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Report Overview

The global gluten-free oats market reached USD 285.95 Million in 2024. The market is further expected to grow at a CAGR of about 16.90% between 2025 and 2034 to reach a value of about USD 1362.81 Million by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • In 2023/2024, the European Union led global oat production, contributing 31% with a total of 5.97 million metric tons, as per USDA. This significant production boost benefits the gluten-free oats market by increasing availability and driving demand for gluten-free products in the region.
  • As indicated by the USDA, Australia’s estimated oat production for 2023/2024 is 1.1 million metric tonnes, fostering demand for gluten-free oats in cereals and muesli. This growing production helps meet the increasing consumer preference for gluten-free alternatives in the Australian market.
  • In 2022, US healthcare spending increased by 4.1% to USD 4.5 trillion, as per National Health Expenditure Account. The growing healthcare expenditure supports the trend towards healthier eating, boosting the demand for gluten-free oats as consumers prioritise wellness and gluten-free diets.

Compound Annual Growth Rate

Value in USD Million

16.9%

2025-2034


Gluten-Free Oats Market Outlook

*this image is indicative*

North America is the leading region for the market, accounting for the largest market share. The product type is being led by the rolled oats segment, whereas the application sector is dominated by the bakery segment. The retail sector leads the end-use segment. The distribution channel is dominated by supermarkets and hypermarkets.

In addition, healthy customers are aiding the gluten-free oats market as they help enhance satiety, nutritional consistency, and digestive, cardiovascular, as well as metabolic health. As a result of that demand, major companies are concentrating on the launch of new varieties of gluten-oats like non-and organic varieties and the development of a wide variety of products, including oat-beverages.

Key Trends and Developments

Gluten-Free Oats Market by Application

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Market Segmentation

Oats, also recognized as Avena sativa, are a type of cereal grain primarily consumed in the form of oatmeal or rolled oats. While naturally gluten-free, oats that become contaminated with gluten when grown near wheat fields or other gluten-containing crops or processed in the same facility. They are a rich source of essential minerals, vitamins, antioxidants, and fibre that have made them a common health food. They are commonly used for breakfast cereals and baked goods, including cakes, cookies, and bread.

Based on product type, the market can be divided into the following:

  • Rolled Oats
  • Steel Cut Oats
  • Oat Bran
  • Oat Flour
  • Others

The distribution channels of the product include:

  • Supermarkets and Hypermarkets
  • Convenience Stores 
  • Online
  • Others

It finds application in the following industries:

  • Breakfast Cereals
  • Bakery
  • Snacks
  • Others

The end-uses of gluten-free oats market can be divided as follow:

  • HORECA
  • Retail

Based on region, the market can be divided into the following:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market Analysis

Gluten is a combination of two proteins present in wheat, rye as well as barley and in products derived from these grains. This causes digestive issues in people with gluten allergy due to its unusual amino acid structure that influences the digestive enzymes in the intestines. Thus, the demand for gluten-free foods has risen due to an increase in celiac disease, an inflammatory condition that affects the small intestines, and reduces its capacity to consume nutrients. Moreover, customers are turning to gluten-free oats because they help improve satiety, nutritional consistency and digestive, cardiovascular, and metabolic health. As a result of that demand, leading companies are concentrating on the launch of new varieties of gluten-free oats such as non-GMO and organic varieties and the development of a wide variety of products, including oat-based beverages.

Competitive Landscape

The gluten-free oats market key players offer a variety of oatmeal products, breakfast cereals, snacks, and beverages. These companies are recognised for their focus on quality, nutrition, and sustainable food production. They provide a range of oats and oat-based products catering to consumers with dietary restrictions, ensuring high-quality, certified gluten-free oats sourced sustainably.

The Quaker Oats Company

Established in 1901, The Quaker Oats Company is a leading global food brand, headquartered in Illinois, United States. Known for its iconic oatmeal products, it also offers breakfast cereals, snacks, and beverages. The company is renowned for its commitment to quality, nutrition, and sustainable practices in food production.

Bob’s Red Mill Natural Foods

Founded in 1978, Bob’s Red Mill Natural Foods is a US-based company headquartered in Oregon, United States. Specialising in whole grain foods and natural ingredients, the company offers a wide range of products including flours, cereals, and baking mixes. Bob’s Red Mill is known for its dedication to healthy eating and sustainability.

Avena Foods, Limited

Established in 2003, Avena Foods, Limited is a Canadian-based company headquartered in Saskatchewan, Canada. Specialising in gluten-free oat products, it provides a range of oats and oat-based products for consumers with dietary restrictions. Avena Foods is committed to producing high-quality, certified gluten-free oats with sustainable sourcing practices.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the global gluten-free oats market attained a value of nearly USD 285.95 Million.

The market is projected to grow at a CAGR of 16.90% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach about USD 1362.81 Million by 2034. 

The major drivers of the market include increase in celiac disease, rising preference for gluten-free oats among customers, nutritional consistency, enhancement of digestive processes, and development of cardiovascular and metabolic health.

The key trends guiding the growth of the market include the launch of new varieties of gluten-free oats such as non-GMO and organic varieties and the introduction of a wide variety of products, including oat-based beverages.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. 

The major product types of gluten-free oats in the market into rolled oats, steel cut oats, oat bran, and oat flour, among others.

The significant distribution channels within the market are supermarkets and hypermarkets, convenience stores, and online, among others.

The major applications of gluten-free oats in the market are breakfast cereals, bakery, and snacks, among others.

The significant end uses of gluten-free oats are HORECA and retail.

The key players in the global gluten-free oats market are The Quaker Oats Company, Bob’s Red Mill Natural Foods, and Avena Foods, Limited, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Application
  • End Use
  • Region
Breakup by Product Type
  • Rolled Oats
  • Steel Cut Oats
  • Oat Bran
  • Oat Flour
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Breakup by Application
  • Breakfast Cereals
  • Bakery
  • Snacks
  • Others
Breakup by End Use
  • HORECA
  • Retail
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Quaker Oats Company
  • Bob’s Red Mill Natural Foods
  • Avena Foods, Limited    
  • Others
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Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

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