Global Hair Growth Products Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Hair Growth Products Market Share

Market Insights by Product Type

Shampoos and conditioners targeting hair growth remain a dominant category. Leading brands like Pura D'Or, Nioxin, and Indian brands such as Biotique and Mamaearth are popular for offering sulfate-free and natural ingredients. The rising demand for herbal and organic shampoos has particularly driven growth in this segment. Hair growth serums are also gaining traction for their concentrated benefits. Popular products include Vegamour GRO Hair Serum, The Ordinary's Multi-Peptide Serum, and India’s Indulekha Bringha Oil, which are experiencing significant increase in sales since the last few years. 

Amongst type of products, the most effective treatment or product for reducing hair loss is finasteride. As per hair growth products industry analysis, 66% of men experience hair re-growth after one year of use of finasteride, which is driving its sustained demand, particularly in the male grooming sector. Despite the popularity of finasteride, minoxidil remains a vital option for hair loss treatment as over 40 million people worldwide uses minoxidil-based products like Rogaine, Kirkland Minoxidil, and India’s Mintop by Dr. Reddy’s. Moreover, clinical trials suggest that 40-60% of users see positive results within three to six months, contributing to minoxidil’s popularity. 

Oils such as onion oil and castor oil are gaining popularity among consumers of APAC region, as India has a long-standing tradition of using natural oils for hair care. Brands like WOW Skin Science, Parachute, and Dabur Vatika lead this segment and Parachute saw a 15% increase in sales in the last year due to the growing demand for its virgin coconut oil. Hair supplements are also witnessing a growing hair growth products market share. Brands like Nutrafol, Viviscal, and Indian players like Cureveda and HealthKart offer biotin and zinc-rich supplements for hair. A recent study showed that 77% of users taking Nutrafol supplements reported visible hair growth within six months, fuelling the popularity of supplements as a non-invasive solution to hair thinning.

On the other hand, consumers across regions are getting aware about injectable treatments such as platelet-rich plasma (PRP). Clinics and brands like RichFeel and Kaya Clinic in India are offering PRP treatments, which are seen as a premium solution for hair growth. Studies show 70-80% of patients experience positive results after PRP therapy. However, it remains a higher-cost option, often priced between USD 500 to USD 1500 per session. 

Hair growth devices such as low-level laser therapy (LLLT) caps and combs are also experiencing growing demand, driven by the prevalence of alopecia areata affecting approximately 2% of the global population. As per hair growth products market overview, devices like iRestore Laser Hair Growth System, Capillus Laser Caps, and India’s RichFeel Laser Cap are becoming popular for their hair restoration capabilities. A study conducted on LLLT showed 87% of users experienced hair regrowth after regular use, making it a good alternative for at-home treatments.

Market Insights by Gender

The hair growth products market for men is driven primarily by the high prevalence of male pattern baldness (androgenic alopecia), which affects around 50% of men by age 50. Also, according to the American Hair Loss Association (AHLA), around 95% of hair loss in men is because of androgenetic alopecia, or male-pattern baldness.  This has led to risen demand for products like finasteride, minoxidil, and hair supplements among men. According to the American Academy of Dermatology (AAD), topical therapies, like Minoxidil, aid hair growth in these patients.

For women, the hair growth products market outlook is being shaped by a growing awareness of hair thinning and hair loss issues caused by factors such as stress, hormonal changes, and postpartum hair loss. As per the American Academy of Dermatology, 40% of women aged over 40 suffer from visible hair loss or thinning. To capitalise on this high prevalence, key players are launching innovative hair growth solutions aimed at women. For instance, in September 2021, Dr Reddy's Laboratories launched Minoxidil topical solution USP 2% and 5% for treating female pattern hair loss (FPHL) in India.

Market Insights by Age Group

The market for hair growth products targeting individuals under the age of 35 is significantly influenced by the early appearance of hair thinning, alongside lifestyle factors such as stress and inadequate nutrition. Research indicates that approximately 25% of men notice hair loss by the age of 30. This demographic is more inclined to pursue preventive measures, including biotin supplements, natural oils, and serums, to combat initial signs of hair thinning. A 2023 Global Consumer Survey revealed that 67% of individuals under 35 are prepared to invest more in preventive hair care solutions, reflecting an increasing hair growth products market demand within this age group.

As individuals age between 35 and 50, hair loss becomes more evident, with over 50% of men and 40% of women experiencing noticeable thinning by this stage. Reports from National Institutes of Health (NIH), indicate that consumers in this category often seek more aggressive hair treatments, such as minoxidil, finasteride, and platelet-rich plasma (PRP) therapy.  However, hair loss is most prevalent among individuals over 50, with more than 60% of men and women in this age bracket experiencing significant thinning. This demographic is more likely to consider more permanent and advanced treatments, including hair transplants, low-level laser therapy (LLLT) devices, and prescription medications like finasteride.

Hair Growth Products Market Report Snapshots

Hair Growth Products Market Size

Hair Growth Products Market Growth

Hair Growth Products Market Trends

Hair Growth Products Market Share

Hair Growth Products Market Regional Analysis

Hair Growth Products Manufacturers