Global Green Tea Market Report and Forecast 2024-2032

Global Green Tea Market Outlook 

The global green tea market reached a value of about USD 16.26 billion in 2023. The market is further estimated to grow at a CAGR of 7.4% in the forecast period of 2024-2032 to reach a value of around USD 30.92 billion by 2032. 

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Rising Preference for Green Tea Bags Due to the Convenience Associated with Their Use to Propel the Market Growth 

Based on form, the demand for green tea bags, owing to their exceptional benefits and convenience, has witnessed a significant increase in the past few years. The tea bags and their handy attached string are associated with convenience as they are portable and easy to dispose of. The preparation of green tea using tea bags requires no extra equipment, such as a tea infuser or a strainer, which makes the process of preparing tea easier and faster. The rising inclination towards tea bags that contain whole leaves to get better flavour is aiding the market development. Further, the growing awareness about the skincare benefits of green tea bags is leading to their increased utilisation before being thrown away. The cool green tea bags tighten the skin, offer an incredible glow, and helps in preparing face masks. The initiatives of market players towards offering green tea bags that are made of environment-friendly materials, like permeable papers that are biodegradable, are likely to aid the green tea market growth over the forecast period.

Market Segmentation

Green tea is a kind of tea that originated in China and is prepared from leaves or buds that are harvested from the Camellia sinensis plant. A brewed green tea is green, yellow, or light brown in colour. There are different varieties of green tea, like Kabusecha, Matcha, Tencha, Genmaicha, and Hojicha, among others.

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The market for green tea, by form, is divided into:

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Others

Based on type, the market is bifurcated into:

• Flavoured
• Unflavoured

On the basis of distribution channel, the market is segmented into:

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

The regional markets for green tea can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Growing Awareness about the Health Benefits of Green Tea to Drive the Market Growth 

The escalating health consciousness among the population, the prevalence of chronic disease, and the rising awareness about the exceptional health benefits of green tea are leading to its worldwide consumption. Green tea is rich in antioxidants and offers several health benefits, such as fat loss, improved brain function, protection against cancer, and reduced risk of heart diseases. There has been increase in research activities to establish the advantages of green tea consumption. The rising inclination towards ready-to-drink beverages, like green tea with various flavours, is resulting in the green tea market growth. The expanding distribution channels and the emergence of e-commerce are leading to the easy availability of green tea. Additionally, the rising purchasing power and improved living standards are enabling the population to afford superior quality green tea. The government initiatives towards supporting the production of green tea leaves are aiding the market development. For instance, in March 2023, the Assam government in India proposed the continuation of tax exemption on green tea leaves for three years. Moreover, the increasing adoption of marketing strategies by the leading market players to promote their premium green tea range is expected to augment the market over the forecast period. 

Key Players in the Global Market for Green Tea

The report gives a detailed analysis of the following key players in the global green tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Amorepacific
• Tata Consumer Products Limited
• Hindustan Unilever Limited
• The Hain Celestial Group, Inc.
• Finlays Beverages Ltd.
• Hambleden Herbs
• Hankook Tea
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

Green Tea Market Report Snapshots

Green Tea Market Size

Green Tea Market Growth

Green Tea Companies