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Based on form, the demand for green tea bags, owing to their exceptional benefits and convenience, has witnessed a significant increase in the past few years. The tea bags and their handy attached string are associated with convenience as they are portable and easy to dispose of. The preparation of green tea using tea bags requires no extra equipment, such as a tea infuser or a strainer, which makes the process of preparing tea easier and faster. The rising inclination towards tea bags that contain whole leaves to get better flavour is aiding the market development. Further, the growing awareness about the skincare benefits of green tea bags is leading to their increased utilisation before being thrown away. The cool green tea bags tighten the skin, offer an incredible glow, and helps in preparing face masks. The initiatives of market players towards offering green tea bags that are made of environment-friendly materials, like permeable papers that are biodegradable, are likely to aid the green tea market growth over the forecast period.
The escalating health consciousness among the population, the prevalence of chronic disease, and the rising awareness about the exceptional health benefits of green tea are leading to its worldwide consumption. Green tea is rich in antioxidants and offers several health benefits, such as fat loss, improved brain function, protection against cancer, and reduced risk of heart diseases. There has been increase in research activities to establish the advantages of green tea consumption. The rising inclination towards ready-to-drink beverages, like green tea with various flavours, is resulting in the green tea market growth. The expanding distribution channels and the emergence of e-commerce are leading to the easy availability of green tea. Additionally, the rising purchasing power and improved living standards are enabling the population to afford superior quality green tea. The government initiatives towards supporting the production of green tea leaves are aiding the market development. For instance, in March 2023, the Assam government in India proposed the continuation of tax exemption on green tea leaves for three years. Moreover, the increasing adoption of marketing strategies by the leading market players to promote their premium green tea range is expected to augment the market over the forecast period.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global green tea market attained a value of nearly USD 16.26 billion.
The market is assessed to grow at a CAGR of 7.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach almost USD 30.92 billion by 2032.
The major market drivers include the rising inclination towards healthy ready-to-drink beverages, worldwide production of green tea leaves, convenience and skincare benefits associated with green tea bags, expanding distribution channels, emergence of e-commerce, improved living standards, and initiatives taken by market players to promote premium range.
The key market trends guiding the growth of the market include the growing awareness about the health benefits of green tea, favourable government initiatives, and increasing research activities.
The major regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant forms of green tea include green tea bags, green tea instant mixes, iced green tea, and loose leaf, among others.
The various types of green tea include flavoured and unflavoured.
The different distribution channels of the product include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the market are Amorepacific, Tata Consumer Products Limited, Hindustan Unilever Limited, The Hain Celestial Group, Inc., Finlays Beverages Ltd., Hambleden Herbs, and Hankook Tea, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124