Global Green Tea Market Report and Forecast 2024-2032

Rising Preference for Green Tea Bags Due to the Convenience Associated with Their Use to Propel the Market Growth

Based on form, the demand for green tea bags, owing to their exceptional benefits and convenience, has witnessed a significant increase in the past few years. The tea bags and their handy attached string are associated with convenience as they are portable and easy to dispose of. The preparation of green tea using tea bags requires no extra equipment, such as a tea infuser or a strainer, which makes the process of preparing tea easier and faster. The rising inclination towards tea bags that contain whole leaves to get better flavour is aiding the market development. Further, the growing awareness about the skincare benefits of green tea bags is leading to their increased utilisation before being thrown away. The cool green tea bags tighten the skin, offer an incredible glow, and helps in preparing face masks. The initiatives of market players towards offering green tea bags that are made of environment-friendly materials, like permeable papers that are biodegradable, are likely to aid the green tea market growth over the forecast period.

Growing Awareness about the Health Benefits of Green Tea to Drive the Market Growth

The escalating health consciousness among the population, the prevalence of chronic disease, and the rising awareness about the exceptional health benefits of green tea are leading to its worldwide consumption. Green tea is rich in antioxidants and offers several health benefits, such as fat loss, improved brain function, protection against cancer, and reduced risk of heart diseases. There has been increase in research activities to establish the advantages of green tea consumption. The rising inclination towards ready-to-drink beverages, like green tea with various flavours, is resulting in the green tea market growth. The expanding distribution channels and the emergence of e-commerce are leading to the easy availability of green tea. Additionally, the rising purchasing power and improved living standards are enabling the population to afford superior quality green tea. The government initiatives towards supporting the production of green tea leaves are aiding the market development. For instance, in March 2023, the Assam government in India proposed the continuation of tax exemption on green tea leaves for three years. Moreover, the increasing adoption of marketing strategies by the leading market players to promote their premium green tea range is expected to augment the market over the forecast period. 

Green Tea Market Report Snapshots

Green Tea Market Size

Green Tea Market Growth

Green Tea Companies