Global Hair Care Market Report and Forecast 2024-2032

Global Hair Care Market Outlook

The global hair care market size is projected to expand at a CAGR of 4% between 2024 and 2032. The growing demand for personal grooming products is the key force driving the market.

Key Takeaways

• There is a growing preference for hair care products formulated with natural, organic, and non-toxic ingredients.

• Brands are recognising the need to address hair concerns of diverse hair types and textures, reflecting a broader shift towards inclusivity.

• There is a rising awareness of the importance of scalp health as an integral part of hair care.

Hair care is an overarching term for grooming and cosmetology concerning hair that develops from the human scalp. Hair care routines vary depending upon an individual’s culture and physical characteristics of hair. The concept of hair care is broad and can vary significantly among individuals, depending on factors such as hair type, cultural norms, and personal preferences.

The rising demand for organic products for personal grooming is one of the major factors driving the hair care market growth. With a significant shift toward chemical-free goods and sustainable manufacturing, prominent producers are combining natural oils, aloe vera, cocoa butter, and extracts of other organic substances. Growing consumer concerns and the availability of new, more effective, and safer hair care products have also resulted in a major increase in their use. This, along with rising awareness about hair-related difficulties as a result of climate change, air pollution, and other environmental conditions, is one of the major factors driving the hair care market expansion.

Various companies are expanding their product portfolio to attract more customers by selling multi-purpose products both online distribution and offline. Other factors expected to aid the market growth include rising demand for luxury hair care products, increased investments in promotional activities such as celebrity endorsements, and improved product packaging.

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Key Trends and Developments

Rising consumer demand for professional hair care services; personal grooming and wellness; product personalisation and customisation; and innovative and advanced hair care treatments are the major trends impacting the hair care market

May 4th, 2023

Head & Shoulders launched an innovative anti-dandruff shampoo, Bare, distinguished by its unique formulation consisting of just 9 ingredients.

Jun 6th, 2023

Procter & Gamble rolled out a new haircare microsite, #HairDNA which is designed to address consumers' most pressing hair concerns, exclusively on the Lazada platform.

Dec 22nd, 2023

Unilever announced it has entered into an agreement to purchase K18, a high-end biotech haircare brand, representing a further stride in refining Unilever's portfolio.

Jan 9th, 2024

At CES® 2024, L'Oréal Group unveiled AirLight Pro, a cutting-edge hair-drying tool, aimed at serving the needs of both beauty professionals and consumers for in-salon and at-home use.

Rising consumer demand for professional hair care services

There is an increasing preference for professional hair care services as consumers seek expert advice to resolve their hair concerns, desiring high-quality results.

Wellness and self-care trends

Hair care services that promote relaxation, reduce stress, and offers a holistic approach to beauty and health are gaining traction.

Personalisation and customisation of hair care products

Consumers are increasingly seeking personalised and customised services that cater to their specific hair type, texture, and individual preferences.

Innovative and advanced hair care treatment offerings

The introduction of advanced hair care treatments and technologies in salons, such as laser therapy for hair growth and customised scalp therapies, is attracting many consumers.

One of the prominent trends in the hair care market is the growing demand for personalised and customised hair care products and services. Customers are demanding products that suit specific hair type and texture; products and treatments are being tailored by brands to address specific concerns like curl pattern, porosity, or scalp condition as they are more likely to prove effective in the long run, enhancing customer satisfaction. Personalised hair care solutions are known for optimal results because they are formulated to meet the unique needs of an individual’s hair and scalp which can lead to better hair health, appearance, and manageability.

Head & Shoulders' launch of the Bare anti-dandruff shampoo represents a significant innovation in the anti-dandruff market as this product is distinguished by its minimalistic formulation. In a sector where products often contain a long list of ingredients, the Bare shampoo's 9-ingredient formula stands out for its simplicity and transparency. Consumers increasingly prefer products with fewer, more recognisable ingredients, as they are often perceived as more natural and are less likely to cause irritation or allergic reactions, which is influencing the overall hair care market share.

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Market Segmentation

“Hair Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Hair Care Product

• Hair Care Service

Market Breakup by Product

• Shampoo

• Hair Colour

• Conditioner

• Hair Styling Products

• Hair Oil

• Others

Hair Care Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Hair care products are in great demand to meet growing concerns related to hair loss

The hair care market demand is driven by increased consumption of hair care products by both men and women to address the growing concerns related to scalp health. This is also prompting manufacturers to invest in and create new mid-range products with enhanced features to meet the rising demand. Consumers are becoming more sensible when it comes to product selection, encouraging brands to focus on product packaging to attract consumers while keeping prices in the mid-range.

In addition, increasing concerns of hair loss, premature greying, and dandruff, among others, and growing acceptance of hair care products among men are favouring the hair care market expansion.

Meanwhile, the expansion of stores offering professional hair care services can also be observed. There is an increasing preference for professional services as consumers seek expert solutions to address their hair concerns, desire high-quality results, and value their personal preferences and requirements based on the hair health. Consumers are becoming more aware of the importance of maintaining healthy hair and are willing to invest in services that offer not just styling but also treatments that improve hair health, strength, and vitality.

Shampoos to dominate among other product types and significantly contribute to the overall market revenue as they form a vital part of hair cleaning regimen

Shampoos account for a substantial hair care market share due to its fundamental role in personal hygiene, hair maintenance, and the broader self-care regimen. Shampooing is a core part of most people's hair care routine, used primarily to clean the scalp and hair by removing dirt, oil, dandruff, and environmental pollutants and its regular use makes it a staple product in households. Shampoos are used by a broad demographic, including all age groups, genders, and hair types, and their universal appeal contributes to their increased demand and sales revenue.

Meanwhile, hair oil is anticipated to witness robust growth due to a convergence of cultural trends, increased awareness of hair health, and the introduction of innovative products tailored to meet evolving consumer needs. Hair oiling is a traditional practice in many cultures, particularly in regions like Asia and the Middle East, where oiling is considered essential for maintaining hair health and strength. There is a growing preference and demand for natural and organic products, and hair oils often fit this criterion as many hair oils are derived from natural sources like plants and nuts, aligning with the trend towards cleaner, more sustainable beauty products.

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Competitive Landscape

The market players are increasing their marketing efforts and are focusing on lau, further launching products to gain a competitive edge in the market

Henkel AG & Company, KGaA operates globally with a well-diversified portfolio that includes adhesives, beauty care, and home care and is known for its strong brands like Schwarzkopf and Persil.

Kao Corporation is a leading manufacturer of personal care, skincare, hair care, and cosmetics products and is known for its commitment to quality, innovation, and environmentally friendly products.

L'Oréal S.A. is the world's largest cosmetics and beauty company, with an extensive portfolio of products ranging from makeup and hair care to skincare and perfumes.

Proctor & Gamble Company is one of the largest and most diversified consumer goods companies globally. Its product range includes personal care, household cleaning, and laundry detergents, among others.

The market players have increased their marketing efforts, developing microsites dedicated to haircare, a strategic move aimed at directly addressing consumers' most pressing hair concerns. These specialised websites offer a focused, in-depth approach to haircare, contrasting with broader company websites. Microsites allow brands to offer personalised advice and solutions and increase customer engagement. Consumers can find information and products tailored to their specific hair type, condition, or concern, making the strategy more relevant and effective to increase customer reach and create brand awareness.

As per the hair care market analysis, the Asia Pacific is anticipated to be a significant regional market owing to the growing inclination of consumers towards hair and scalp health, coupled with new brands tapping into the market in the region. For instance, Adon Hair Care Clinic, an India-based hair transplant firm, launched Growdense Hair Serum in July 2021, which is FDA-approved and developed for hair and scalp care. This serum treats hair loss problems without any side effects and helps in hair regrowth.

Improvement in living standards, rising hygiene awareness, increasing hair-related problems due to unhealthy lifestyles, seasonal and climatic factors, and increasing pollution levels are also propelling the hair care market growth in the region. Further, the rise in internet penetration, the push of e-commerce companies, and the growing usage of premium hair care products are further anticipated to propel the growth of the market in the region in the coming years.

The hair care market in Europe is shaped by a combination of cultural preferences, economic factors, regulatory standards, and evolving consumer behaviours. European consumers are increasingly inclined towards natural and organic hair care products, reflecting a broader trend towards sustainability and health consciousness. Products that are free from sulphates, parabens, and silicones, and those that contain natural ingredients like essential oils and herbal extracts, are in high demand.

With relatively high disposable incomes, European consumers are willing to invest in premium hair care products which include high-end shampoos, conditioners, styling products, and treatments that offer specialised benefits.

Key Highlights of the Report