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Report Overview
The global green tea market was valued to reach a market size of USD 16.26 Billion in 2024. The industry is expected to grow at a CAGR of 7.40% during the forecast period of 2025-2034. Consumer preference for healthy, functional beverages and growing demand for such products in the global market force the green tea market further. With its attributes, including antioxidant properties, weight management, and digestive health support, green tea's demand is increasing in the global market, thus aiding the market growth to attain a valuation of USD 33.20 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- Green tea is selling amazingly across the globe since consumers are ever more enlightened on its healthy advantages, for instance, antioxidant content and helping them in controlling their weights. There is a robust growth in sales coming from the primary markets of North America and Europe because healthier drinks feature ready-to-consume green teas.
- Green tea, including matcha, infused blends, and organic options, are being introduced into the market. For example, premium brands will introduce unique flavors such as jasmine or lemon infused green tea. This is an attempt to alter the preferences of consumers in regard to varied experiences of taste that will drive growth in the green tea market.
- Due to its antioxidant and anti-inflammatory properties, green tea is now used in cosmetics. Brands are launching moisturizers, cleansers, and serums infused with green tea extract to capitalize on the growing demand for natural, health-focused beauty products.
Competitive Landscape
Innovation, sustainability, and premium offerings remain the focus areas for green tea market players. Product lines are being widened with organic, flavored, and ready-to-drink green teas to cater to the preferences of the consumers. Green tea companies are also working towards the improvement of quality through eco-friendly practices, clean labeling, and sustainable sourcing. In addition, strategic partnerships, strong online sales channels, and expansion into regions are some of the strategies the brands are embracing to take advantage of health-conscious trends and the growing interest in wellness beverages.
Key Industry Players
Founded in 1945 and headquartered in Seoul, South Korea, Amorepacific sells premium green tea under its Innisfree brand, which specializes in Jeju green tea. Skincare and beverages are offered with a focus on organic ingredients and sustainable sourcing for the health-conscious consumer.
Tata Consumer Products Limited, with its origin dating back to 1962 in Mumbai, India, sells green tea under the names Tata Tea and Tata Tea Fusion. Flavoured and unflavored varieties of green tea are provided for quality, health, and choices of infusion of diverse varieties that suit individual taste.
Hindustan Unilever Limited is a company founded in 1933 and headquartered in Mumbai, India. It sells green tea under the Lipton brand, offering a wide variety of green tea blends, including flavored and pure green tea. Their products focus on health benefits such as antioxidants and digestive support, appealing to both urban and rural markets.
The Hain Celestial Group, Inc. is a company established in 1993 with its headquarters in Lake Success, New York, USA. Their green tea is sold under the Celestial Seasonings brand and is one of several organic and flavored green tea blends. These products focus on serving consumer needs for health consciousness, natural ingredients, and wellness benefits.
Other market players include Finlays Beverages Ltd., Hambleden Herbs, and Hankook Tea, among others.
Green Tea Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 16.26 Billion.
The green tea market is assessed to grow at a CAGR of 7.40% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 33.20 Billion by 2034.
The major market drivers include the rising inclination towards healthy ready-to-drink beverages, worldwide production of green tea leaves, convenience and skincare benefits associated with green tea bags, expanding distribution channels, emergence of e-commerce, improved living standards, and initiatives taken by market players to promote premium range.
The key market trends guiding the growth of the market include the growing awareness about the health benefits of green tea, favourable government initiatives, and increasing research activities.
The major regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant forms of green tea include green tea bags, green tea instant mixes, iced green tea, and loose leaf, among others.
The various types of green tea include flavoured and unflavoured.
The different distribution channels of the product include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the market are Amorepacific, Tata Consumer Products Limited, Hindustan Unilever Limited, The Hain Celestial Group, Inc., Finlays Beverages Ltd., Hambleden Herbs, and Hankook Tea, among others.
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