Global Hair Conditioner Market Report and Forecast 2024-2032

Global Hair Conditioner Market Outlook

The global hair conditioner market size reached approximately USD 13.84 billion in 2023. The market is further projected to grow at a CAGR of 5.9% between 2024 and 2032, reaching a value of USD 23.16 billion by 2032.

Key Trends in the Market

Hair conditioner refers to the hair care product that acts as a moisturiser for hair. The ingredients of the product include humectants, butters, oils, emollients, and silicones, among others. The hair care product replenishes and nourishes the hair and provides protection against frizz and damage while making the hair smoother and softer.

• Rising awareness about the various benefits associated with having regular hair care routines coupled with increasing disposable incomes are bolstering the hair conditioner market growth. Hair conditioners aid in detangling hair strands and improving their strength, texture, and shine.

• Growing availability of clean label, organic, vegan, and cruelty free hair conditioners is aiding the market expansion. Due to the increasing knowledge about the negative effects of using chemical filled hair care products for long durations of time, consumers are now look for hair conditioners free of toxic chemicals.

• Increasing investments by the key players of the market towards elaborate marketing and promotional activities to enhance brand recognition and expand their customer base is providing lucrative growth opportunities to the market. These strategies include celebrity endorsements and collaborations with social media influencers and content creators, among others.

Global Hair Conditioner Market Analysis

On the basis of type, the market is divided into leave-in, rinse-out, and deep, among others. Based on distribution channel, the market is classified into supermarkets and hypermarkets, speciality stores, convenience stores, drug stories, and online, among others.

On the basis of end use, the market is categorised into men, women, and kids. Based on region, the hair conditioner market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Johnson & Johnson Services, Inc. 

• L'Oreal SA 

• Unilever plc 

• The Estée Lauder Companies Inc. 

• The Procter & Gamble Company 

• Kao Corporation 

• Oriflame Holding AG 

• Amway Corp. 

• Beccair LLC 

• The Nature’s Co. 

• Others

Market Share by Distribution Channel

Online distribution channels are anticipated to account for a significant hair conditioner market share owing to the availability of products suitable for a diverse range of hair types. The availability of ingredient list, directions of usage, customer review, and detailed product descriptions allows customers to make an informed decision. The fast deliveries, convenient returns, exchange, and refunds, and availability of discounts further enhances the shopping experience for the customers.

Market Share by Region

The Asia Pacific is anticipated to witness significant growth over the forecast period. This growth can be attributed to the rising awareness about the availability of effective, safer, and new hair care products in the region. The increasing penetration of internet and smartphones and expansion of the e-commerce in the Asia Pacific coupled with rising disposable incomes is bolstering the hair conditioner market demand. The increasing availability of organic, vegan, and cruelty free hair conditioners across different distribution channels is also boosting the product requirement.

Competitive Landscape

Johnson & Johnson Services, Inc., headquartered in New Jersey, United States is involved in the manufacture of medical guides, surgical supplies, and household products. The company is dedicated towards tackling health challenges through innovative techniques and methodologies.

L'Oreal SA is one of the leading cosmetic companies around the globe specialising in hair conditioners, sun protection, skin care, perfumes, lipsticks, shampoos, and hair colour, among others. The company was founded in 1909 and is headquartered in Paris, France.

Unilever plc, headquartered in London, United Kingdom, is a consumer goods manufacturing company that was founded in 1872. The company is involved in the production of luxury shampoos and conditioners, affordable soaps, and everyday household care products, among others.

Other hair conditioner market key players include The Estée Lauder Companies Inc., The Procter & Gamble Company, Kao Corporation, Oriflame Holding AG, Amway Corp., Beccair LLC, and The Nature’s Co., among others.

Key Highlights of the Report