Global Graphic Film Market Report and Forecast 2024-2032

Global Graphic Film Market Outlook

The global graphic film market size reached approximately USD 30.77 billion in 2023. The market is estimated to grow at a CAGR of 5.1% in the forecast period of 2024-2032, reaching a value of around USD 48.1 billion by 2032.

Key Trends in the Market

A graphic film refers to a polymeric sheet or a material which is used for printing an image or text on a surface to display visual information. It is easy to mount on surfaces and finds common applications in advertising and signage, among others.

• The growing usage of digital printing techniques such as inkjet and laser to create long-lasting graphic films is one of the crucial graphic film market trends. Such techniques offer a quicker printing process, editable digital images, and high-quality graphics for different surfaces.

• The rising trend of sustainability has fuelled the demand for eco-friendly graphic films which are recyclable, free from toxins and other harmful chemicals, and do not generate carbon emissions during the manufacturing process.

• Several businesses are seeking personalised and customisable graphic film solutions for vehicle wraps, window and building graphics, and promotional signs to advertise their brands, which further provides impetus to the graphic film market growth.

• Technological advancements such as anti-graffiti graphic films that protect surfaces from vandalisation by easing the cleaning process and removing the hassle of window replacement are also prominent market trends.

Market Analysis

Based on film type, the market is divided into reflective, opaque, transparent, and translucent. On the basis of polymer, the market is classified into polyvinylchloride (PVC), polypropylene (PP), and -polyethylene (PE), among others.

Based on printing technology, the market is categorised into flexography, offset, digital, and rotogravure. The graphic film market segmentation, on the basis of end use, includes promotional and advertisement, and automotive, among others. The major regional markets of graphic film are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the graphic film market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• 3M Company   

• DuPont de Nemours, Inc.  

• Avery Dennison Corporation  

• Drytac Corporation  

• HEXIS S.A.S  

• FDC Graphic Films, Inc.  

• Achilles Inc. 

• ORAFOL Europe GmbH  

• Dunmore Corporation  

• LX HAUSYS  

• Others

Market Share by End Use

The automotive sector occupies a significant portion of the graphic film market share owing to the increased usage of graphic films for vehicle wraps. These wraps are mainly used to improve the aesthetics of a vehicle and offer it protection.

Promotional advertisements on vehicles are a cheaper alternative to other forms of advertisement, which drives the growth of the segment. Furthermore, developmental efforts by market players such as the production of innovative graphic films with variable tint levels to improve passenger privacy offer lucrative opportunities for the market expansion.

Market Share by Region

As per the graphic film market analysis, the Asia Pacific accounts for a sizeable share of the global market due to the growth of the automotive sector in the region. Factors such as rapid industrialisation, urbanisation, and the rise of disposable in developing economies also create favourable opportunities for the market development.

The extensive usage of graphic films by retail stores and supermarkets for window displays and promotions further fuels the market. Meanwhile, North America is expected to witness substantial demand in the forecast period due to the rising usage of graphic films for advertising displays and vehicle wraps.

Competitive Landscape

3M Company, established in 1902, is a conglomerate of healthcare, consumer goods, and worker safety, among others. The company, headquartered in Minnesota, the United States, offers products such as adhesives and tapes, and abrasives, among others.

DuPont de Nemours, Inc. is a chemical company, founded in 2017 and based in Delaware, the United States. The company integrates smart technology to provide next-gen materials for the automotive, electronics, and industrial sectors.

Avery Dennison Corporation, incorporated in 1935, is best known for its innovative packaging materials.  The company, with its headquarters in Ohio, the United States, also provides apparel solutions, graphic solutions, and performance polymers, among others.

Other graphic film market players include Drytac Corporation, HEXIS S.A.S, FDC Graphic Films, Inc., Achilles Inc., ORAFOL Europe GmbH, Dunmore Corporation, and LX HAUSYS, among others.

Key Highlights of the Report