Global Hair Extensions Market Report and Forecast 2024-2032

Global Hair Extensions Market Outlook

The global hair extensions market size reached approximately USD 4.12 billion in 2023. The market is estimated to grow at a CAGR of 8.0% in the forecast period of 2024-2032, reaching a value of around USD 8.29 billion by 2032.

Key Trends in the Market

Hair extensions or hair weaves refer to natural or synthetic hair pieces that are attached to a person’s hair to add fullness, length, and style. They can be attached to a person's hair through a multitude of methods such as clipping, glueing, and sewing, among others.

• Growing demand for natural-looking hair extensions such as fusion extensions that can blend in seamlessly with a person’s own hair is one of the key hair extensions market trends. These hair pieces are generally applied in segments to the hair, so the hair movement seems more natural.

• Coloured hair has gained substantial popularity and emerged as a form of self-expression among the young population. As concerns regarding hair damage caused by dyes are surging, coloured hair extensions are gaining prominence among individuals who want to make a statement with their vibrant and bold hair colours.

• Technological advancements such as virtual reality (VR) and augmented reality (AR) are being leveraged into virtual try-on hair extension tools to support customers to try on different hairstyles and hair colours before making a commitment, further propelling the hair extensions market growth.

• With the rise of social media, many influencers and hair stylists are advertising and sponsoring hair extension products that can enhance hair appearance, boosting their appeal among customers.

Market Analysis

Based on type, the market is divided into human hair extension, synthetic hair extension, and animal hair extension. The hair extensions market segmentation, on the basis of fitting type, includes micro link, clip-in, tape-in, and glue-in, among others. Based on distribution channel, the market is classified into supermarkets and hypermarkets, speciality stores, and online channel, among others.

On the basis of end use, the market is bifurcated into professional and personal. The major regional markets of hair extensions include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the hair extensions market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Indique Hair LLC 

• New Times Hair 

• Great Lengths S.p.A Societa Benefit  

• Balmain Hair Group B.V. 

• Hairdreams Haarhandels GmbH 

• Mayvenn, Inc. 

• So.Cap.USA 

• Shake-N-Go, Inc. 

• Jon Renau Collection  

• SalonLabs Exports India Pvt Limited 

• The Gorgeous Hair Co. 

• Others

Market Share by Fitting Type

Micro link fitting occupies a sizeable portion of the hair extensions market share owing to its rising popularity among customers as it minimises the damage to natural hair. It is easy to fit, lasts for a long duration, and blends in easily with natural hairs to provide the required volume and length.

Meanwhile, clip-in fitting methods are witnessing steady growth as they offer an ideal option for customers seeking occasional changes in hairstyles.

Market Share by Region

As per the hair extensions market analysis, North America accounts for a substantial share of the global market due to increased consumer spending on personal style and appearance in the region. Factors such as a rise in disposable income, coupled with growing fashion consciousness among women of all age groups, also provide lucrative opportunities to the market.

The market growth is also driven by the increased usage of hair extensions among celebrities and influencers attending award shows and events. Additionally, fashion trends such as micro link, tape-in, and vibrant hair colours favour the market expansion.

Competitive Landscape

Indique Hair LLC, established in 2007, is a provider of premium hair extensions, with its headquarters in Massachusetts, the United States. It is known to offer natural and virgin human hair-based extensions.

New Times Hair, founded in 2012, is a specialised hair manufacturer, based in Shandong, China. Some of its major products include men’s hair systems, women’s hair systems, hair extensions, and hair supplies, among others.

Great Lengths S.p.A Societa Benefit is one of the leading producers of hair extensions, incorporated in 1992. The company, headquartered in Lazio, Rome, incorporates high-end technology and Italian craftsmanship in its products.

Other hair extensions market players include Balmain Hair Group B.V., Hairdreams Haarhandels GmbH, Mayvenn, Inc., So.Cap.USA, Shake-N-Go, Inc., Jon Renau Collection, SalonLabs Exports India Pvt Limited, and The Gorgeous Hair Co., among others.

Key Highlights of the Report