age 50. Similarly, in Germany, 40% of men over 30 experience some form of hair loss, with the number expected to reach 42% by 2024. These high figures have led to a significant demand for biotin supplements, hair serums, and organic oils offered by brands like Alpecin, René Furterer, and Viviscal.

Latin America Hair Growth Products Market Growth

Latin America’s market for hair growth products is expanding, driven by a beauty-conscious population and growing awareness of hair health. Brazil is the largest market, followed by Mexico and Argentina, where hair care is a culturally significant part of personal grooming. According to the Brazilian Society of Dermatology, 50% of Brazilian men reported experiencing hair loss by age 40 in 2023, a statistic expected to increase by 3% in 2024 due to lifestyle and environmental factors. The market is also seeing growth in men’s grooming products.

Middle East and Africa Hair Growth Products Market Dynamics

A 2023 survey indicated that 42% of men in the UAE were concerned about hair loss, a number expected to rise to 45% in 2024 due to rising stress levels. In Africa, the demand for natural hair care products, especially those that cater to textured hair, is increasing, with brands like SheaMoisture and ORS gaining popularity. Moreover, there is a growing preference for hair oils and serums among female consumers to protect their hair from harsh weather and water conditions, leading to market expansion in MEA region.

Hair Growth Products Market Report Snapshots

Hair Growth Products Market Size

Hair Growth Products Market Growth

Hair Growth Products Market Trends

Hair Growth Products Market Share

Hair Growth Products Market Regional Analysis

Hair Growth Products Manufacturers