Global Gluten-Free Oats Market Report and Forecast 2024-2032

Global Gluten-Free Oats Market Outlook

The global gluten-free oats market reached USD 285.95 million in 2023. The market is further expected to grow at a CAGR of about 16.9% between 2024 and 2032 to reach a value of about USD 1165.78 million by 2032.

North America is the leading region for the market, accounting for the largest market share. The product type is being led by the rolled oats segment, whereas the application sector is dominated by the bakery segment. The retail sector leads the end-use segment. The distribution channel is dominated by supermarkets and hypermarkets.

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In addition, healthy customers are aiding the gluten-free oats market as they help enhance satiety, nutritional consistency, and digestive, cardiovascular, as well as metabolic health. As a result of that demand, major companies are concentrating on the launch of new varieties of gluten-oats like non-and organic varieties and the development of a wide variety of products, including oat-beverages.

Market Segmentation

Oats, also recognized as Avena sativa, are a type of cereal grain primarily consumed in the form of oatmeal or rolled oats. While naturally gluten-free, oats that become contaminated with gluten when grown near wheat fields or other gluten-containing crops or processed in the same facility. They are a rich source of essential minerals, vitamins, antioxidants, and fibre that have made them a common health food. They are commonly used for breakfast cereals and baked goods, including cakes, cookies, and bread.

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Based on product type, the market can be divided into the following:

• Rolled Oats
• Steel Cut Oats
• Oat Bran
• Oat Flour
• Others

The distribution channels of the product include:

• Supermarkets and Hypermarkets
• Convenience Stores 
• Online
• Others

It finds application in the following industries:

• Breakfast Cereals
• Bakery
• Snacks
• Others

The end-uses of gluten-free oats market can be divided as follow:

• HORECA
• Retail

The regional markets for the product include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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Market Analysis

Gluten is a combination of two proteins present in wheat, rye as well as barley and in products derived from these grains. This causes digestive issues in people with gluten allergy due to its unusual amino acid structure that influences the digestive enzymes in the intestines. Thus, the demand for gluten-free foods has risen due to an increase in celiac disease, an inflammatory condition that affects the small intestines, and reduces its capacity to consume nutrients. Moreover, customers are turning to gluten-free oats because they help improve satiety, nutritional consistency and digestive, cardiovascular, and metabolic health. As a result of that demand, leading companies are concentrating on the launch of new varieties of gluten-free oats such as non-GMO and organic varieties and the development of a wide variety of products, including oat-based beverages.

Competitive Landscape 

The report gives a detailed analysis of the following key players in the gluten-free oats market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• The Quaker Oats Company
• Bob’s Red Mill Natural Foods
• Avena Foods, Limited    
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report